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Score: 8.2
This Week and Hot Top 4 Examples: 13,699 Total Clicks Date Range: Nov 13 - Dec 14
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Brands make use of ethical materials to appeal to a multitude of demographics
Implications - As the eco movement wavers on, consumers are looking for products that are sustainable and chic, which is being addressed with ethical animal materials in fashion. This shift resonates with consumers on the hunt for excess, but without the associated guilt of cruel or environmentally irresponsible goods. [More]
Score: 8
This Week and Warm Top 4 Examples: 18,835 Total Clicks Date Range: Sep 13 - Dec 14
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Materials for active lifestyles become a mainstay in the industry
Implications - Brands are changing the game with multi-functional garments made with fabrics typically designed specifically for active lifestyles. Utilizing natural and synthetic fibers, and offering comfort in garments where it wasn't previously a priority, these innovations satisfy a need for versatile goods with health and lifestyle in mind. [More]
Score: 8.4
This Week and Warm Top 4 Examples: 13,639 Total Clicks Date Range: May 14 - Dec 14
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Concerns over waste levels sees recyclables transformed into quality fashions
Implications - Fashion brands are beginning to distance themselves from materials like silk or cotton in favor of recycled plastic that can be cost effectively transformed into hip fashions. Using discarded plastic as the main material, these designs create an eco-friendly aesthetic that appeals to consumers while enhancing brand perception. [More]
Score: 9.2
This Month and V. Hot Top 4 Examples: 46,574 Total Clicks Date Range: Jan 14 - Dec 14
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Beauty in the fashion industry is mocked through tongue-in-cheek themes
Implications - Being able to relate to brand imagery ranks high for consumers, which is an issue that some brands are cleverly addressing through perfection spoofing. Particularly prevalent in the fashion industry, this shift towards mocking beauty standards creates a more approachable atmosphere for consumers seeking acceptance. [More]
Score: 8.4
This Month and Warm Top 4 Examples: 20,501 Total Clicks Date Range: Sep 14 - Dec 14
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Gaudy, over-the-top headpieces are opted for as consumers crave attention
Implications - Despite minimalism reaching new peaks in the style world, a number of brands and consumers are going against the grain with over-the-top headpieces that demand attention. This rebellion against modern aesthetics speaks to a broader preference for products that capture attention by standing out. [More]
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Score: 6.8
This Month and Mild Top 4 Examples: 11,144 Total Clicks Date Range: Feb 14 - Nov 14
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High fashion products get a cold weather overhaul to satisfy need for function
Implications - Cold weather apparel is associated with a bulky, utilitarian aesthetic, which is something brands are combating against with high end fashions designed with function and fashion in mind. As consumers come to expect style but require more to be intrigued, the incorporation of functionality seals the deal. [More]
Score: 6
This Quarter and Mild Top 4 Examples: 7,631 Total Clicks Date Range: Jan 14 - Nov 14
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Moving away from risque fashion, celebrities put modest style front and center
Implications - Keeping things simple and laid-back, celebrities, particularly those of a younger and more outspoken demographic, are moving away from revealing fashion designs toward more conservative, homespun looks. Emphasizing the notion that "less is more," modern media icons are redefining how consumers, particularly teens, view beauty. This reflects a shift toward fashion styles that consumers can relate to and easily duplicate. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 19,978 Total Clicks Date Range: Sep 13 - Oct 14
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Instead of fit or function, brands use time periods as inspiration
Implications - Although the cyclical nature of fashion is nothing new, brands are using the quintessential aesthetics of specific generations -- past or future -- in design for aesthetic appeal. This approach to design targets consumers more concerned with aesthetics rather than functionality. [More]
Score: 8.2
This Quarter and Hot Top 4 Examples: 32,563 Total Clicks Date Range: Aug 13 - Oct 14
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Drab products receive a stylized overhaul to blend purpose with fashion
Implications - As consumers look for products that serve a purpose with a fashionable flair, styles like rain boots are given a stylized update. This blending of aesthetics marries style and function for consumers who are looking for products that go beyond mere functionality. [More]
Score: 7.2
This Year and Warm Top 4 Examples: 14,000 Total Clicks Date Range: Sep 12 - Sep 14
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A desire to instill intrigue has brands inciting controversy
Implications - As consumers become more open to more unique forms of self-expression, brands are referencing controversial subject matters and viewpoints to incite consumer discussion. Selling apparel pieces that feature religious figures or allude to violence, retailers are seeking to create media attention despite potential backlash, reflecting the use of bolder and unfiltered marketing techniques. [More]