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Score: 6.4
Recent and Mild Top 4 Examples: 8,447 Total Clicks Date Range: Feb 14 - Nov 14
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High fashion products get a cold weather overhaul to satisfy need for function
Implications - Cold weather apparel is associated with a bulky, utilitarian aesthetic, which is something brands are combating against with high end fashions designed with function and fashion in mind. As consumers come to expect style but require more to be intrigued, the incorporation of functionality seals the deal. [More]
Score: 6.3
This Month and Mild Top 4 Examples: 6,308 Total Clicks Date Range: Jan 14 - Nov 14
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Moving away from risque fashion, celebrities put modest style front and center
Implications - Keeping things simple and laid-back, celebrities, particularly those of a younger and more outspoken demographic, are moving away from revealing fashion designs toward more conservative, homespun looks. Emphasizing the notion that "less is more," modern media icons are redefining how consumers, particularly teens, view beauty. This reflects a shift toward fashion styles that consumers can relate to and easily duplicate. [More]
Score: 7.5
This Quarter and Warm Top 4 Examples: 19,278 Total Clicks Date Range: Sep 13 - Oct 14
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Instead of fit or function, brands use time periods as inspiration
Implications - Although the cyclical nature of fashion is nothing new, brands are using the quintessential aesthetics of specific generations -- past or future -- in design for aesthetic appeal. This approach to design targets consumers more concerned with aesthetics rather than functionality. [More]
Score: 8.3
This Quarter and Hot Top 4 Examples: 32,147 Total Clicks Date Range: Aug 13 - Oct 14
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Drab products receive a stylized overhaul to blend purpose with fashion
Implications - As consumers look for products that serve a purpose with a fashionable flair, styles like rain boots are given a stylized update. This blending of aesthetics marries style and function for consumers who are looking for products that go beyond mere functionality. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 13,213 Total Clicks Date Range: Sep 12 - Sep 14
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A desire to instill intrigue has brands inciting controversy
Implications - As consumers become more open to more unique forms of self-expression, brands are referencing controversial subject matters and viewpoints to incite consumer discussion. Selling apparel pieces that feature religious figures or allude to violence, retailers are seeking to create media attention despite potential backlash, reflecting the use of bolder and unfiltered marketing techniques. [More]
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Score: 7.9
This Quarter and V. Hot Top 4 Examples: 12,151 Total Clicks Date Range: Sep 13 - Sep 14
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Biodegradable fashion rises as the eco boom wavers on
Implications - The eco movement is expanding into unexpected markets like fashion to the delight of consumers. The rise of biodegradable clothing supports the fast fashion economy that's centered around disposability, and broadens the market appeal for consumers concerned with sustainable production practices. [More]
Score: 8.5
This Quarter and V. Hot Top 4 Examples: 20,343 Total Clicks Date Range: Apr 14 - Sep 14
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The demand for one-of-a-kind goods sparks an autonomous custom economy
Implications - Custom tailored products are coveted by consumers, which is being addressed by brands with online custom services. As consumers become increasingly dependent on eCommerce, the rise of customized goods ordered online satisfies the the lack of a physical shopping experience. [More]
Score: 8
This Year and Hot Top 4 Examples: 39,913 Total Clicks Date Range: Jan 14 - Aug 14
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Seeking a more unexpected style, consumers turn to lumber-made fashion
Implications - Fashion-conscious consumers are always looking for something to brag about, which has led them to choosing wood-made wearables. Requiring intense manufacturing to create, and referencing the past, the pieces satisfy a consumer demand to stand out from the fast fashion crowd. [More]
Score: 7.5
This Year and Warm Top 4 Examples: 15,124 Total Clicks Date Range: Jul 14 - Aug 14
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Consumers embrace and flaunt their edible indulgences through clothings
Implications - Foodie culture has allowed consumers to feel proud about their indulgences, which has lead to them donning edible-inspired fashion. As consumers embrace their vices, brands face more pressure than ever to elevate products to a cult-like status. [More]
Score: 6.7
This Year and Mild Top 4 Examples: 21,124 Total Clicks Date Range: Sep 13 - Jul 14
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As consumers crave escape, brands answer with travel-focused depictions
Implications - Traveling for consumers has a certain level of intrigue and panache that make it highly coveted, which brands are using to their advantage with wanderlust-inspired marketing. The utilization of travel as a means of connecting with consumers speaks to them on the basis of daydreaming and adventure, which resonates with their preference for escapism. [More]