PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 8.5
Recent and Hot Top 4 Examples: 99,441 Total Clicks Date Range: Dec 13 - Apr 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers search for unique ways to feel good about their bodies
Implications - Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 6,122 Total Clicks Date Range: Apr 15 - Apr 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Plus-size fashion receives an overhaul spearheaded by consumers
Implications - Having long-since been shunned by the fashion industry, many plus-size consumers are taking matters into their own hands by creating garments, style blogs and online boutiques dedicated to the fuller-figured woman. These independent plus-size fashion ventures reveal that the industry is far from reaching body acceptance, and that plus-size consumers will go the extra mile to find the quality and variety they aren't seeing in mainstream fashion. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 10,566 Total Clicks Date Range: Jun 14 - Mar 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers search for ways to recover the past while remaining timeless
Implications - Consumers interested in reviving a look or fashion from the past are doing so with denim, a wardrobe staple that has gone through many reincarnations, but never out of style. Denim is a material that has proven its endurance, but it can be manipulated to reflect ephemeral trends and decade-specific looks. By opting for denim that boasts vintage silhouettes and textile and color treatments, consumers are demonstrating a dual desire for satisfying nostalgia while simultaneously staying current within the world of fashion. [More]
Score: 8.1
This Month and Warm Top 4 Examples: 10,039 Total Clicks Date Range: Mar 15 - Mar 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers incorporate a streamlined touch of exoticism in their wardrobe
Implications - At one time, using the word "exotic" in a fashion context conjured images of outrageous prints, sensational colors and a generally over-the-top aesthetic. Now, consumers who are committed to a minimalist approach to fashion are searching for ways to add an exotic flair to their wardrobe without compromising their existing sense of style. Adding small doses of busy patterns to streamlined garments and accessories reveals that consumers are continually adapting ephemeral fashion trends to suit their own long-term aesthetic preferences. [More]
Score: 6.9
This Month and Mild Top 4 Examples: 12,710 Total Clicks Date Range: May 14 - Mar 15
DEMOGRAPHICS
Popularity
Activity
Freshness
The fashion industry attempts to do vulgar humor in an understated way
Implications - In an effort to connect with a younger consumer, the fashion industry is adding a vulgar sense of humor to garments and accessories. Recognizing the comic appeal of profanity and self-deprecation, yet wanting to stay aesthetically consistent, brands are incorporating these elements in a way that is understated and minimalist. Ultimately, this shift reflects a consumer desire for garments that reflect their personality while being versatile and wearable. [More]
Trend Hunter Services
Score: 7.8
This Quarter and Warm Top 4 Examples: 37,266 Total Clicks Date Range: Dec 14 - Mar 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Fitness fashion becomes streamlined and minimalist for added versatility
Implications - The sportswear and fashion industry have collided in efforts to appease both the fashion-focused athlete and the fitness-focused fashionista. To be as versatile as possible, collaborations between fitness retailers and fashion brands opt for a minimalist design that can translate effortlessly from the gym to the street. Ultimately, fashion fitness reveals a consumer desire for performance and functionality along with aesthetics. [More]
Score: 6.4
This Quarter and Mild Top 4 Examples: 13,935 Total Clicks Date Range: Jun 14 - Mar 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Moving away from the mainstream, clothing is deconstructed for authenticity
Implications - Connecting with the average consumer can be challenging, particularly for high-end fashion retailers, giving way to a move toward less polished clothing designs. Appealing to a consumer desire for authenticity, brands are turning to designs like patchwork and mix-and-match patterns to differentiate themselves from more manufactured looks, intentionally breaking down materials for rustic appeal. [More]
Score: 7
This Quarter and Warm Top 4 Examples: 16,331 Total Clicks Date Range: Apr 14 - Jan 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Retro elements of the entertainment world enter the fashion market
Implications - Looking to profess pop culture prowess, consumers are expressing their knowledge of the entertainment world with retro imagery. This blending of cultural elements denotes demand for nostalgia in fashion for cohesive products that are custom to the consumers' individual taste and preference. [More]
Score: 6.5
This Year and Mild Top 4 Examples: 16,133 Total Clicks Date Range: Dec 13 - Jan 15
DEMOGRAPHICS
Popularity
Activity
Freshness
A retro aesthetic becomes apparent in fashion amongst amateur seamstresses
Implications - Upcycling materials or using new ones for a retro flair, consumers are choosing to DIY their own vintage clothing rather than purchase secondhand. This resonating shift identifies a preference for customized expression that's cost-effective and customized to consumers' needs. [More]
Score: 7.1
This Year and Warm Top 4 Examples: 20,857 Total Clicks Date Range: Jul 14 - Jan 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Vintage style is merged with modern design quality to consumer praise
Implications - The fashion-conscious consumer is always on the hunt for a product that's both stylish and quality made, which is being satisfied with premium fashions with a retro flair. This re-purposing of vintage styles with the benefits of modern materials pleases consumers who crave familiar styles. [More]