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Score: 7.4
This Month and Warm Top 4 Examples: 11,973 Total Clicks Date Range: Nov 13 - Aug 14
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As consumers look to optimize relaxation, the spa experience gets ultra-customized
Implications - North American consumers have packed schedules that are leading them to prioritize their time, which has led to the rise of spas that cater to niche tastes and preferences for relaxation. This expansion of the customization boom pushes brands to deliver hyper-specific experiences to satisfy niche tastes and preferences. [More]
Score: 7
This Quarter and Warm Top 4 Examples: 12,444 Total Clicks Date Range: Dec 13 - Jul 14
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Consumers are seeking out destinations for creative purposes
Implications - A growing entrepreneurial mindset has consumers seeking out destinations that offer inspiration rather than mere relaxation. Abstract decor and engaging imagery adds a thought-provoking element to ordinary travel, reflecting a need to boost creativity in both the professional and private sphere. [More]
Score: 6.1
This Quarter and Mild Top 4 Examples: 12,120 Total Clicks Date Range: Mar 13 - Jun 14
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Luxury brands team up with hotels to combine comfort with product engagement
Implications - Moving away from the traditional in-store experiences, brands are turning to unlikely partnerships to heighten consumer interaction with more excitement. Designers and luxury retailers are utilizing hotel chains to feature their products in a more subtle manner, allowing individuals to analyze, engage and interact with retail goods in a more relaxed and comforting setting. [More]
Score: 4.7
This Quarter and Untested Top 3 Examples: 5,568 Total Clicks Date Range: Jan 12 - May 14
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Hotels offer multipurpose interiors for consumer versatility
Implications - Battling daily schedules and responsibilities, consumers turn to more multifunctional sources of leisure to maximize enjoyment. Seeking adventurous experiences without sacrificing time and exertion, travelers are turning to dual-purpose hotel destinations that conveniently integrate enterprises like nightclubs and shopping venues right into the accommodation space itself. This speaks to a shift away from traditionally relaxing forms of travel toward more audacious, and personally engrossing forms of on-the-go enjoyment. [More]
Filed in: WorldHip Hotels
Score: 7
This Year and Warm Top 4 Examples: 21,163 Total Clicks Date Range: Mar 13 - May 14
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Hotels blend indoor and outdoor living to heighten travel experiences
Implications - While hotels provide a source of rest and relaxation, travelers tight on time are looking to more engaging travel destinations that offer more diverse user experiences. Offering the chance for consumers to immerse themselves in the surrounding environment, hotels are integrating outdoor settings and wildlife right into the accommodation itself, reflecting a shift towards more stationary, yet adventurously immersive travel options. [More]
Trend Hunter Services
Score: 5.1
This Year and Mild Top 4 Examples: 4,599 Total Clicks Date Range: Aug 13 - May 14
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Hotels revamp seemingly unimportant features to heighten consumer experiences
Implications - As tourist destinations struggle to stay ahead of competitors, a desire for experiential allure prompts hotels to enhance nominal, everyday tasks with more sophisticated appeal. Transforming traditionally un-noteworthy features like transport services and concierge check-ins into more thrilling experiences, hotels are able to provide distinctive experiential activities through more minimal, yet equally engaging travel features. [More]
Score: 5.8
This Year and Warm Top 4 Examples: 8,383 Total Clicks Date Range: May 13 - May 14
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Travelers turn to thrill-seeking dining destinations for adventurous stimulation
Implications - As consumers continue to battle day-to-day complacency, a desire for excitement prompts travelers to turn to travel ventures that go beyond mere relaxation. Providing immersive dinning experiences that seek to emphasize the singularity of that destination, hotels and restaurants are turning to structurally abstract dining concepts to provoke travelers with an intimidating, yet visually enticing eating experience. Cavernous dining and sky-high eateries speak to a shift in tourism tactics toward experiences that challenge, rather than comfort consumer interaction. [More]
Score: 7.3
This Year and Hot Top 3 Examples: 10,888 Total Clicks Date Range: Feb 13 - May 14
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Hotels turn to immersive installations to lure in travelers
Implications - With travel offering the chance to explore the unknown, consumers are looking beyond mere practicality and comfort to make travel stays more thrilling. Going beyond mere functionality, hotels are incorporating interactive and immersive elements to combine artistic fascination with methods of sensory engagement. Hypnotic hotel installations reflect a move towards more thought-provoking, and aesthetically engaging methods of consumer engagement. [More]
Score: 6.8
This Year and Warm Top 4 Examples: 30,626 Total Clicks Date Range: May 12 - Feb 14
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Minimalist hotels cater to boomers who feel overwhelmed with day-to-day stresses
Implications - With aging consumers often feeling bombarded with daily responsibilities relating to work and family, efforts to make leisure time as uncomplicated as possible is becoming more common. Simplistic hotel accommodations provide travellers with a suitable place of rest without an overabundance of tech gadgets or visual displays, catering to boomers looking to combine their desire for new experiences with the need for stress-free living. [More]
Score: 7.6
This Year and Hot Top 4 Examples: 121,585 Total Clicks Date Range: Apr 12 - Feb 14
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Portable hotel options cater to boomers who enjoy travelling to diverse locations
Implications - With retirement often allowing hardworking individuals the chance to fulfill their desires to travel to places they've never been, boomers are looking to maximize their time as much as possible by looking to more diversified travel options. Portable hotel accommodations offer travelers a place to rest that can be easily moved from one place to another, combining mobile living quarters with the need to experience new destinations. [More]