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Parisian Tower-Inspired Luxe Fashion

Balenciaga's City of Love Capsule Celebrates the Eiffel Tower

— December 5, 2019 — Luxury
Luxury fashion label Balenciaga introduces its new City of Love collection that celebrates the Parisian energy, specifically the Eiffel tower. The new range of goods honors its own heritage and the roots that the brand has in Paris, adorning a set of apparel designs with motifs that reference the Eiffel Tower.

The capsule highlights a selection of graphic tees, pullover hoodies, accessories, and jackets as well. The color palette is predominantly black with details informed with red, blue, yellow, and green. On the black shirt, there is a colorful motif at the front that reads "Paris" -- the "A" is replaced with an Eiffel Tower and the "i" replaces the dot with a heart.


Image Credit: Balenciaga
Trend Themes
1. Parisian-inspired Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials to create Parisian-inspired fashion pieces.
2. Heritage-inspired Collections - Disruptive innovation opportunity: Utilize advanced technology like augmented reality to bring heritage-inspired fashion collections to life.
3. Graphic Motifs in Fashion - Disruptive innovation opportunity: Integrate customizable digital displays into garments to offer personalized graphic motifs in fashion.
Industry Implications
1. Luxury Fashion - Disruptive innovation opportunity: Incorporate blockchain technology for increased transparency and traceability in the luxury fashion industry.
2. Apparel Design - Disruptive innovation opportunity: Introduce 3D printing technology for faster and more efficient apparel design prototyping.
3. Fashion Accessories - Disruptive innovation opportunity: Incorporate smart textiles and wearable technology into fashion accessories for enhanced functionality and connectivity.
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