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Score: 7.5
This Quarter and Warm Top 4 Examples: 12,784 Total Clicks Date Range: Sep 12 - Sep 14
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A desire to instill intrigue has brands inciting controversy
Implications - As consumers become more open to more unique forms of self-expression, brands are referencing controversial subject matters and viewpoints to incite consumer discussion. Selling apparel pieces that feature religious figures or allude to violence, retailers are seeking to create media attention despite potential backlash, reflecting the use of bolder and unfiltered marketing techniques. [More]
Score: 8.1
This Quarter and V. Hot Top 4 Examples: 11,428 Total Clicks Date Range: Sep 13 - Sep 14
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Biodegradable fashion rises as the eco boom wavers on
Implications - The eco movement is expanding into unexpected markets like fashion to the delight of consumers. The rise of biodegradable clothing supports the fast fashion economy that's centered around disposability, and broadens the market appeal for consumers concerned with sustainable production practices. [More]
Score: 8.2
This Quarter and V. Hot Top 4 Examples: 12,451 Total Clicks Date Range: May 14 - Sep 14
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The demand for one-of-a-kind goods sparks an autonomous custom economy
Implications - Custom tailored products are coveted by consumers, which is being addressed by brands with online custom services. As consumers become increasingly dependent on eCommerce, the rise of customized goods ordered online satisfies the the lack of a physical shopping experience. [More]
Score: 8.3
This Quarter and Hot Top 4 Examples: 36,206 Total Clicks Date Range: Jan 14 - Aug 14
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Seeking a more unexpected style, consumers turn to lumber-made fashion
Implications - Fashion-conscious consumers are always looking for something to brag about, which has led them to choosing wood-made wearables. Requiring intense manufacturing to create, and referencing the past, the pieces satisfy a consumer demand to stand out from the fast fashion crowd. [More]
Score: 7.7
This Quarter and Warm Top 4 Examples: 14,674 Total Clicks Date Range: Jul 14 - Aug 14
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Consumers embrace and flaunt their edible indulgences through clothings
Implications - Foodie culture has allowed consumers to feel proud about their indulgences, which has lead to them donning edible-inspired fashion. As consumers embrace their vices, brands face more pressure than ever to elevate products to a cult-like status. [More]
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Score: 6.9
This Quarter and Mild Top 4 Examples: 19,232 Total Clicks Date Range: Sep 13 - Jul 14
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As consumers crave escape, brands answer with travel-focused depictions
Implications - Traveling for consumers has a certain level of intrigue and panache that make it highly coveted, which brands are using to their advantage with wanderlust-inspired marketing. The utilization of travel as a means of connecting with consumers speaks to them on the basis of daydreaming and adventure, which resonates with their preference for escapism. [More]
Score: 7.5
This Quarter and Warm Top 4 Examples: 29,032 Total Clicks Date Range: Aug 13 - Jul 14
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Fashion obsession is equated with madness as consumers covet high-end goods
Implications - The luxury goods market is expanding at an exponential rate on a global level, and this obsession is being equated by brands to fashion madness as editorials focus on asylums and sanitariums. This shift towards dark, edgier aesthetics relates to consumers through shock, treating goods as a guilty pleasure they must attain. [More]
Score: 7.7
This Year and Warm Top 4 Examples: 31,710 Total Clicks Date Range: Aug 13 - Jul 14
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Urban consumers become obsessed with the simplicity of farm life
Implications - The number of people living in urban locations is rising on a global scale, which has created a disconnect for many consumers who crave the simple life. Highlighting the aesthetic of farm life, fashion brands are appealing to consumers with a lifestyle far beyond what's considered to be glamorous. This adds a cultured element to a lifestyle that, though ideal for some, otherwise does not communicate the status consumers aspire to. [More]
Score: 7.9
This Year and Hot Top 4 Examples: 12,735 Total Clicks Date Range: Oct 13 - Jul 14
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The backpack gets an eco overhaul to satisfy fashion and lifestyle demands
Implications - The backpack is a status symbol of the student, but as adolescents long to appear more mature, the eco-friendly rucksack takes rise. Equating sustainability with cultural prowess, students are opting for packs made of recycled and sustainable materials to blend eco benefits with practicality. [More]
Score: 8.1
This Year and V. Hot Top 4 Examples: 34,601 Total Clicks Date Range: Apr 12 - Jul 14
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A growing emphasis on individuality sparks consumers to use pieces unexpectedly
Implications - Disregarding norms and customs, consumers are using everyday clothing in new and unconventional ways. Going beyond elements of design, individuals are choosing to wear items like sweaters and shirts in ways that don’t conform to the norm. This signifies a shift toward more atypical means of expression. [More]