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Score: 7.1
Recent and Warm Top 5 Examples: 3,038 Total Clicks Date Range: Jun 16 - Feb 17
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Statement pieces celebrate the normcore in stereotypical tourist attire
Implications - Fashion-forward consumers can be observed channeling nostalgia with post-ironic statement pieces inspired by the image of a stereotypical tourist from both streetwear and luxury brands. This unique shift highlights the all-encompassing nature of the normcore fashion movement in taking inspiration from seemingly overlooked references and the meaning of attached to such kinds of utilitarian dress. [More]
Score: 6
Recent and Mild Top 5 Examples: 1,768 Total Clicks Date Range: Oct 15 - Feb 17
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Collectors are enticed by special design-led ticketing collaborations
Implications - While the phenomenon of collecting ephemera is rooted in the old world, recently, brands and institutions are collaborating to transform everyday paper tickets into treasured pieces of art. In addition to solidifying the social and cultural currency of such brands, this progression suggests a new collective nostalgia for printed matter in the digital age, and the opportunity for brands to insert themselves in this meaningful space. [More]
Score: 7.2
Recent and Warm Top 6 Examples: 2,397 Total Clicks Date Range: May 15 - Feb 17
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Fit fashion evolves to integrate cosmetics that complement athletic lifestyles
Implications - Far from going out of style, athleisure is increasingly permeating adjacent categories, going beyond activewear and into the beauty and skincare realm. As cosmetic brands adapt to the new demand for fitness-focused products, we’re starting to note launches of gym-specific makeup collections and lines of skincare and haircare tailored for active lifestyles. This shift demonstrates a new niche in the world of beauty as athleisure trends continue to evolve. [More]
Score: 8.3
This Month and Warm Top 6 Examples: 16,236 Total Clicks Date Range: Oct 15 - Feb 17
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Millennial pink persists in all forms of branding and fashion
Implications - Deemed by some as "millennial pink," while others may refer to it as "Tumblr pink," the pastel hue has quickly become a mainstay in branding, fashion and advertising that is proving to be successful and even contagious. In addition to its direct relation to a reclamation of the the color pink by young women as a symbol of empowerment, this shift highlights a collective visual consciousness of those particularly tapped into image-based social platforms. [More]
Score: 7.7
This Year and Warm Top 6 Examples: 14,100 Total Clicks Date Range: Apr 15 - Nov 16
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Brands harness popular artists' aesthetics for packaging and marketing
Implications - Earning a reputation as a high-brow product meant for intelligent and discerning consumers can take years of work and patience. By co-opting high-brow artistic themes, styles, and motifs in their packaging and marketing, brands can short-circuit that route to a sophisticated reputation among consumers. [More]
Score: 8.5
This Year and V. Hot Top 5 Examples: 11,397 Total Clicks Date Range: Nov 13 - Nov 16
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Youth Connect to Tradition Without Sacrificing Modern Sensibilities
Implications - Tradition provides comfort, but genuinely engaging in that sentimentality is often perceived as out of touch or downright weird. Young people looking to connect with past traditions subvert those negative connotations through irony. They thus infuse traditional products and styles with sarcasm and anachronisms (while still allowing for covert sentimentalism.) [More]
Score: 6.4
This Year and Mild Top 6 Examples: 21,191 Total Clicks Date Range: Jul 15 - Nov 16
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Upscale fashion collaborations feature old school cartoon favorites
Implications - Nostalgic fashion collaborations that feature cult cartoon favorites highlight the pervasive interest in narrative apparel that showcases several layers of a consumer's interests through cultural iconography. This shift demonstrates the inherent reach of unexpected collaborative collections in uniting consumer tribes that may not have previously overlapped, while it's also a reminder that such progressions play upon elements that appeal to consumers outside of the Millennial demographic. [More]
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Score: 6
This Year and Warm Top 6 Examples: 5,539 Total Clicks Date Range: Apr 15 - Oct 16
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Unexpected brands use merch lines to embed with consumers in a new way
Implications - As brands look for ways to channel the interest in narrative merchandise apparel, many unexpected players are launching merch lines as a means of promoting a new product or company initiative. In addition to highlighting the consumer desire to showcase one's interests and beliefs through clothing choices, this progression demonstrates that even brands unrelated to the fashion industry are able to leverage this inclination. [More]
Score: 7.1
This Year and Warm Top 5 Examples: 18,316 Total Clicks Date Range: Mar 16 - Jun 16
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Hybridized footwear designs appeal to busy, multi-tasking Millennials
Implications - With consumers in search of practical footwear designs that apply the ergonomic function of modern athletic gear, brands are creating curious hybrids that combine style and comfortability. Proving that consumers are looking for versatile pieces that accommodate the unpredictability of their lifestyles, this progression also highlights the Millennial desire to invest in a single product of quality craftsmanship that is sure to last and that is well-suited to a variety of activities. [More]
Score: 7.2
This Year and Hot Top 6 Examples: 12,576 Total Clicks Date Range: Jul 15 - May 16
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Consumers to take eco-friendly to the next level with ocean-saving fashion
Implications - Plastic waste, grill fishing nets and used tires are being utilized by companies to create trendy bathing suits, sunglasses and much more. Instead of just creating eco-friendly goods, brands on the bleeding edge have begun to create garments and accessories out of materials that could otherwise be harmful to the environment, creating initiatives to collect destructive materials and turn them into something desirable. [More]