IBM's Watson Engagement Advisor Enhances Retail Service Experiences

By: Meghan Young - Mar 18, 2015
References: ibm & psfk
The Watson Engagement Advisor is the latest iteration of IBM's impressive cognitive robot. Originally created as a participant on the Jeopardy game show, it has since been reinterpreted in a number of ways to enhance experiences across different industries. The Watson Engagement Advisor addresses retail. It essentially provides unparalleled customer support ensuring consumers encounter on the more positive service when dealing with issues.

So far, the Watson Engagement Advisor has been adopted by Welltok to create a wellness concierge, RedAnt to better its sales professionals and Wayblazer for better vacation booking. These services show how Watson has evolved from a product to a platform that can be used in a variety of situations. It will be interesting to see how the Watson Engagement Advisor continues to affect the retail space.