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Score: 8.1
This Week and Warm Top 4 Examples: 26,669 Total Clicks Date Range: Aug 13 - Jul 14
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Urban consumers become obsessed with the simplicity of farm life
Implications - The number of people living in urban locations is rising on a global scale, which has created a disconnect for many consumers who crave the simple life. Highlighting the aesthetic of farm life, fashion brands are appealing to consumers with a lifestyle far beyond what's considered to be glamorous. This adds a cultured element to a lifestyle that, though ideal for some, otherwise does not communicate the status consumers aspire to. [More]
Score: 8.5
This Month and Hot Top 4 Examples: 10,517 Total Clicks Date Range: Nov 13 - Jul 14
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The backpack gets an eco overhaul to satisfy fashion and lifestyle demands
Implications - The backpack is a status symbol of the student, but as adolescents long to appear more mature, the eco-friendly rucksack takes rise. Equating sustainability with cultural prowess, students are opting for packs made of recycled and sustainable materials to blend eco benefits with practicality. [More]
Score: 8.6
This Month and V. Hot Top 4 Examples: 27,473 Total Clicks Date Range: Apr 12 - Jul 14
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A growing emphasis on individuality sparks consumers to use pieces unexpectedly
Implications - Disregarding norms and customs, consumers are using everyday clothing in new and unconventional ways. Going beyond elements of design, individuals are choosing to wear items like sweaters and shirts in ways that don’t conform to the norm. This signifies a shift toward more atypical means of expression. [More]
Score: 8.4
This Quarter and Warm Top 4 Examples: 33,928 Total Clicks Date Range: Jul 13 - May 14
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Subcultures become passe as the outlandish turn to ordinary for expression
Implications - Subcultures are being embraced by the mainstream as a standard expression of style, but this antithetical acceptance is creating a void for the outlandish. As a new form of rebellion, the acceleration of normality into something exaggerated and over the top is seeing the ordinary being claimed as outrageous and subsequently critiquing the evolution of modern style. [More]
Score: 8.5
This Quarter and Warm Top 4 Examples: 57,410 Total Clicks Date Range: Jul 13 - May 14
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Getting in shape is rebranded as an in vogue lifestyle
Implications - For the modern consumer, strength communicates status more than adornment, which is being adopted by high fashion brands that are replacing lounging models for ones that work out. As pervasive social media users desire to look their best at all times, healthy living becomes a means to look good, and fitness becomes less niche than before. [More]
Trend Hunter Services
Score: 7.6
This Quarter and Warm Top 4 Examples: 17,030 Total Clicks Date Range: Sep 13 - May 14
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Active wear is given a formal makeover for self-propelled professionals
Implications - As consumer lifestyles evolve to demand more multitasking, the act of cycling is doing triple-duty to decrease ecological footprints, replace exercising and as an economical means of transport. Brands are upscaling cycling apparel to be suitable for activity and office life to cohesively marry the two for urban commuters. [More]
Score: 8.2
This Year and Hot Top 4 Examples: 19,203 Total Clicks Date Range: Jul 10 - Apr 14
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As the concept of luxury peaks, brands revert to the opposite
Implications - The ubiquity of luxury on a global scale is fueling a new-found apathy amid consumers that has them entertained with aspects of lowbrow culture. Comparable to aristocratic obsession with common folk, the movement appears to rebel against high fashion, but also speaks to the wealthy elite that crave originality and that are no longer drawn to images of opulent living. [More]
Score: 7.6
This Year and Warm Top 4 Examples: 61,596 Total Clicks Date Range: Aug 13 - Feb 14
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Consumers stop hiding the ways that they're creating or modifying fashions
Implications - Traditionally, the concept of DIY was to create or augment something as an imitation or enhancement on an original. This notion is going right out of vogue as DIYers proudly opt for styles and designs that are blatantly done by themselves. Bringing a community of consumers that have previously tried to hide efforts into the spotlight, the designs are being bolstered by blogs and social media sites like Pinterest that categorize DIY as a formal fashion trend as opposed to a casual hobby. [More]
Score: 8.4
This Year and Hot Top 4 Examples: 97,928 Total Clicks Date Range: Mar 13 - Jan 14
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Rising witchcraft fascination shows acceptance for counterculture by consumers
Implications - As hipster culture continues to be augmented by consumers looking to stand out, brands are taking notice by highlighting an ethereal, outcast aesthetic as a new way to express individualism. The correlation between a culture shrouded in darkness and counterculture fashion speaks to consumer desire to straddle the line between acceptance and hip, outcast rebel. [More]
Score: 8.6
This Year and V. Hot Top 4 Examples: 113,620 Total Clicks Date Range: Nov 12 - Jan 14
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Racy fashion demonstrates a shift toward more confident consumer interests
Implications - With sexual imagery constantly bombarding consumers through diverse media outlets, pressures concerning body image have become increasingly more prevalent. As consumers become more health-conscious and physically active, revealing fashion offers them a chance to showcase their new found confidence in life. This illustrates the increasing consumer demand for products that exude fearlessness. [More]