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Score: 7.3
Recent and Warm Top 4 Examples: 4,307 Total Clicks Date Range: Dec 15 - Feb 16
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Consumers turn to high-quality streetwear materials for added style
Implications - As consumers become more educated about the benefits of premium fabrics over synthetic blends, they begin to consistently invest in high-quality knits and luxury wools. Beyond their practical uses, these materials are also easily layered and lend themselves well to a sleek, urban aesthetic. This progression speaks to the continued growth of high-end streetwear, as well as signals a consumer preference for sophistication. [More]
Score: 5.9
Recent and Mild Top 4 Examples: 1,032 Total Clicks Date Range: Oct 15 - Feb 16
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Performance brands offer stylistic sock selections for discerning consumers
Implications - In an effort to premiumize their offerings, many performance brands are opting for a high-art, designer aesthetic. Often through creative collaborations and co-branding tactics, these offerings suggest that fitness culture has become a prominent form of personal branding that consumers wish to emphasize. Style is no longer predicated on taste alone, but encompasses a wide range of consumer interests. [More]
Score: 7.5
This Week and Mild Top 4 Examples: 3,758 Total Clicks Date Range: Feb 16 - Feb 16
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Fashion brands find unique ways to use the eco-friendly material
Implications - Many fashion brands are taking advantage of cardboard's status as an eco-friendly material by finding unique ways to use it in their packaging. Not only is cardboard immediately obvious for its eco properties; it's also malleable enough for creative packaging solutions. This shift illustrates that brands are able to leave their creative mark, even while continuing to be sustainable. [More]
Score: 7
This Month and Warm Top 4 Examples: 2,099 Total Clicks Date Range: Feb 16 - Feb 16
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Fashion brands elevate products with eco-conscious packaging
Implications - Although the modern consumer is evolving to be more eco-conscious, they continue to value aesthetics and branding. Fashion packaging -- even for items that are not traditionally packaged, such as socks or underwear -- elevates the product in the eyes of the consumer. Whether recyclable or reusable, these designs offer an upscale experience without compromising on morals. This progression ultimately points towards ethical consumption as a strong aspect of personal branding, rather than a detriment. [More]
Score: 5.4
This Month and Mild Top 4 Examples: 2,014 Total Clicks Date Range: Aug 15 - Jan 16
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Consumers turn to smart apparel for preventative measures
Implications - Smart fashion is continuing to grow in size and scope with hi-tech fabrics that display a wide range of possibilities. Beyond aesthetics, these intelligent textiles offer added value to consumers, especially in the realm of health and comfort. Such innovations indicate a growing brand responsibility to consumer wellness beyond the immediate use of the product. [More]
Score: 8.3
This Month and V. Hot Top 4 Examples: 6,889 Total Clicks Date Range: May 14 - Jan 16
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Chromatic fabrics enter the mainstream market
Implications - Heat reactive or chromatic fabrics are trickling down from the ranks of high fashion to enter mainstream consciousness as consumers continue to search for unique products to set them apart from the rest. Often offering an alternative to camouflage, apparel that sports a visual illusion appeals to the athletic, urban consumer who is after a strong, personalized aesthetic. Most importantly, it indicates the disruptive force of technology to influence even abstract concepts, such as style. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 2,302 Total Clicks Date Range: Feb 15 - Jan 16
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Fitness brands specialize their offerings to protect against the cold
Implications - Motivated by extreme fitness culture, more novice athletes and fitness-goers are braving the cold for the sake of exercise. As a result, they are seeking gear that is specially formatted for the cold without skimping on style. Performance apparel in this vein is not overlain with excessive features, but singularly combats a top-of-mind issue, appealing to the emerging athlete. This progression speaks to the importance of simplification and specialization in reaching new consumers. [More]
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Score: 6.8
This Month and Warm Top 4 Examples: 2,062 Total Clicks Date Range: Aug 15 - Jan 16
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Activewear brands swap synthetic fibers with natural alternatives
Implications - The desire for a holistic lifestyle is reflected in the fashion industry, with a move towards natural fibers. Optimal for reducing odor and sweat in performance apparel, these fibers also promote non-toxicity and sustainability. More importantly, bucking convention in favor of quality is a meaningful way for brands to showcase their commitment to consumer health. [More]
Score: 7.5
This Quarter and Hot Top 4 Examples: 3,232 Total Clicks Date Range: Oct 15 - Jan 16
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Performance wear expands to include precision-focused elements
Implications - No longer merely offering hi-tech performance features, activewear has matured to include corrective design. Heavily invested in ensuring things like balance, posture and proper form, the evolution of sportswear not only points towards a consumer commitment to athleticism, but a desire for long-term health solutions rather than a quick-fix. [More]
Score: 8.6
This Quarter and V. Hot Top 4 Examples: 17,136 Total Clicks Date Range: Feb 14 - Jan 16
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Designers invite consumers to experience fashion week in-store via VR
Implications - As social media has made global fashion weeks more accessible to the average consumer, designers are beginning to replicate the fashion show experience in-store through virtual reality technology. Whether to offer behind-the-scenes glimpses or to give VIP shoppers a front row view, such experiences enrich the in-store visit while also engaging consumers one-on-one through access to exclusive content. This progression is related to the need for immersive brand experiences that give consumers context on the product offering and speaks to the role of VR and AR technology as a means of entertainment-based marketing. [More]