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Score: 4.6
This Month and Untested Top 4 Examples: 2,918 Total Clicks Date Range: Aug 14 - Oct 14
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Couples turn to secluded hotel destinations for a more intimate ceremony
Implications - Moving away from lavish, big-budget ceremonies, couples are turning to more secluded wedding destinations for intimate appeal. Prioritizing personal experiences over grandiose decor, couples are using remote hotels as a source for both celebration and tranquility, speaking to a desire for a more exclusive approach to weddings. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 12,765 Total Clicks Date Range: Nov 13 - Sep 14
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Hotels add a contemporary spin to vintage aesthetics to stand apart
Implications - Adding a sense of nostalgia, hotels are reviving retro aesthetics to maintain an element of familiarity. Breathing new life into vintage goods and outdated decor through contemporary touches, these hotels are allowing travelers to reminisce about styles of the past without having to sacrifice the ease of modern amenities. [More]
Score: 8.5
This Quarter and Hot Top 4 Examples: 60,946 Total Clicks Date Range: Jan 13 - Sep 14
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Creating a bold visual impression, hotels turn to abstract structural designs
Implications - Enhancing the travel experience with more visual stimulation, hotels are incorporating abstract architectural designs to create intrigue. Transforming traditional hotels into unique skyscrapers and artistic installations, these travel destinations provide stimulation both inside and out, reflecting a desire for experiences that strike all the senses. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 12,545 Total Clicks Date Range: Nov 13 - Aug 14
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As consumers look to optimize relaxation, the spa experience gets ultra-customized
Implications - North American consumers have packed schedules that are leading them to prioritize their time, which has led to the rise of spas that cater to niche tastes and preferences for relaxation. This expansion of the customization boom pushes brands to deliver hyper-specific experiences to satisfy niche tastes and preferences. [More]
Score: 6.7
This Year and Warm Top 4 Examples: 13,971 Total Clicks Date Range: Dec 13 - Jul 14
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Consumers are seeking out destinations for creative purposes
Implications - A growing entrepreneurial mindset has consumers seeking out destinations that offer inspiration rather than mere relaxation. Abstract decor and engaging imagery adds a thought-provoking element to ordinary travel, reflecting a need to boost creativity in both the professional and private sphere. [More]
Trend Hunter Services
Score: 5.8
This Year and Mild Top 4 Examples: 13,067 Total Clicks Date Range: Mar 13 - Jun 14
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Luxury brands team up with hotels to combine comfort with product engagement
Implications - Moving away from the traditional in-store experiences, brands are turning to unlikely partnerships to heighten consumer interaction with more excitement. Designers and luxury retailers are utilizing hotel chains to feature their products in a more subtle manner, allowing individuals to analyze, engage and interact with retail goods in a more relaxed and comforting setting. [More]
Score: 4.7
This Month and Untested Top 4 Examples: 5,973 Total Clicks Date Range: Jan 12 - Sep 14
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Hotels offer multipurpose interiors for consumer versatility
Implications - Battling daily schedules and responsibilities, consumers turn to more multifunctional sources of leisure to maximize enjoyment. Seeking adventurous experiences without sacrificing time and exertion, travelers are turning to dual-purpose hotel destinations that conveniently integrate enterprises like nightclubs and shopping venues right into the accommodation space itself. This speaks to a shift away from traditionally relaxing forms of travel toward more audacious, and personally engrossing forms of on-the-go enjoyment. [More]
Filed in: WorldHip Hotels
Score: 6.8
This Year and Warm Top 4 Examples: 22,787 Total Clicks Date Range: Mar 13 - May 14
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Hotels blend indoor and outdoor living to heighten travel experiences
Implications - While hotels provide a source of rest and relaxation, travelers tight on time are looking to more engaging travel destinations that offer more diverse user experiences. Offering the chance for consumers to immerse themselves in the surrounding environment, hotels are integrating outdoor settings and wildlife right into the accommodation itself, reflecting a shift towards more stationary, yet adventurously immersive travel options. [More]
Score: 4.8
This Year and Mild Top 4 Examples: 4,900 Total Clicks Date Range: Aug 13 - May 14
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Hotels revamp seemingly unimportant features to heighten consumer experiences
Implications - As tourist destinations struggle to stay ahead of competitors, a desire for experiential allure prompts hotels to enhance nominal, everyday tasks with more sophisticated appeal. Transforming traditionally un-noteworthy features like transport services and concierge check-ins into more thrilling experiences, hotels are able to provide distinctive experiential activities through more minimal, yet equally engaging travel features. [More]
Score: 5.6
This Year and Warm Top 4 Examples: 9,276 Total Clicks Date Range: May 13 - May 14
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Travelers turn to thrill-seeking dining destinations for adventurous stimulation
Implications - As consumers continue to battle day-to-day complacency, a desire for excitement prompts travelers to turn to travel ventures that go beyond mere relaxation. Providing immersive dinning experiences that seek to emphasize the singularity of that destination, hotels and restaurants are turning to structurally abstract dining concepts to provoke travelers with an intimidating, yet visually enticing eating experience. Cavernous dining and sky-high eateries speak to a shift in tourism tactics toward experiences that challenge, rather than comfort consumer interaction. [More]