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Score: 7.5
This Month and Warm Top 4 Examples: 12,691 Total Clicks Date Range: Apr 14 - Jan 15
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Retro elements of the entertainment world enter the fashion market
Implications - Looking to profess pop culture prowess, consumers are expressing their knowledge of the entertainment world with retro imagery. This blending of cultural elements denotes demand for nostalgia in fashion for cohesive products that are custom to the consumers' individual taste and preference. [More]
Score: 6.7
This Month and Mild Top 4 Examples: 13,042 Total Clicks Date Range: Dec 13 - Jan 15
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A retro aesthetic becomes apparent in fashion amongst amateur seamstresses
Implications - Upcycling materials or using new ones for a retro flair, consumers are choosing to DIY their own vintage clothing rather than purchase secondhand. This resonating shift identifies a preference for customized expression that's cost-effective and customized to consumers' needs. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 12,988 Total Clicks Date Range: Jul 14 - Jan 15
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Vintage style is merged with modern design quality to consumer praise
Implications - The fashion-conscious consumer is always on the hunt for a product that's both stylish and quality made, which is being satisfied with premium fashions with a retro flair. This re-purposing of vintage styles with the benefits of modern materials pleases consumers who crave familiar styles. [More]
Score: 6.2
This Month and Mild Top 4 Examples: 8,683 Total Clicks Date Range: Nov 13 - Jan 15
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Kids fashion shifts toward emulating older, adult tastes
Implications - Reflecting an increasing need among teens and tweens to "grow up" faster, contemporary kids clothes are moving toward a more mature aesthetic. Creating apparel pieces that reflect older, adult lifestyles, retailers are not only providing a more refined clothing option, but they're also allowing kids to showcase an affinity for adulthood in an accessible way. [More]
Score: 8.2
This Quarter and V. Hot Top 4 Examples: 18,685 Total Clicks Date Range: Nov 13 - Dec 14
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Brands make use of ethical materials to appeal to a multitude of demographics
Implications - As the eco movement wavers on, consumers are looking for products that are sustainable and chic, which is being addressed with ethical animal materials in fashion. This shift resonates with consumers on the hunt for excess, but without the associated guilt of cruel or environmentally irresponsible goods. [More]
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Score: 7.8
This Quarter and Warm Top 4 Examples: 24,256 Total Clicks Date Range: Sep 13 - Dec 14
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Materials for active lifestyles become a mainstay in the industry
Implications - Brands are changing the game with multi-functional garments made with fabrics typically designed specifically for active lifestyles. Utilizing natural and synthetic fibers, and offering comfort in garments where it wasn't previously a priority, these innovations satisfy a need for versatile goods with health and lifestyle in mind. [More]
Score: 8.1
This Quarter and Warm Top 4 Examples: 16,073 Total Clicks Date Range: May 14 - Dec 14
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Concerns over waste levels sees recyclables transformed into quality fashions
Implications - Fashion brands are beginning to distance themselves from materials like silk or cotton in favor of recycled plastic that can be cost effectively transformed into hip fashions. Using discarded plastic as the main material, these designs create an eco-friendly aesthetic that appeals to consumers while enhancing brand perception. [More]
Score: 9
This Quarter and V. Hot Top 4 Examples: 50,238 Total Clicks Date Range: Jan 14 - Dec 14
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Beauty in the fashion industry is mocked through tongue-in-cheek themes
Implications - Being able to relate to brand imagery ranks high for consumers, which is an issue that some brands are cleverly addressing through perfection spoofing. Particularly prevalent in the fashion industry, this shift towards mocking beauty standards creates a more approachable atmosphere for consumers seeking acceptance. [More]
Score: 8.2
This Quarter and Warm Top 4 Examples: 23,722 Total Clicks Date Range: Sep 14 - Dec 14
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Gaudy, over-the-top headpieces are opted for as consumers crave attention
Implications - Despite minimalism reaching new peaks in the style world, a number of brands and consumers are going against the grain with over-the-top headpieces that demand attention. This rebellion against modern aesthetics speaks to a broader preference for products that capture attention by standing out. [More]
Score: 6.6
This Quarter and Mild Top 4 Examples: 11,563 Total Clicks Date Range: Feb 14 - Nov 14
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High fashion products get a cold weather overhaul to satisfy need for function
Implications - Cold weather apparel is associated with a bulky, utilitarian aesthetic, which is something brands are combating against with high end fashions designed with function and fashion in mind. As consumers come to expect style but require more to be intrigued, the incorporation of functionality seals the deal. [More]