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Score: 8.2
This Month and Hot Top 4 Examples: 12,491 Total Clicks Date Range: Jul 14 - Aug 14
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Consumers embrace and flaunt their edible indulgences through clothings
Implications - Foodie culture has allowed consumers to feel proud about their indulgences, which has lead to them donning edible-inspired fashion. As consumers embrace their vices, brands face more pressure than ever to elevate products to a cult-like status. [More]
Score: 7.2
This Month and Mild Top 4 Examples: 11,905 Total Clicks Date Range: Sep 13 - Jul 14
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As consumers crave escape, brands answer with travel-focused depictions
Implications - Traveling for consumers has a certain level of intrigue and panache that make it highly coveted, which brands are using to their advantage with wanderlust-inspired marketing. The utilization of travel as a means of connecting with consumers speaks to them on the basis of daydreaming and adventure, which resonates with their preference for escapism. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 25,595 Total Clicks Date Range: Aug 13 - Jul 14
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Fashion obsession is equated with madness as consumers covet high-end goods
Implications - The luxury goods market is expanding at an exponential rate on a global level, and this obsession is being equated by brands to fashion madness as editorials focus on asylums and sanitariums. This shift towards dark, edgier aesthetics relates to consumers through shock, treating goods as a guilty pleasure they must attain. [More]
Score: 8.1
This Quarter and Warm Top 4 Examples: 29,390 Total Clicks Date Range: Aug 13 - Jul 14
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Urban consumers become obsessed with the simplicity of farm life
Implications - The number of people living in urban locations is rising on a global scale, which has created a disconnect for many consumers who crave the simple life. Highlighting the aesthetic of farm life, fashion brands are appealing to consumers with a lifestyle far beyond what's considered to be glamorous. This adds a cultured element to a lifestyle that, though ideal for some, otherwise does not communicate the status consumers aspire to. [More]
Score: 8.2
This Quarter and Hot Top 4 Examples: 11,219 Total Clicks Date Range: Oct 13 - Jul 14
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The backpack gets an eco overhaul to satisfy fashion and lifestyle demands
Implications - The backpack is a status symbol of the student, but as adolescents long to appear more mature, the eco-friendly rucksack takes rise. Equating sustainability with cultural prowess, students are opting for packs made of recycled and sustainable materials to blend eco benefits with practicality. [More]
Trend Hunter Services
Score: 8.5
This Quarter and V. Hot Top 4 Examples: 29,225 Total Clicks Date Range: Apr 12 - Jul 14
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A growing emphasis on individuality sparks consumers to use pieces unexpectedly
Implications - Disregarding norms and customs, consumers are using everyday clothing in new and unconventional ways. Going beyond elements of design, individuals are choosing to wear items like sweaters and shirts in ways that don’t conform to the norm. This signifies a shift toward more atypical means of expression. [More]
Score: 8.2
This Year and Warm Top 4 Examples: 35,268 Total Clicks Date Range: Jul 13 - May 14
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Subcultures become passe as the outlandish turn to ordinary for expression
Implications - Subcultures are being embraced by the mainstream as a standard expression of style, but this antithetical acceptance is creating a void for the outlandish. As a new form of rebellion, the acceleration of normality into something exaggerated and over the top is seeing the ordinary being claimed as outrageous and subsequently critiquing the evolution of modern style. [More]
Score: 8.3
This Year and Warm Top 4 Examples: 59,457 Total Clicks Date Range: Jul 13 - May 14
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Getting in shape is rebranded as an in vogue lifestyle
Implications - For the modern consumer, strength communicates status more than adornment, which is being adopted by high fashion brands that are replacing lounging models for ones that work out. As pervasive social media users desire to look their best at all times, healthy living becomes a means to look good, and fitness becomes less niche than before. [More]
Score: 7.5
This Year and Warm Top 4 Examples: 17,559 Total Clicks Date Range: Sep 13 - May 14
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Active wear is given a formal makeover for self-propelled professionals
Implications - As consumer lifestyles evolve to demand more multitasking, the act of cycling is doing triple-duty to decrease ecological footprints, replace exercising and as an economical means of transport. Brands are upscaling cycling apparel to be suitable for activity and office life to cohesively marry the two for urban commuters. [More]
Score: 8.1
This Year and Hot Top 4 Examples: 20,408 Total Clicks Date Range: Jul 10 - Apr 14
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As the concept of luxury peaks, brands revert to the opposite
Implications - The ubiquity of luxury on a global scale is fueling a new-found apathy amid consumers that has them entertained with aspects of lowbrow culture. Comparable to aristocratic obsession with common folk, the movement appears to rebel against high fashion, but also speaks to the wealthy elite that crave originality and that are no longer drawn to images of opulent living. [More]