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Score: 7.7
This Month and Warm Top 4 Examples: 11,776 Total Clicks Date Range: May 14 - Jun 15
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Contemporary children's fashion takes on the classic appeal of it-crowd looks
Implications - Ultra chic adult-inspired styles are informing the children's fashion domain. These iconic, celebrity-inspired looks reflect the preemptive maturation of today's child who is hyper-aware of older lifestyles via early social media exposure. On a broader level, the emulation of these lifestyles is consistent with the viral spread of digital content. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 9,576 Total Clicks Date Range: Dec 13 - Jun 15
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Kids fashion brands develop products featuring a metropolitan aesthetic
Implications - Fashion labels with clothing and accessories for children are taking on an evident urban aesthetic. The spread of these youthful motifs touches on the rise of metropolitan lifestyles among city-dwelling families who prefer the look and feel of downtown-inspired goods and services on all fronts, as a way to communicate sophistication and status. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 11,516 Total Clicks Date Range: Sep 14 - Jun 15
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Fashion labels take on expressive digital features through emoticons
Implications - Fashion labels are embracing modern displays of emotion through apparel featuring emoticons. This follows up on brands using emojis to communicate with consumers who are replacing verbal expression with digital symbols. This signifies a preference for physical and emotional distance, especially among the younger demographic of digital natives for whom face-to-face interaction comes second to convenience and efficiency. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 5,862 Total Clicks Date Range: Jun 14 - Jun 15
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Consumers search for discreet ways to show their national pride
Implications - Consumers torn between flaunting their national pride and maintaining their personal brand are turning to clothing and accessories that minimally incorporate a patriotic aesthetic. This inconspicuous form of celebration is an alternative to the over-the-top visuals typically associated with patriotic holidays, and targeted towards fashion-savvy consumers. [More]
Score: 7
This Quarter and Hot Top 4 Examples: 3,434 Total Clicks Date Range: Jul 14 - May 15
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Mobile fashion platforms promote loyalty services and rewards
Implications - Fashion brands are replacing brick-and-mortar stores with digital platforms that attract tech savvy consumers in search of exclusive offers. Loyalty rewards programs and specialty points help companies attract and retain clients using new style-specific tools or platforms. These concepts are also in line with today's coupon culture and private retail deals that come with contemporary subscription plans. [More]
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Score: 7.3
This Quarter and Warm Top 4 Examples: 44,622 Total Clicks Date Range: May 13 - Apr 15
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Fashion brands add a sense of whimsy to their packaging
Implications - Challenging the common perception that the fashion industry takes itself too seriously, brands are opting for playful packaging intended to delight consumers. By choosing novelty over sophistication, fashion retailers are attracting a more youthful demographic; one that prioritizes experience over exclusivity. [More]
Score: 8.2
This Quarter and Hot Top 4 Examples: 16,019 Total Clicks Date Range: Apr 15 - Apr 15
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Consumers are choosing sustainability over luxury in terms of packaging
Implications - Fashion packaging has often centered around offering consumers a luxury experience. However, many retailers have been making the switch to eco-friendly packaging alternatives that are less about delighting consumers, and more about communicating a sense of ethics. This shift indicates that premium products are becoming less about a luxury aesthetic, and more about a powerful ethos. [More]
Score: 8.5
This Quarter and Hot Top 4 Examples: 116,223 Total Clicks Date Range: Dec 13 - Apr 15
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Consumers search for unique ways to feel good about their bodies
Implications - Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance. [More]
Score: 7
This Quarter and Warm Top 4 Examples: 9,077 Total Clicks Date Range: Apr 15 - Apr 15
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Plus-size fashion receives an overhaul spearheaded by consumers
Implications - Having long-since been shunned by the fashion industry, many plus-size consumers are taking matters into their own hands by creating garments, style blogs and online boutiques dedicated to the fuller-figured woman. These independent plus-size fashion ventures reveal that the industry is far from reaching body acceptance, and that plus-size consumers will go the extra mile to find the quality and variety they aren't seeing in mainstream fashion. [More]
Score: 7.4
This Year and Warm Top 4 Examples: 13,576 Total Clicks Date Range: Jun 14 - Mar 15
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Consumers search for ways to recover the past while remaining timeless
Implications - Consumers interested in reviving a look or fashion from the past are doing so with denim, a wardrobe staple that has gone through many reincarnations, but never out of style. Denim is a material that has proven its endurance, but it can be manipulated to reflect ephemeral trends and decade-specific looks. By opting for denim that boasts vintage silhouettes and textile and color treatments, consumers are demonstrating a dual desire for satisfying nostalgia while simultaneously staying current within the world of fashion. [More]