PRO Trends

Emerging hip hotels opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 6.3
This Quarter and Warm Top 4 Examples: 1,658 Total Clicks Date Range: Jun 15 - Jan 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers battle the paradox of choice with curated offerings
Implications - Travelers today often reject a pre-packaged experience based solely on the fact that it is "pre-packaged," and therefore lacking authenticity and flexibility. However, while consumers are after something more personal, they also recognize the paradox of choice. As a result, many brands are instead offering a highly curated experience with a select few avenues for customization. This approach allows consumers to exercise choice without being overwhelmed, and feel as though they are not only choosing the "best," but the even more enticing, "best for them." [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 5,616 Total Clicks Date Range: Jan 15 - Dec 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Hotel accommodations are updated with modern offerings
Implications - Hotels are modernizing their amenities to align with millennial interests, such as social media. Unafraid to alienate older audiences, this approach seeks to surprise and delight consumers with the offerings of forward-thinking products, services and brands, ultimately creating a vision of the future of hospitality and the way it can collaborate with other industries. [More]
Score: 8
This Quarter and Warm Top 4 Examples: 21,705 Total Clicks Date Range: Mar 15 - Dec 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers are enticed by larger, high-end dorm-style accommodations
Implications - Hybrid hostel-hotels that combine the affordability and sociability of dorm-style accommodation with the upleveled amenities of traditional hotels have emerged to satisfy the young urban professional traveler. This new interest in hybridized accommodations that provide the best of both worlds speaks to the interest in experiential travel, as well as travelers searching for face-to-face interaction in an increasingly online world. [More]
Score: 6.5
This Year and Warm Top 4 Examples: 5,870 Total Clicks Date Range: Oct 14 - Sep 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Hotels seek to please discerning consumers with high fashion amenities
Implications - In a progression that seems targeted at the well-heeled business traveler, innovative room service options that offer convenient fashionable solutions have begun to emerge. Faced with an ever-expanding hostel culture among travelers, hotel brands are tasked with tempting individuals back through luxurious amenities that speak to the discerning consumer's interest in exclusive, curated fashions and remaining culturally attuned. [More]
Score: 7.5
This Year and Hot Top 4 Examples: 12,485 Total Clicks Date Range: Apr 15 - Sep 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers plan travel around loosening state marijuana legislation
Implications - Moving away from merely the realm of medicinal use, cannabis-friendly services and accommodations embrace recreational marijuana use in regions where it has recently become legal. This can be seen as a natural response from the tourism industry seeking to accommodate the desires of the modern consumer that diverges from the cannabis wellness movement. [More]
Score: 5
This Year and Mild Top 4 Examples: 772 Total Clicks Date Range: May 15 - Aug 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Hotels adopt easier check-in systems for consumer allure
Implications - In an effort to compete with the peer-to-peer economy and the sharing of accommodations, hotels are trying to make the travel process as seamless as possible for guests. Noting that convenience is paramount when it comes to travel, hotels are now offering digital, mobile or biometric check-ins to increase efficiency. Not only easier, this system also speaks to a consumer desire for greater control and independence. [More]
Score: 6.2
This Year and Warm Top 4 Examples: 5,187 Total Clicks Date Range: Jul 14 - Aug 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers refuse to settle when it comes to travel accommodations
Implications - The sharing economy has had a profound effect on the way people travel. Straying from traditional hotels and direct booking services, consumers are now searching on a variety of different channels for very specific amenities, and specific time frames. Travelling no longer needs to follow a certain mandate, and alternative accommodations and booking solutions only prove that greater flexibility, along with customization, is the biggest asset for brands. [More]
Trend Hunter Services
Score: 6.6
This Year and Warm Top 4 Examples: 21,941 Total Clicks Date Range: Mar 14 - Jul 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Ultra boutique hotels emphasize their small scale through upleveled services
Implications - As overuse of the term "boutique" has made the moniker almost trivial in regards to accommodations, ultra-tiny luxury hotels are emphasizing the scale of their facilities through highly specific and customized amenities. These small-scale luxury accommodations often boast themed suites that offer truly one-of-a-kind experiences accessible to only one party at a time. [More]
Score: 5.2
This Year and Mild Top 4 Examples: 5,561 Total Clicks Date Range: Oct 14 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
A desire for experiential tourism sparks physically intensive excursions
Implications - Health-conscious consumers are constantly looking for ways to stay active even during downtime, which is being acknowledged with tourist destinations that boast adventure and exercise-focused attractions. This blending of health with experience draws consumers in with a dual purpose approach to tourism. [More]
Score: 6.2
This Year and Hot Top 4 Examples: 4,479 Total Clicks Date Range: Jul 13 - May 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers willingly trade in private services for communal experiences
Implications - As a desire for cost-conscious living rises, companies are adapting their services to provide consumers with economic alternatives through sharing. Offering consumers the chance to split taxi fares and reduce hotel rates, retailers are encouraging buyers to share typically private experiences with others. This not only helps to reduce overall costs, but serves to heighten typically solitary experiences with a social aspect. [More]