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Score: 8
This Month and Warm Top 6 Examples: 7,306 Total Clicks Date Range: Nov 15 - Nov 16
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Hospitality brands are enhancing word of mouth through social media
Implications - With many Millennial consumers viewing shareability as a main selling point when investing in experiences, forward-thinking hospitality brands are introducing amenities and features centered on such types of engagement, whether in the form of communal accommodations or social media-enabled stays. This progression demonstrates that with the service and hospitality industry facing ongoing disruption, more established brands are tasked with investing in the overall value of experiences offered in order to appeal to Millennials and other hard to reach demographics. [More]
Score: 7
This Year and Warm Top 6 Examples: 7,608 Total Clicks Date Range: Mar 15 - Aug 16
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Dual income earners splurge on once-in-a-lifetime unique experiences
Implications - Millennials are willing to splurge on something that will provide them with lasting memories. As a result, experiences that are adult-targeted, aiming for couples or friends who have some excess income and likely don't have to support a family, can be seen. This is the Millennials' conscious decision to forgo having children in favor of maintaining a carefree lifestyle in action; a decision that also enables more freedom in terms of spending habits. [More]
Score: 4.9
This Year and Mild Top 4 Examples: 2,261 Total Clicks Date Range: Jan 16 - May 16
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Hotel brands buck complex structure with youthful diffusion brands
Implications - As Millennial travel habits continue to redefine the industry, many established hotel chains are launching diffusion brands that offer simple, streamlined experiences at lower price points. A progression that was first felt in the fast food industry, this shift is related to the cost-consciousness of younger travelers, as well as the push for transparency from brands in the form of product and fare structures that are more easily understood. [More]
Score: 4.3
This Year and Mild Top 5 Examples: 2,551 Total Clicks Date Range: Jan 16 - Apr 16
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Hospitality brands streamline service with algorithm-based recommendations
Implications - As peer-to-peer services continue to democratize accommodation options for consumers, many established hospitality brands are emerging with digitized concierge services that deliver personalization without compromising efficiency. Enhancing the experience of both check-in and the stay overall, such data-informed systems suggest that a large opportunity exists for brands to provide added value through streamlined service in order to remain competitive with cost-efficient contemporary alternatives. [More]
Score: 4.5
This Year and Mild Top 4 Examples: 1,323 Total Clicks Date Range: Jan 15 - Apr 16
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Consumers explore immersive booking tools that provide transparency
Implications - As consumers push for transparency in all aspects of consumption, many are embracing interactive travel booking tools that take advantage of virtual reality and 360-degree video technology. Related to the transparent nature of sharing economy accommodation options, this progression demonstrates the need for brands to better illuminate the experience of such luxury offerings as a means of remaining competitive. [More]
Score: 6.1
This Year and Warm Top 6 Examples: 4,957 Total Clicks Date Range: Jul 15 - Aug 16
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Hotels are modernized with robotic service options
Implications - In order to appeal to younger travelers, many hotels are updating their accommodations with hi-tech offerings that increase guest autonomy. By integrating technology into the very fabric of the space, these hotels are able to stay competitive in the share economy, as well as leverage their existing staff to create more memorable experiences. By embracing technology as a tool of empowerment, brands can refocus the human aspect of service from functionality, to surprise and delight. [More]
Score: 4.9
This Year and Warm Top 4 Examples: 1,292 Total Clicks Date Range: Oct 15 - Mar 16
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Consumers turn to digital solutions in the hospitality sector
Implications - The share economy has given rise to a consumer culture that operates on an as-needed basis, leading to the emergence of many digital, on-demand services. In the hospitality industry, this has meant a proliferation of digital concierges in place of human representatives. This progression not only reveals that the average consumer has become more trusting of big data to deliver insightful, personal recommendations, but also that they favor service through the medium of their own personal devices. [More]
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Score: 4.2
This Year and Mild Top 4 Examples: 566 Total Clicks Date Range: Mar 16 - Mar 16
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Consumers favor self-service options in every aspect of travel
Implications - Understanding the growing consumer preference for doing things oneself, without human intervention, many travel companies and hospitality brands are offering full self-service options. Less about convenience, this progression speaks to the desire for travel to become an entirely self-directed experience, as well as the growing independence of consumers. [More]
Score: 5.9
This Year and Warm Top 4 Examples: 6,626 Total Clicks Date Range: Feb 15 - Feb 16
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Luxury hotels cultivate consumer affections with in-house pets
Implications - As luxury hotel brands attempt to woo back consumers in a time marked by the emergence of budget-friendly accommodations, they are beginning to incorporate on-site pets that inspire a feeling of home. Often boasting their own program of activities, such mascots serve as an ideal marketing tool for hotels looking to engage consumers on a personal, emotional level. This shift speaks to the need for luxury brands to go above and beyond to delight the consumer in order to compete with tempting cost-effective alternatives. [More]
Score: 5.4
This Year and Warm Top 6 Examples: 4,240 Total Clicks Date Range: Jun 15 - Apr 16
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Consumers battle the paradox of choice with curated offerings
Implications - Travelers today often reject a pre-packaged experience based solely on the fact that it is "pre-packaged," and therefore lacking authenticity and flexibility. However, while consumers are after something more personal, they also recognize the paradox of choice. As a result, many brands are instead offering a highly curated experience with a select few avenues for customization. This approach allows consumers to exercise choice without being overwhelmed, and feel as though they are not only choosing the "best," but the even more enticing, "best for them." [More]