Marriott Bonvoy Debuted the 'Where Can We Take You?' Commercial
Grace Mahas — June 25, 2021 — World
References: youtube & marketingdive
As the world gears up again for travel, Marriott Bonvoy recently debuted the new 'Where Can We Take You?' commercial. The ad reminds consumers that "Travel has the power to shape our world … and make us whole again," encouraging consumers to dive back into life after over a year "on pause."
"This campaign arrives at a pivot moment following a year of isolation and as a result, society has become more insular. With this in mind, we sought to diversify our efforts — particularly in the digital and social space — and leverage innovation more than ever to meet consumers where they are in their travel journey," Brian Povinelli, senior vice president of brand, loyalty and portfolio marketing at Marriott, said in a statement.
Image Credit: Marriott Bonvoy
"This campaign arrives at a pivot moment following a year of isolation and as a result, society has become more insular. With this in mind, we sought to diversify our efforts — particularly in the digital and social space — and leverage innovation more than ever to meet consumers where they are in their travel journey," Brian Povinelli, senior vice president of brand, loyalty and portfolio marketing at Marriott, said in a statement.
Image Credit: Marriott Bonvoy
Trend Themes
1. Adventurous Hotel Campaigns - Marriott Bonvoy's 'Where Can We Take You?' commercial inspires adventurous hotel campaigns.
2. Travel Renaissance - The world is gearing up for a travel renaissance that is being fueled by campaigns like Marriott Bonvoy's 'Where Can We Take You?'
3. Innovative Marketing in Hospitality - Hospitality brands are leveraging innovation more than ever to meet consumers in their travel journey, as seen in Marriott Bonvoy's 'Where Can We Take You?' campaign.
Industry Implications
1. Hospitality - The hospitality industry can leverage Marriott Bonvoy's innovative campaign to encourage travelers back to their properties after over a year 'on pause.'
2. Travel - The travel industry can benefit from the 'Where Can We Take You?' campaign and the growing interest and demand for adventure and exploration after a year of isolation.
3. Marketing and Advertising - Marriott Bonvoy's 'Where Can We Take You?' campaign is an example of innovative marketing and advertising in the travel and hospitality industry that can inspire other brands to connect with consumers in new and unique ways.
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