The Jugen Design Initiative Utilizes a Vintage Aesthetic

By: Vasiliki Marapas - Published: Jun 23, 2014 • References: anagrama &
Health food brand 'Jugen,' is a company that specializes in all-natural, super food-infused juices intended to cleanse and detoxify. The company's healing powers are reflected in their design and branding; each of its products are bottled in ancient-looking herbal medicine containers.

The corresponding design for the store follows in the same old-timey, vintage vibe. The interior design is a hybrid between a minimalistic-looking bar and apothecary shop. Moreover, the store, which is flooded with natural light, features lush vegetation interspersed with lab equipment, flasks and a vast collection of books.

The space is ultimately open, warm and friendly, creating a welcoming environment for anyone who walks through the door. And thanks to the inventive, apothecary-style packaging, anyone who purchases a product gets to take a little piece of the store home with them! Stats for Invigorating Health Branding Trending: Older & Warm
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Concept: Jugen
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Segment: Neutral, 18-55+
Comparison Set: 26 similar articles, including: illustrative food branding, picturesque ice cream branding, and regally feminine jam jars.