Red Ant Uses IBM Watson to Better Inform Retail Employees

By: Laura McQuarrie - Feb 19, 2016
References: redant & cio
The amazing way that IBM Watson processes big data has been used to create everything from unexpected gourmet menus and intuitive children's toys—and now, Red Ant is using this technology as the driving force behind its sales app.

The 'Sell Smart' app is used to train and inform employees on an individual shopper's buying preferences, demographics, purchasing habits, wish lists and more. In order to make it as easy as possible to access this overwhelming amount of information, employees can use a simple Q&A interface to get at the insights IBM Watson can reveal.

By better understanding consumers who venture into the store, employees armed with big data insights may be able to play a more direct role in boosting sales, customer satisfaction and brand loyalty with the help of the Sell Smart app.