Consumer Insights

Emerging hip fashion opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 7
This Quarter and Warm Top 4 Examples: 1,790 Total Clicks Date Range: Feb 16 - Mar 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Female consumers gravitate toward peer-to-peer shopping networks
Implications - As women gain more purchasing power, brands have begun tapping into ways to make them feel heard and recognized. Even so, peer-to-peer networks remain an attractive option for women, who wish to feel empowered and autonomous in all of their shopping experiences. As a result, many emerging P2P shopping platforms have been specifically geared towards women, suggesting that, in order to compete, retailers must ensure positive, communal experiences not only for women, but amongst women. [More]
Score: 7.6
This Quarter and Warm Top 4 Examples: 8,719 Total Clicks Date Range: Aug 15 - Mar 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Personal style evolves to take feelings into account
Implications - Growing up in an age of social media has encouraged Millennials to be more expressive, both through their online branding and their personal style. This tendency, combined with a desire for authenticity, has created a consumer who embraces imperfection and vulnerability. Emotional expression ultimately serves as the latest, most coveted form of authenticity, and one that can be capitalized by brands across industries. [More]
Score: 8.8
This Quarter and V. Hot Top 4 Examples: 22,763 Total Clicks Date Range: Jan 16 - Mar 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Millennial consumers buck convention with hyper-casual garments
Implications - Fashion designers and brands are going beyond "athleisure" for an even more relaxed look. Loose, drapey pieces and silky, elasticized garments are the new frontier of loungewear, especially among the Millennial demographic, who, although are willing to sacrifice comfort for style, are even more interested in pushing the boundaries of traditional fashion. Uninterested in the conventions and "rules" of style, Millennial consumers place greater emphasis on authenticity. [More]
Score: 8
This Quarter and Hot Top 4 Examples: 8,598 Total Clicks Date Range: Aug 15 - Mar 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers search for apparel that reflects their beliefs
Implications - Millennials aren't just more likely to shop ethically; they're also more inclined to purchase garments that visibly champion their beliefs. In a digital age of personal branding, fashion exceeds mere aesthetics and propels towards empowerment. Brands that align themselves with consumer values through design will ultimately create meaningful relationships with younger, cause-driven consumers. [More]
Score: 5.9
This Quarter and Mild Top 4 Examples: 2,272 Total Clicks Date Range: Oct 15 - Mar 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Female fitness retail aims to offer a well-rounded experience
Implications - Entry into sports and fitness has historically been intimidating and unwelcoming towards women. As a result, many retailers are focusing exclusively on giving women a positive and accessible experience. By offering unique services, such as fittings, alterations and in-store workouts, these retailers position themselves as helpful experts dedicated to not only improving the shopping journey, but the overall fitness experience. Consumers ultimately respond well to brands that assist them in the pursuit of their goals. [More]
Score: 5.9
This Quarter and Mild Top 4 Examples: 2,461 Total Clicks Date Range: Jan 15 - Feb 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers consider human rights an integral part of brand loyalty
Implications - The globalization of business, paired with the interconnected nature of the digital world, has lead consumers to consider companies stakeholders in human rights. In addition to sustainable production, consumers are now actively searching for brands that make civil liberties a mission or a goal. Though change might be slow, this progression indicates companies are evolving to better align their practices and beliefs. [More]
Score: 8.4
This Quarter and V. Hot Top 4 Examples: 8,721 Total Clicks Date Range: Apr 15 - Feb 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers turn to the slow fashion movement for assurance
Implications - The backlash to fast fashion is growing, with a solid movement towards sustainable, reliable and ethical fashion picking up traction.These dedicated boutiques and retailers are offering consumers certainty and longevity when it comes to purchases, indicating that quality and peace-of-mind are consistently competing with convenience when it comes to consumption of the future. [More]
Trend Hunter Services
Score: 5.6
This Quarter and Mild Top 4 Examples: 1,268 Total Clicks Date Range: Feb 16 - Feb 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers turn to fitness garments that incorporate long-term wellness
Implications - As fitness culture becomes more extreme and competitive, consumers are looking for apparel that boosts comfort in addition to performance and style. This progression suggests not only that fitness apparel has become more of a long-term investment, but that the desire for products with built-in preventative features is continuing to grow as consumers become more proactive about their health. [More]
Score: 7
This Quarter and Warm Top 4 Examples: 6,236 Total Clicks Date Range: Dec 15 - Feb 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers turn to high-quality streetwear materials for added style
Implications - As consumers become more educated about the benefits of premium fabrics over synthetic blends, they begin to consistently invest in high-quality knits and luxury wools. Beyond their practical uses, these materials are also easily layered and lend themselves well to a sleek, urban aesthetic. This progression speaks to the continued growth of high-end streetwear, as well as signals a consumer preference for sophistication. [More]
Score: 5.5
This Quarter and Mild Top 4 Examples: 1,784 Total Clicks Date Range: Oct 15 - Feb 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Performance brands offer stylistic sock selections for discerning consumers
Implications - In an effort to premiumize their offerings, many performance brands are opting for a high-art, designer aesthetic. Often through creative collaborations and co-branding tactics, these offerings suggest that fitness culture has become a prominent form of personal branding that consumers wish to emphasize. Style is no longer predicated on taste alone, but encompasses a wide range of consumer interests. [More]