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Score: 8.9
This Month and V. Hot Top 5 Examples: 11,740 Total Clicks Date Range: May 16 - May 17
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Affordable fashion focuses on sophisticated design for cost-savvy consumers
With high end fashion content prevalent on social media, consumers of all economic backgrounds are becoming hyper aware of the designs and trends that signify luxury. Brands looking to target these savvy shoppers are starting to offer them the experience of glamour, tapping into their desire for higher end products while maintaining wallet-friendly prices. [More]
Score: 7.6
This Month and Warm Top 6 Examples: 9,821 Total Clicks Date Range: May 16 - May 17
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Luxury and streetwear sweatsuits provide consumers with a high-low mix
Implications - With the influence of athleisure is now ubiquitous in the fashion market, the sweatsuit has been re-embraced by streetwear and department store brands alike in high-end fabrics that emphasize luxury and leisure over active working out. This shift demonstrates a continually evolving relationship between consumers and their clothing in the pursuit of a healthy work-life balance. [More]
Score: 7.6
This Month and Warm Top 6 Examples: 6,175 Total Clicks Date Range: May 16 - May 17
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Luxury takes on the basic slide sandal & includes a variety of retro textures
Implications - As classic activewear staples continue to be absorbed and reimagined by the fashion world, consumers are opting for opulent takes on the standard sport slide sandal. This progression highlights the pattern of aggrandizing basic fashion staples as a means of subverting outdated, rigid takes on the "place" for utilitarian looks and more largely, dress codes. [More]
Score: 6.5
This Month and Mild Top 5 Examples: 4,712 Total Clicks Date Range: Sep 16 - Apr 17
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Streetwear looks take inspiration from the world of motorsports
Implications - As tastemakers look for new sources of inspiration outside of the formal fashion world, many are opting to incorporate iconography and designs that reference the world of motorsports. This progression demonstrates the all-encompassing nature of apparel trends and speaks to the continuation of obscure references as cultural currency. [More]
Score: 7.8
This Quarter and Warm Top 6 Examples: 11,168 Total Clicks Date Range: Aug 16 - Mar 17
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Urban street style incorporates tech of lifestyle hunting gear
Implications - Fashion-forward urban consumers are playing up their outdoors skills by opting for utilitarian clothing and accessories suitable to both the wear and tear of city and rural life. In addition to highlighting the desire to showcase one's closeness to nature as a status symbol, this shift demonstrates the influence of the survivalist mentality on urban living and the interest in challenging the stereotype of city dwellers as being overly reliant on convenience-driven technology. [More]
Score: 7.1
This Quarter and Warm Top 6 Examples: 13,046 Total Clicks Date Range: Feb 15 - Mar 17
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Fashion brands tackle athleisure by taking visual cues from tennis
Implications - With designers of athleisure apparel borrowing visual cues from the world of tennis, consumers are embracing such pieces as a way to build on their personal brand in an age where competitive athleticism is best communicated through workout-ready attire. Falling in line with 2016's most popular sneaker, the tennis-inspired Stan Smith, in many cases this progression allows one to observe the ability of the fashion world, and in particular streetwear brands, to challenge traditional markers of wealth and social class by subverting the silhouettes we associate with them. [More]
Score: 8.5
This Quarter and Hot Top 4 Examples: 14,074 Total Clicks Date Range: Feb 16 - Mar 17
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Sockless footwear designs expand outside of athletic innovations
Implications - Emerging first in the competitive world of running shoe design, the sock-shoe hybrid can now be observed as a phenomenon across footwear categories, with upscale pioneers including Vetements and Balenciaga. In addition to highlighting the desire for an underlying simple functionality of statement pieces, this shift highlights the willingness of the discerning fashion consumer to experiment with fashion that challenges convention in new and imaginative ways. [More]
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Score: 6.9
This Quarter and Mild Top 5 Examples: 6,896 Total Clicks Date Range: Apr 16 - Mar 17
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Unique co-branded outerwear lines help cross-pollinate brand fans
Implications - Collaborative capsule collections by high-performance outerwear designers and brands associated with street fashion provide a unique opportunity to entice consumers through exclusivity. In addition to highlighting the power of such collaborations in allowing brands to cross-pollinate their communities of fans, this shift showcases the underlying relationship of sport and street fashion and the need for established brands to form unexpected partnerships in order to align with these values. [More]
Score: 8.1
This Quarter and Warm Top 6 Examples: 12,592 Total Clicks Date Range: Feb 16 - Mar 17
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Fuzzy faux fur accessories entice those looking for a youthful edge
Implications - Consumers looking for a playful, youth-inspired pieces to pair with a look are embracing fuzzy accessories that balance nostalgic and upscale references. Highlighting the continued attitude of whimsical experimentation among fashion-savvy consumers, this progression demonstrates the interest in using bold statement pieces as a means of personal expression. [More]
Score: 6.4
This Quarter and Mild Top 6 Examples: 11,335 Total Clicks Date Range: Jul 16 - Mar 17
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The unique relationship between fashion and soccer manifests in new ways
Implications - As fashion forward consumers look to evolve past a now ubiquitous athleisure aesthetic, both streetwear and designer brands are channeling retro soccer looks with pieces that contain additional references to worlds beyond that of sports, such as art and fashion. This progression highlights the continued convergence of traditional fashion brands and streetwear movements, whether through collaboration or by means of borrowing inspiration. [More]