AIME Studios Designs the Hoxton Shepherd's Bush Location
Amy Duong — February 20, 2023 — Art & Design
References: redirect.viglink & design-milk
The Hoxton in Shepherd's Bush is the latest London location to open and it is designed by AIME Studios. The boutique hotel has a retro inspiration and features 237 rooms along with a Thai-Americana restaurant dubbed 'Chet's.' It welcomes guests with a spacious lobby and a tranquil terrace for relaxing.
The color palette features earthy tones and then is decorated with vintage furniture, rounded out by a communal bar in the center. The interior design celebrates the local areas with nods to the local London Transport Museum Depot with the retro transport themes that can be seen in the form of iconic train carriage shapes, glass chandeliers and pendant lighting with metal accents, and custom rugs.
Image Credit: AIME Studios
The color palette features earthy tones and then is decorated with vintage furniture, rounded out by a communal bar in the center. The interior design celebrates the local areas with nods to the local London Transport Museum Depot with the retro transport themes that can be seen in the form of iconic train carriage shapes, glass chandeliers and pendant lighting with metal accents, and custom rugs.
Image Credit: AIME Studios
Trend Themes
1. Retro Design Hotels - There's a significant opportunity for businesses to create boutique hotels with retro designs and themed decor to capitalize on travelers' desires for authentic and unique experiences.
2. Locally-inspired Interiors - As travelers seek deeper connections with the places they visit, businesses have an opportunity to create locally-inspired interiors that celebrate the unique culture and history of the location.
3. Communal Spaces and Amenities - Hotels can further differentiate themselves from competitors by creating communal spaces and amenities that bring guests together and foster a sense of community during their stay.
Industry Implications
1. Hospitality Industry - There's a significant opportunity for the hospitality industry to create distinct and unique hotel experiences to meet travelers' desires for authenticity and a sense of community during their stay.
2. Interior Design Industry - The interior design industry can capitalize on the demand for retro-inspired designs and locally-themed decor by providing creative and innovative design solutions to hotels and other businesses looking to differentiate themselves.
3. Food Industry - Restaurants like 'Chet's' at The Hoxton Shepherd's Bush can take advantage of travelers' desire for unique and authentic dining experiences by incorporating local and cultural flavors into their menus.
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