Unlikely brands are collaborating with those in the outdoor/adventure space
Trend - Brands are collaborating with companies that specialize in outdoor clothing and gear in order to broaden their customer base. Everything from K-pop camping gear collaborations to home furnishing chains offering adventure-friendly products and decor can now be found in this space.
Insight - Outdoor adventuring has become more popular in North America as people still remain relatively restricted when it comes to travel-based leisure. More consumers are turning to recreational hobbies like hiking and camping as an alternative, and brands unrelated to this space are jumping in on the trend as a result.
Insight - Outdoor adventuring has become more popular in North America as people still remain relatively restricted when it comes to travel-based leisure. More consumers are turning to recreational hobbies like hiking and camping as an alternative, and brands unrelated to this space are jumping in on the trend as a result.
Workshop Question - What is an unlilkely brand that your business could collaborate with?
Trend Themes
1. Collaborations with Outdoor Clothing and Gear Companies - Brands are collaborating with companies that specialize in outdoor clothing and gear in order to broaden their customer base.
2. Rising Popularity of Outdoor Adventuring - Outdoor adventuring has become more popular in North America as people still remain relatively restricted when it comes to travel-based leisure.
3. Innovative Camping Gear and Decor - The trend of outdoor adventuring and collaborations with outdoor clothing and gear companies has created opportunities for unique and innovative camping gear and decor.
Industry Implications
1. Retail Industry - Retail industry professionals can look into creating collaborations with outdoor clothing and gear companies to expand their customer base and explore opportunities for innovative camping gear and decor.
2. Hospitality Industry - Hospitality industry professionals can offer immersive rewards to camping enthusiasts through innovative sweepstakes and promotions.
3. Alcohol Industry - The alcohol industry can explore opportunities to create flame-free solutions for campers and promote conservation of forests and other natural resources.
7 Featured, 62 Examples:
178,595 Total Clicks
Date Range:
Sep 20 — Aug 22
Trending:
Hot
Consumer Insight Topics:
