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Trend Hunter Dashboards
Score: 7.4
This Quarter and Warm Top 4 Examples: 24,075 Total Clicks Date Range: May 12 - Feb 14
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Minimalist hotels cater to boomers who feel overwhelmed with day-to-day stresses
Implications - With aging consumers often feeling bombarded with daily responsibilities relating to work and family, efforts to make leisure time as uncomplicated as possible is becoming more common. Simplistic hotel accommodations provide travellers with a suitable place of rest without an overabundance of tech gadgets or visual displays, catering to boomers looking to combine their desire for new experiences with the need for stress-free living. [More]
Score: 8.2
This Quarter and Hot Top 4 Examples: 108,847 Total Clicks Date Range: Apr 12 - Feb 14
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Portable hotel options cater to boomers who enjoy travelling to diverse locations
Implications - With retirement often allowing hardworking individuals the chance to fulfill their desires to travel to places they've never been, boomers are looking to maximize their time as much as possible by looking to more diversified travel options. Portable hotel accommodations offer travelers a place to rest that can be easily moved from one place to another, combining mobile living quarters with the need to experience new destinations. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 54,451 Total Clicks Date Range: Jan 13 - Feb 14
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Zen ocean retreats cater to travellers looking to avoid distractions
Implications - In a world where technology and media often overshadows the simpler things in life, boomers are looking toward more peaceful vacation options that allow for a more relaxing overall experience. These secluded ocean retreats provide tranquil settings through structurally minimalist designs, allowing aging travelers to enjoy a more laid-back pace without sacrificing aesthetic quality. [More]
Score: 7.6
This Quarter and Warm Top 4 Examples: 28,816 Total Clicks Date Range: Jun 13 - Feb 14
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Catering to the elite even further, brands turn to ultra-secluded locales
Implications - While the notion of a hotel hidden from tourist hotspots is nothing new, brands are going to new extremes to ensure seclusion. Creating man-made islands or structures that blend into surroundings, the hotels satisfy connected yuppies' desire to detach during vacations while at the same time offering unexpected experiences that can then be bragged about post-trip on social media. [More]
Score: 6.5
This Quarter and Warm Top 4 Examples: 31,139 Total Clicks Date Range: Feb 13 - Feb 14
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Brands look to satisfy zen-oriented millennial travellers
Implications - The notion of travel for relaxation is commonplace, but is being pushed a step further with brands that are evolving to offer holistic healing amenities for young, Qi-focused consumers. Meditation, remote locations and yoga are all used as elements in creating an experience that satisfies a consumer shift away from ordinary hotel accommodations to one that's more in-line with their modern, spirit-oriented lifestyle. [More]
Trend Hunter Services
Score: 7.3
This Quarter and Warm Top 4 Examples: 8,328 Total Clicks Date Range: Feb 13 - Feb 14
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Hotels evolve to offer the opposite experience than what’s expected
Implications - As new heights for luxury begin to peak around the world, consumers are beginning to revert to craving an experience unlike any other, which is something that a variety of hotels are accommodating to with rooms designed for the opposite of relaxation. With a masochistic style of design, the suites offer a lifestyle as opposed to a relaxing stay and satisfy a desire for a rich, realistic experience by millennial travelers. This denotes a shift towards clientele that crave sensory stimulation and realistic experiences during vacations, as a lack of realism in life pushes them to want the explicit. [More]
Filed in: WorldHip Hotels
Score: 6.8
This Quarter and Warm Top 4 Examples: 10,848 Total Clicks Date Range: Jan 13 - Feb 14
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Modern metropolitan retreats cater to millennials who enjoy fast-paced city living
Implications - Catering to millennials who enjoy having easy access to technology and amenities, inner city retreats offer individuals the luxury of getting away without having to actually leave everything behind. Offering consumers who are reliant on digital devices and modern comforts a way to relax without having to go too far, these hip metropolitan retreats showcase a move toward more practical getaway options for busy day-to-day consumers. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 12,391 Total Clicks Date Range: Jun 13 - Feb 14
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Movie-themed hotels offer guests a more immersive travel experience
Implications - With millennials highly in tune with technology and media awareness, themed travel destinations are seeking to draw in that demographic by providing more immersive travel stays. Movie-themed hotels offer stimulating pop culture references that easily connect with consumers who can instantly identify viral media. These riveting destinations illustrate a move away from low-key travel stays toward more culturally relevant experiences. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 9,615 Total Clicks Date Range: Jul 12 - Feb 14
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Bizarre hotel destinations cater to more open-minded travellers
Implications - With Generation Y growing up in a world where advancements in technology create increasing demand for change and improvement, consumers are looking toward more out-of-the-ordinary experiences to satiate their need for stimulating material. Hotels that feature prison themes and paranormal references cater to millennial who are more open-minded, illustrating a growing acceptance of more radical notions in everyday situations. [More]
Score: 7.4
This Quarter and Hot Top 4 Examples: 16,717 Total Clicks Date Range: Feb 13 - Jan 14
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Hotels increase tech integration to broaden international market appeal
Implications - Satisfying consumer demand for on-the-go connectivity, hotel chains are incorporating enhanced technology including stronger WiFi networks and digital keys for seamless guest interaction. Of particular interest to the LGBT market segment and millennials, enhanced tech integration encourages interaction when travelling and negates the preconceived notion of 'disconnecting' when on vacation to satiate guest preference for consistent digital stimulation. [More]