The North Face XPS & IBM Watson Provide a Retail Robot Shopping Assistant

By: Cadhla Gray - Dec 20, 2015
References: thenorthface & psfk
Gone are the days of sales representatives with The North Face's new robot shopping assistant that helps consumers choose their clothing based on an interactive conversation full of questions and answers. Innovating the world of e-retail, The North Face has collaborated with IBM Watson to create the XPS software that guides consumers through the online experience of shopping for outerwear.

With a cognitive robot that learns as users converse with it, the robot shopping assistant is able to choose between different coats and jackets based on the sports the user is interested in, the words they use to describe their style and their expressed opinions on suggestions offered. The unique cognitive technology will surely attract consumers with its interactive and entertaining format and innovate the way that other retail sites function in the future.