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Score: 9.2
This Month and V. Hot Top 4 Examples: 22,208 Total Clicks Date Range: Mar 14 - Jul 15
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Style-focused campaigns apply social media tools to recruiting
Implications - Fashion-focused recruiting campaigns are adopting social media tools for the casting process. In addition to providing labels with the chance to attract fresh, untapped talent, this digital take on hiring is also illustrative of the times as brands seek to involve consumers in a more direct, digital way. [More]
Score: 7.9
This Month and Warm Top 4 Examples: 12,524 Total Clicks Date Range: May 15 - Jul 15
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Fashion labels opt for traditional designs with historical elements
Implications - Fashion labels are drawing from traditional, historic aesthetic motifs, and are generating an impressive amount of interest. On the purchasing end, this is being received well among consumers who have expressed a craving for authenticity, especially in response to associations made between technology and artificiality. [More]
Score: 8
This Month and Warm Top 4 Examples: 8,520 Total Clicks Date Range: Jan 15 - Jul 15
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Upscale brands favor practical elements over primarily aesthetic features
Implications - High end fashion brands are exhibiting a preference for utilitarian features that are taking precedence over primarily aesthetic elements. A keen focus on practicality among contemporary designers is, on a grander scale, indicative of consumer preferences steeped in sensibility. This is well aligned with the millennial consumer, who tends to be more thoughtful and selective when it comes to big ticket purchases. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 13,688 Total Clicks Date Range: May 14 - Jul 15
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Fashion brands focus on plastic surgery via over-the-top portrayals
Implications - Fashion brands are mimicking the look and after effects of plastic surgery with over the top portrayals of cosmetic procedures. This shift towards boldly exploring the topic represents a sense of self-awareness in the fashion industry. By acknowledging the role of the industry plays when it comes to establishing unrealistic beauty standards, these brands are able to better relate to consumers. [More]
Score: 5.9
This Quarter and Mild Top 4 Examples: 11,804 Total Clicks Date Range: Jan 14 - Jun 15
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Brands hone in on gender bending shoe lines for the modern consumer
Implications - Brands are honing in on androgynous footwear lines that deliver gender-neutral designs. These creative concepts are meeting the wants and needs of modern shoppers who are no longer restricted to strict male and female divisions, but are instead blurring distinctions, reflective of an evolving view on gender. [More]
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Score: 7.5
This Quarter and Warm Top 4 Examples: 12,219 Total Clicks Date Range: May 14 - Jun 15
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Contemporary children's fashion takes on the classic appeal of it-crowd looks
Implications - Ultra chic adult-inspired styles are informing the children's fashion domain. These iconic, celebrity-inspired looks reflect the preemptive maturation of today's child who is hyper-aware of older lifestyles via early social media exposure. On a broader level, the emulation of these lifestyles is consistent with the viral spread of digital content. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 10,852 Total Clicks Date Range: Dec 13 - Jun 15
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Kids fashion brands develop products featuring a metropolitan aesthetic
Implications - Fashion labels with clothing and accessories for children are taking on an evident urban aesthetic. The spread of these youthful motifs touches on the rise of metropolitan lifestyles among city-dwelling families who prefer the look and feel of downtown-inspired goods and services on all fronts, as a way to communicate sophistication and status. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 11,901 Total Clicks Date Range: Sep 14 - Jun 15
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Fashion labels take on expressive digital features through emoticons
Implications - Fashion labels are embracing modern displays of emotion through apparel featuring emoticons. This follows up on brands using emojis to communicate with consumers who are replacing verbal expression with digital symbols. This signifies a preference for physical and emotional distance, especially among the younger demographic of digital natives for whom face-to-face interaction comes second to convenience and efficiency. [More]
Score: 6.4
This Quarter and Warm Top 4 Examples: 6,097 Total Clicks Date Range: Jun 14 - Jun 15
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Consumers search for discreet ways to show their national pride
Implications - Consumers torn between flaunting their national pride and maintaining their personal brand are turning to clothing and accessories that minimally incorporate a patriotic aesthetic. This inconspicuous form of celebration is an alternative to the over-the-top visuals typically associated with patriotic holidays, and targeted towards fashion-savvy consumers. [More]
Score: 6.8
This Quarter and Hot Top 4 Examples: 3,574 Total Clicks Date Range: Jul 14 - May 15
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Mobile fashion platforms promote loyalty services and rewards
Implications - Fashion brands are replacing brick-and-mortar stores with digital platforms that attract tech savvy consumers in search of exclusive offers. Loyalty rewards programs and specialty points help companies attract and retain clients using new style-specific tools or platforms. These concepts are also in line with today's coupon culture and private retail deals that come with contemporary subscription plans. [More]