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Score: 7.9
This Quarter and Warm Top 5 Examples: 12,222 Total Clicks Date Range: Mar 16 - Jun 16
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Hybridized footwear designs appeal to busy, multi-tasking Millennials
Implications - With consumers in search of practical footwear designs that apply the ergonomic function of modern athletic gear, brands are creating curious hybrids that combine style and comfortability. Proving that consumers are looking for versatile pieces that accommodate the unpredictability of their lifestyles, this progression also highlights the Millennial desire to invest in a single product of quality craftsmanship that is sure to last and that is well-suited to a variety of activities. [More]
Score: 7.9
This Year and Hot Top 6 Examples: 10,831 Total Clicks Date Range: Jul 15 - May 16
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Consumers to take eco-friendly to the next level with ocean-saving fashion
Implications - Plastic waste, grill fishing nets and used tires are being utilized by companies to create trendy bathing suits, sunglasses and much more. Instead of just creating eco-friendly goods, brands on the bleeding edge have begun to create garments and accessories out of materials that could otherwise be harmful to the environment, creating initiatives to collect destructive materials and turn them into something desirable. [More]
Score: 6
This Year and Mild Top 5 Examples: 4,344 Total Clicks Date Range: Dec 15 - May 16
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Consumer obsession with concert merch drives demand for pop-up shops
Implications - As the Instagram era continues to emphasize personal style as a means of self-actualization, consumers are willing to go to great lengths in order to gain access to highly exclusive, limited edition tour merchandise. Specifically seen as a nostalgic reference to the psychedelic rock tees of the 1970's and 1980's, this progression demonstrates the need for traditional brands to reconsider alternate revenue streams considering the evolution of business models facing considerable disruption. [More]
Score: 8.2
This Year and Hot Top 6 Examples: 25,211 Total Clicks Date Range: Jul 15 - May 16
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Today's teens take a stand against conventional stereotypes
Implications - With access to an entire world of education at their fingertips, Gen Z are becoming increasingly educated on causes that matter to them. Not afraid to show support for what they believe in, modern teens respect brands that allow them to unabashedly express their opinions in a way that is tangible, such as through fashion. This speaks, not only to the individuality of the youth generation, but to their desire to act as advocates -- as opposed to simple supporters -- of a cause. [More]
Score: 6.5
This Year and Warm Top 4 Examples: 2,384 Total Clicks Date Range: Feb 16 - Mar 16
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Female consumers gravitate toward peer-to-peer shopping networks
Implications - As women gain more purchasing power, brands have begun tapping into ways to make them feel heard and recognized. Even so, peer-to-peer networks remain an attractive option for women, who wish to feel empowered and autonomous in all of their shopping experiences. As a result, many emerging P2P shopping platforms have been specifically geared towards women, suggesting that, in order to compete, retailers must ensure positive, communal experiences not only for women, but amongst women. [More]
Score: 6.5
This Year and Warm Top 5 Examples: 10,327 Total Clicks Date Range: Aug 15 - Mar 16
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Personal style evolves to take feelings into account
Implications - Growing up in an age of social media has encouraged Millennials to be more expressive, both through their online branding and their personal style. This tendency, combined with a desire for authenticity, has created a consumer who embraces imperfection and vulnerability. Emotional expression ultimately serves as the latest, most coveted form of authenticity, and one that can be capitalized by brands across industries. [More]
Score: 7.8
This Year and Hot Top 6 Examples: 26,633 Total Clicks Date Range: Jan 16 - Apr 16
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Millennial consumers buck convention with hyper-casual garments
Implications - Fashion designers and brands are going beyond "athleisure" for an even more relaxed look. Loose, drapey pieces and silky, elasticized garments are the new frontier of loungewear, especially among the Millennial demographic, who, although are willing to sacrifice comfort for style, are even more interested in pushing the boundaries of traditional fashion. Uninterested in the conventions and "rules" of style, Millennial consumers place greater emphasis on authenticity. [More]
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Score: 7.5
This Year and Hot Top 4 Examples: 10,944 Total Clicks Date Range: Aug 15 - Mar 16
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Consumers search for apparel that reflects their beliefs
Implications - Millennials aren't just more likely to shop ethically; they're also more inclined to purchase garments that visibly champion their beliefs. In a digital age of personal branding, fashion exceeds mere aesthetics and propels towards empowerment. Brands that align themselves with consumer values through design will ultimately create meaningful relationships with younger, cause-driven consumers. [More]
Score: 6.1
This Year and Warm Top 6 Examples: 8,788 Total Clicks Date Range: Oct 15 - Mar 16
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Female fitness retail aims to offer a well-rounded experience
Implications - Entry into sports and fitness has historically been intimidating and unwelcoming towards women. As a result, many retailers are focusing exclusively on giving women a positive and accessible experience. By offering unique services, such as fittings, alterations and in-store workouts, these retailers position themselves as helpful experts dedicated to not only improving the shopping journey, but the overall fitness experience. Consumers ultimately respond well to brands that assist them in the pursuit of their goals. [More]
Score: 5.4
This Year and Mild Top 4 Examples: 2,591 Total Clicks Date Range: Jan 15 - Feb 16
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Consumers consider human rights an integral part of brand loyalty
Implications - The globalization of business, paired with the interconnected nature of the digital world, has lead consumers to consider companies stakeholders in human rights. In addition to sustainable production, consumers are now actively searching for brands that make civil liberties a mission or a goal. Though change might be slow, this progression indicates companies are evolving to better align their practices and beliefs. [More]