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Score: 5.2
This Week and Untested Top 4 Examples: 4,531 Total Clicks Date Range: Dec 13 - Oct 14
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Prioritizing adventure, travelers seek out destinations with extreme climates
Implications - Moving away from typically warm travel destinations, consumers are turning to more extreme climate conditions for experiential appeal. Seeking out places like Iceland that are known for unpredictable and chilly weather, travelers are willing to brave harsh conditions in exchange for more contrast from their everyday. [More]
Score: 8.4
This Week and V. Hot Top 4 Examples: 8,566 Total Clicks Date Range: Feb 13 - Oct 14
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Adding awareness to travel destinations, hotels adopt social good tactics
Implications - Seeking to connect with travelers on a more emotional level, hotels are adopting elements of social good for consumer appeal. Exposing guests to social issues and offering chances to volunteer and give back, these travel destinations appeal to not just the need for new experiences, but the need to feel good about oneself. [More]
Score: 4.5
This Month and Untested Top 4 Examples: 2,997 Total Clicks Date Range: Aug 14 - Oct 14
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Couples turn to secluded hotel destinations for a more intimate ceremony
Implications - Moving away from lavish, big-budget ceremonies, couples are turning to more secluded wedding destinations for intimate appeal. Prioritizing personal experiences over grandiose decor, couples are using remote hotels as a source for both celebration and tranquility, speaking to a desire for a more exclusive approach to weddings. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 12,827 Total Clicks Date Range: Nov 13 - Sep 14
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Hotels add a contemporary spin to vintage aesthetics to stand apart
Implications - Adding a sense of nostalgia, hotels are reviving retro aesthetics to maintain an element of familiarity. Breathing new life into vintage goods and outdated decor through contemporary touches, these hotels are allowing travelers to reminisce about styles of the past without having to sacrifice the ease of modern amenities. [More]
Score: 8.5
This Quarter and Hot Top 4 Examples: 61,294 Total Clicks Date Range: Jan 13 - Sep 14
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Creating a bold visual impression, hotels turn to abstract structural designs
Implications - Enhancing the travel experience with more visual stimulation, hotels are incorporating abstract architectural designs to create intrigue. Transforming traditional hotels into unique skyscrapers and artistic installations, these travel destinations provide stimulation both inside and out, reflecting a desire for experiences that strike all the senses. [More]
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Score: 7.1
This Quarter and Warm Top 4 Examples: 12,677 Total Clicks Date Range: Nov 13 - Aug 14
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As consumers look to optimize relaxation, the spa experience gets ultra-customized
Implications - North American consumers have packed schedules that are leading them to prioritize their time, which has led to the rise of spas that cater to niche tastes and preferences for relaxation. This expansion of the customization boom pushes brands to deliver hyper-specific experiences to satisfy niche tastes and preferences. [More]
Score: 6.7
This Year and Warm Top 4 Examples: 13,972 Total Clicks Date Range: Dec 13 - Jul 14
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Consumers are seeking out destinations for creative purposes
Implications - A growing entrepreneurial mindset has consumers seeking out destinations that offer inspiration rather than mere relaxation. Abstract decor and engaging imagery adds a thought-provoking element to ordinary travel, reflecting a need to boost creativity in both the professional and private sphere. [More]
Score: 5.8
This Year and Mild Top 4 Examples: 13,126 Total Clicks Date Range: Mar 13 - Jun 14
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Luxury brands team up with hotels to combine comfort with product engagement
Implications - Moving away from the traditional in-store experiences, brands are turning to unlikely partnerships to heighten consumer interaction with more excitement. Designers and luxury retailers are utilizing hotel chains to feature their products in a more subtle manner, allowing individuals to analyze, engage and interact with retail goods in a more relaxed and comforting setting. [More]
Score: 4.6
This Quarter and Untested Top 4 Examples: 5,999 Total Clicks Date Range: Jan 12 - Sep 14
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Hotels offer multipurpose interiors for consumer versatility
Implications - Battling daily schedules and responsibilities, consumers turn to more multifunctional sources of leisure to maximize enjoyment. Seeking adventurous experiences without sacrificing time and exertion, travelers are turning to dual-purpose hotel destinations that conveniently integrate enterprises like nightclubs and shopping venues right into the accommodation space itself. This speaks to a shift away from traditionally relaxing forms of travel toward more audacious, and personally engrossing forms of on-the-go enjoyment. [More]
Filed in: WorldHip Hotels
Score: 6.7
This Year and Warm Top 4 Examples: 22,914 Total Clicks Date Range: Mar 13 - May 14
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Hotels blend indoor and outdoor living to heighten travel experiences
Implications - While hotels provide a source of rest and relaxation, travelers tight on time are looking to more engaging travel destinations that offer more diverse user experiences. Offering the chance for consumers to immerse themselves in the surrounding environment, hotels are integrating outdoor settings and wildlife right into the accommodation itself, reflecting a shift towards more stationary, yet adventurously immersive travel options. [More]