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Score: 8.3
Recent and Hot Top 4 Examples: 10,040 Total Clicks Date Range: Apr 15 - Sep 15
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Consumers plan travel around loosening state marijuana legislation
Implications - Moving away from merely the realm of medicinal use, cannabis-friendly services and accommodations embrace recreational marijuana use in regions where it has recently become legal. This can be seen as a natural response from the tourism industry seeking to accommodate the desires of the modern consumer that diverges from the cannabis wellness movement. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 510 Total Clicks Date Range: May 15 - Aug 15
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Hotels adopt easier check-in systems for consumer allure
Implications - In an effort to compete with the peer-to-peer economy and the sharing of accommodations, hotels are trying to make the travel process as seamless as possible for guests. Noting that convenience is paramount when it comes to travel, hotels are now offering digital, mobile or biometric check-ins to increase efficiency. Not only easier, this system also speaks to a consumer desire for greater control and independence. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 3,636 Total Clicks Date Range: Jul 14 - Aug 15
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Consumers refuse to settle when it comes to travel accommodations
Implications - The sharing economy has had a profound effect on the way people travel. Straying from traditional hotels and direct booking services, consumers are now searching on a variety of different channels for very specific amenities, and specific time frames. Travelling no longer needs to follow a certain mandate, and alternative accommodations and booking solutions only prove that greater flexibility, along with customization, is the biggest asset for brands. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 18,215 Total Clicks Date Range: Mar 14 - Jul 15
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Ultra boutique hotels emphasize their small scale through upleveled services
Implications - As overuse of the term "boutique" has made the moniker almost trivial in regards to accommodations, ultra-tiny luxury hotels are emphasizing the scale of their facilities through highly specific and customized amenities. These small-scale luxury accommodations often boast themed suites that offer truly one-of-a-kind experiences accessible to only one party at a time. [More]
Score: 3.8
This Year and Untested Top 4 Examples: 3,708 Total Clicks Date Range: May 14 - Feb 15
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A desire for experiential tourism sparks physically intensive excursions
Implications - Health-conscious consumers are constantly looking for ways to stay active even during downtime, which is being acknowledged with tourist destinations that boast adventure and exercise-focused attractions. This blending of health with experience draws consumers in with a dual purpose approach to tourism. [More]
Trend Hunter Services
Score: 6.8
This Year and Hot Top 4 Examples: 4,212 Total Clicks Date Range: Jul 13 - May 15
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Consumers willingly trade in private services for communal experiences
Implications - As a desire for cost-conscious living rises, companies are adapting their services to provide consumers with economic alternatives through sharing. Offering consumers the chance to split taxi fares and reduce hotel rates, retailers are encouraging buyers to share typically private experiences with others. This not only helps to reduce overall costs, but serves to heighten typically solitary experiences with a social aspect. [More]
Score: 3.9
This Year and Untested Top 4 Examples: 7,616 Total Clicks Date Range: Dec 13 - Oct 14
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Prioritizing adventure, travelers seek out destinations with extreme climates
Implications - Moving away from typically warm travel destinations, consumers are turning to more extreme climate conditions for experiential appeal. Seeking out places like Iceland that are known for unpredictable and chilly weather, travelers are willing to brave harsh conditions in exchange for more contrast from their everyday. [More]
Score: 7
This Year and V. Hot Top 4 Examples: 11,366 Total Clicks Date Range: Feb 13 - Oct 14
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Adding awareness to travel destinations, hotels adopt social good tactics
Implications - Seeking to connect with travelers on a more emotional level, hotels are adopting elements of social good for consumer appeal. Exposing guests to social issues and offering chances to volunteer and give back, these travel destinations appeal to not just the need for new experiences, but the need to feel good about oneself. [More]
Score: 3.2
This Year and Untested Top 4 Examples: 6,610 Total Clicks Date Range: Aug 14 - Oct 14
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Couples turn to secluded hotel destinations for a more intimate ceremony
Implications - Moving away from lavish, big-budget ceremonies, couples are turning to more secluded wedding destinations for intimate appeal. Prioritizing personal experiences over grandiose decor, couples are using remote hotels as a source for both celebration and tranquility, speaking to a desire for a more exclusive approach to weddings. [More]
Score: 7.3
This Year and Hot Top 4 Examples: 57,046 Total Clicks Date Range: Dec 13 - Oct 14
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Spas and hotels are given a prefab overhaul that's easily moved
Implications - The changing landscape of cities and towns is requiring architecture designs to be movable or easily added to, which is being adopted by spas and hotels. Utilizing prefabricated materials, the designs expand the perceived horizons for vacation locations to be readily changed to accommodate consumer and infrastructure needs. [More]