Beacon Lifestyle

In-store beacons evolve to engage shoppers with premium content

Implications - As traditional retailers move to provide added value to the in-store experience, many are enhancing the content offered through beacon marketing platforms to include lifestyle-oriented media. Also a means of ensuring the creation of user-generated content that naturally serves as advertisement, such efforts demonstrate the consumer interest in highly curated, image-centered expression of everyday life. This progression showcases the intrinsic importance of social sharing to consumers as an extension of one's "personal brand."
SCORE: 6
Warm Top 4 Examples: 7,318 Total Clicks Feb 16 - Mar 16
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Consumer Insight Topics: LifestyleFoodSocial Media
Social Fast Food Geofilters - McSnaps Were Special Geofilters Accessible Only at McDonald's Stores
SCORE: 6.6
Warm 2,461 Clicks Pub: Mar 8, 16
Social Fast Food Geofilters
McSnaps Were Special Geofilters Accessible Only at McDonald's Stores
One of the first native paid advertisers on the Snapchat platform, McDonald’s rolled out location-based McSnaps geofilters at US locations as part of its 2015 summer marketing campaign, “... [More]
Fast Casual Snapchat Filters - An IHOP Snapchat Partnership Will See In-Restaurant Geofilters
SCORE: 6.4
Warm 3,121 Clicks Pub: Feb 29, 16
Fast Casual Snapchat Filters
An IHOP Snapchat Partnership Will See In-Restaurant Geofilters
A recently announced IHOP Snapchat partnership will see the launch of special in-restaurant geofilters within the location-based app. The innovative partnership will increase social interaction with... [More]
Lifestyle-Oriented Retail Beacons - The New Barney's Manhattan Store Offers Shoppers Holistic Advice
SCORE: 6.4
Warm 1,225 Clicks Pub: Mar 8, 16
Lifestyle-Oriented Retail Beacons
The New Barney's Manhattan Store Offers Shoppers Holistic Advice
The new Manhattan store location for Barney’s New York is turning heads for offering a beautiful shopping experience, but also a digital one to boot. The new beacon technology being rolled... [More]
Romantic Fry Campaigns - New York Fries Offers a New Snapchat Filter to Encourage Kissing the Food
SCORE: 4.5
Warm 511 Clicks Pub: Feb 11, 16
Romantic Fry Campaigns
New York Fries Offers a New Snapchat Filter to Encourage Kissing the Food
New York Fries has teamed up with social media service Snapchat to create a fry campaign that offers consumers a new filter designed exclusively for the Valentine’s Day season. The promotion... [More]
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