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Score: 8
Recent and Warm Top 4 Examples: 40,093 Total Clicks Date Range: Aug 14 - Sep 15
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A childlike aesthetic is adopted in an extreme extension of normcore
Implications - In an intriguing cultural shift, kidcore is the progression of millennial fashion to include nostalgic references to elementary colors and kiddie accessories. This shift can be seen as a response to the hypersexualization of the fashion world as well as the embracing of youth culture by older generations, forcing millennials to dive deeper into the realm of comfort, function and simple design. [More]
Score: 6.9
This Month and Mild Top 4 Examples: 4,855 Total Clicks Date Range: Jan 14 - Aug 15
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Fast food brand extensions move beyond edibles into the apparel sector
Implications - Devotion to QSR establishments is extensive and, as such, players in this industry are entering new markets with forays into the fashion world. The merger of style with food comes of broader attempts to intermingle typically separated industries. As new co-branding ventures emerge, consumers will be enticed by an appealing sense of novelty. [More]
Score: 8.2
This Month and Warm Top 4 Examples: 16,555 Total Clicks Date Range: Dec 13 - Aug 15
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Elements of luxury are applied to the yoga sphere
Implications - Despite the commonly held belief that yoga is separated from materialism, upscale brands are infusing the zen-oriented sphere with high fashion elements. Incongruous pairings such as this hold mass market potential since Millennial shoppers are often drawn to the atypical in all consumer sectors. [More]
Score: 6.6
This Month and Mild Top 4 Examples: 12,339 Total Clicks Date Range: Feb 14 - Aug 15
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Fall fashion leans towards traditionalism for authentically minded shoppers
Implications - Autumnal fashions are demonstrating a consistent pull towards artisan designs and looks ideal for young shoppers who are expressing a yearning for traditionalism. On top of benefiting from themes that have endured the test of time, authenticity-focused branding allows for organic, enduring connections with consumers. [More]
Score: 9
This Quarter and V. Hot Top 4 Examples: 23,046 Total Clicks Date Range: Mar 14 - Jul 15
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Style-focused campaigns apply social media tools to recruiting
Implications - Fashion-focused recruiting campaigns are adopting social media tools for the casting process. In addition to providing labels with the chance to attract fresh, untapped talent, this digital take on hiring is also illustrative of the times as brands seek to involve consumers in a more direct, digital way. [More]
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Score: 7.8
This Quarter and Warm Top 4 Examples: 15,085 Total Clicks Date Range: May 15 - Jul 15
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Fashion labels opt for traditional designs with historical elements
Implications - Fashion labels are drawing from traditional, historic aesthetic motifs, and are generating an impressive amount of interest. On the purchasing end, this is being received well among consumers who have expressed a craving for authenticity, especially in response to associations made between technology and artificiality. [More]
Score: 7.9
This Quarter and Warm Top 4 Examples: 10,881 Total Clicks Date Range: Jan 15 - Jul 15
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Upscale brands favor practical elements over primarily aesthetic features
Implications - High end fashion brands are exhibiting a preference for utilitarian features that are taking precedence over primarily aesthetic elements. A keen focus on practicality among contemporary designers is, on a grander scale, indicative of consumer preferences steeped in sensibility. This is well aligned with the millennial consumer, who tends to be more thoughtful and selective when it comes to big ticket purchases. [More]
Score: 7.5
This Quarter and Warm Top 4 Examples: 14,536 Total Clicks Date Range: May 14 - Jul 15
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Fashion brands focus on plastic surgery via over-the-top portrayals
Implications - Fashion brands are mimicking the look and after effects of plastic surgery with over the top portrayals of cosmetic procedures. This shift towards boldly exploring the topic represents a sense of self-awareness in the fashion industry. By acknowledging the role of the industry plays when it comes to establishing unrealistic beauty standards, these brands are able to better relate to consumers. [More]
Score: 5.7
This Quarter and Mild Top 4 Examples: 11,906 Total Clicks Date Range: Jan 14 - Jun 15
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Brands hone in on gender bending shoe lines for the modern consumer
Implications - Brands are honing in on androgynous footwear lines that deliver gender-neutral designs. These creative concepts are meeting the wants and needs of modern shoppers who are no longer restricted to strict male and female divisions, but are instead blurring distinctions, reflective of an evolving view on gender. [More]
Score: 6.2
This Quarter and Mild Top 4 Examples: 4,140 Total Clicks Date Range: May 15 - Jun 15
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Collaborative co-branding concepts dominate contemporary shoe concepts
Implications - Fashion labels are launching collaborative, co-branded footwear products that merge insights and talent. While this form of collaboration has typically been reserved for apparel rather than accessories, this push represents a desire for statement-style dressing on all fronts. At the same time, this serves the interests of digital natives apart of Generation Z who routinely aim to share lifestyle acquisitions online. [More]