Hyundai's Sustainable Fashion Collection Features Discarded Materials
Laura McQuarrie — October 15, 2020 — Autos
References: fastcompany
One of the newest sustainable fashion collections has been created by Hyundai, which helps to highlight the use of materials that don't often get recycled. The collection made with automotive waste helps to make the most of materials like seatbelt webbing, carpet fabric, airbags and foam, which form the main structure of the functional, luxurious and statement-making designs.
In collaboration with six fashion brands, Hyundai created a capsule collection that includes a corset made with airbag fabric, a tote bag, an airbag vest and a jumpsuit that uses leather scrap materials. These limited-edition pieces will be sold at Selfridges and all of the proceeds will be put towards the Institute of Positive Fashion and its mission to make the world of fashion more sustainable.
Image Credit: Hyundai
In collaboration with six fashion brands, Hyundai created a capsule collection that includes a corset made with airbag fabric, a tote bag, an airbag vest and a jumpsuit that uses leather scrap materials. These limited-edition pieces will be sold at Selfridges and all of the proceeds will be put towards the Institute of Positive Fashion and its mission to make the world of fashion more sustainable.
Image Credit: Hyundai
Trend Themes
1. Upcycling Materials - The use of discarded automotive materials in fashion highlights the trend of upcycling and reusing waste materials.
2. Sustainable Fashion - Hyundai's fashion collection showcases the growing trend of sustainable fashion, using materials that don't often get recycled.
3. Collaborative Design - The collaboration between Hyundai and fashion brands demonstrates the trend of cross-industry collaborations in creating innovative and unique designs.
Industry Implications
1. Automotive - The automotive industry can explore opportunities to repurpose and upcycle discarded materials for sustainable fashion and other industries.
2. Fashion - The fashion industry can adopt the trend of using discarded materials from other industries, like automotive, to create sustainable and unique designs.
3. Retail - The retail industry can take advantage of limited-edition collaborations between automotive and fashion brands to attract eco-conscious consumers and promote sustainable fashion.
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