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Score: 8.2
This Month and Warm Top 6 Examples: 9,693 Total Clicks Date Range: Aug 16 - Mar 17
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Urban street style incorporates tech of lifestyle hunting gear
Implications - Fashion-forward urban consumers are playing up their outdoors skills by opting for utilitarian clothing and accessories suitable to both the wear and tear of city and rural life. In addition to highlighting the desire to showcase one's closeness to nature as a status symbol, this shift demonstrates the influence of the survivalist mentality on urban living and the interest in challenging the stereotype of city dwellers as being overly reliant on convenience-driven technology. [More]
Score: 7.5
This Month and Warm Top 6 Examples: 12,021 Total Clicks Date Range: Feb 15 - Mar 17
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Fashion brands tackle athleisure by taking visual cues from tennis
Implications - With designers of athleisure apparel borrowing visual cues from the world of tennis, consumers are embracing such pieces as a way to build on their personal brand in an age where competitive athleticism is best communicated through workout-ready attire. Falling in line with 2016's most popular sneaker, the tennis-inspired Stan Smith, in many cases this progression allows one to observe the ability of the fashion world, and in particular streetwear brands, to challenge traditional markers of wealth and social class by subverting the silhouettes we associate with them. [More]
Score: 8.9
This Month and Hot Top 4 Examples: 12,155 Total Clicks Date Range: Feb 16 - Mar 17
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Sockless footwear designs expand outside of athletic innovations
Implications - Emerging first in the competitive world of running shoe design, the sock-shoe hybrid can now be observed as a phenomenon across footwear categories, with upscale pioneers including Vetements and Balenciaga. In addition to highlighting the desire for an underlying simple functionality of statement pieces, this shift highlights the willingness of the discerning fashion consumer to experiment with fashion that challenges convention in new and imaginative ways. [More]
Score: 7.3
This Month and Mild Top 5 Examples: 6,110 Total Clicks Date Range: Apr 16 - Mar 17
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Unique co-branded outerwear lines help cross-pollinate brand fans
Implications - Collaborative capsule collections by high-performance outerwear designers and brands associated with street fashion provide a unique opportunity to entice consumers through exclusivity. In addition to highlighting the power of such collaborations in allowing brands to cross-pollinate their communities of fans, this shift showcases the underlying relationship of sport and street fashion and the need for established brands to form unexpected partnerships in order to align with these values. [More]
Score: 8.5
This Month and Warm Top 6 Examples: 10,318 Total Clicks Date Range: Feb 16 - Mar 17
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Fuzzy faux fur accessories entice those looking for a youthful edge
Implications - Consumers looking for a playful, youth-inspired pieces to pair with a look are embracing fuzzy accessories that balance nostalgic and upscale references. Highlighting the continued attitude of whimsical experimentation among fashion-savvy consumers, this progression demonstrates the interest in using bold statement pieces as a means of personal expression. [More]
Score: 6.7
This Month and Mild Top 6 Examples: 9,714 Total Clicks Date Range: Jul 16 - Mar 17
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The unique relationship between fashion and soccer manifests in new ways
Implications - As fashion forward consumers look to evolve past a now ubiquitous athleisure aesthetic, both streetwear and designer brands are channeling retro soccer looks with pieces that contain additional references to worlds beyond that of sports, such as art and fashion. This progression highlights the continued convergence of traditional fashion brands and streetwear movements, whether through collaboration or by means of borrowing inspiration. [More]
Score: 7
This Month and Warm Top 5 Examples: 4,637 Total Clicks Date Range: Jun 16 - Feb 17
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Statement pieces celebrate the normcore in stereotypical tourist attire
Implications - Fashion-forward consumers can be observed channeling nostalgia with post-ironic statement pieces inspired by the image of a stereotypical tourist from both streetwear and luxury brands. This unique shift highlights the all-encompassing nature of the normcore fashion movement in taking inspiration from seemingly overlooked references and the meaning of attached to such kinds of utilitarian dress. [More]
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Score: 6
This Quarter and Mild Top 5 Examples: 2,423 Total Clicks Date Range: Oct 15 - Feb 17
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Collectors are enticed by special design-led ticketing collaborations
Implications - While the phenomenon of collecting ephemera is rooted in the old world, recently, brands and institutions are collaborating to transform everyday paper tickets into treasured pieces of art. In addition to solidifying the social and cultural currency of such brands, this progression suggests a new collective nostalgia for printed matter in the digital age, and the opportunity for brands to insert themselves in this meaningful space. [More]
Score: 7.3
This Quarter and Warm Top 6 Examples: 3,448 Total Clicks Date Range: May 15 - Feb 17
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Fit fashion evolves to integrate cosmetics that complement athletic lifestyles
Implications - Far from going out of style, athleisure is increasingly permeating adjacent categories, going beyond activewear and into the beauty and skincare realm. As cosmetic brands adapt to the new demand for fitness-focused products, we’re starting to note launches of gym-specific makeup collections and lines of skincare and haircare tailored for active lifestyles. This shift demonstrates a new niche in the world of beauty as athleisure trends continue to evolve. [More]
Score: 8.2
This Quarter and Warm Top 6 Examples: 18,513 Total Clicks Date Range: Oct 15 - Feb 17
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Millennial pink persists in all forms of branding and fashion
Implications - Deemed by some as "millennial pink," while others may refer to it as "Tumblr pink," the pastel hue has quickly become a mainstay in branding, fashion and advertising that is proving to be successful and even contagious. In addition to its direct relation to a reclamation of the the color pink by young women as a symbol of empowerment, this shift highlights a collective visual consciousness of those particularly tapped into image-based social platforms. [More]