Consumers turn to digital solutions in the hospitality sector
Implications - The share economy has given rise to a consumer culture that operates on an as-needed basis, leading to the emergence of many digital, on-demand services. In the hospitality industry, this has meant a proliferation of digital concierges in place of human representatives. This progression not only reveals that the average consumer has become more trusting of big data to deliver insightful, personal recommendations, but also that they favor service through the medium of their own personal devices.
Workshop Question - How receptive is your organization to integrating artificial intelligence into your primary product line?
Trend Themes
1. Digital On-demand Concierge - Consumers are turning to digital, on-demand concierge services that use big data and personalized recommendations to create new hospitality experiences.
2. Membership Club Apps - Membership club apps are catering to urban Millennials, offering personalized event recommendations in real-time, and charging annual fees for exclusive access to these services.
3. Luxury Hotel Concierge Apps - Luxury hotels are creating mobile apps that let guests easily access and book events, dining options, and local hot spots directly from their smartphones, creating a more personalized experience.
Industry Implications
1. Hospitality - The hospitality industry is greatly impacted by consumers who trust big data and digital, on-demand concierge services to create a more personalized experience for travelers.
2. Travel - Travel platforms, rental sites, airlines, and hotels are using big data and personalized recommendations to offer a more tailored travel experience and streamline the booking process.
3. Mobile Technology - Mobile technology and smartphone apps have disrupted traditional hotel concierge services, creating a more convenient way for guests to access information about events, dining options, and local hot spots.
5 Featured, 39 Examples:
73,496 Total Clicks
Date Range:
Feb 16 — Jun 17
Trending:
Mild
Consumer Insight Topics:
