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Score: 6.9
This Week and Warm Top 4 Examples: 3,303 Total Clicks Date Range: May 16 - May 17
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Asian flavor trends turn conventional snacks into surprising experiences
Implications - Exploring non-traditional combinations and formulations, Asian snack brands are continuously coming out with flavors that dare to create unlikely matches. Taking simple snacking products and breathing new life into them through surprising spices and seasonings draws in curious consumers hungry for change. This experimental approach to flavor pushes the boundaries for emerging trends in snacking, establishing Asia as the top destination for the truly insatiable flavor-seeker desiring exposure to extraordinary taste experiences. [More]
Score: 6.7
This Week and Mild Top 5 Examples: 5,654 Total Clicks Date Range: Mar 16 - May 17
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Classic Asian desserts are reformatted to appeal to North American audiences
Implications - Continuously inspired by new formats, ingredients and textures, dessert brands are taking advantage of the evolving popularity of Asian-fusion cuisine by incorporating popular Asian influences into hyper-indulgent desserts. Balancing a love for delicious sweets with exciting flavor enhancements, the winning combination serves to excite both the flavor connoisseur as well as the social media maven. [More]
Score: 6.4
This Quarter and Warm Top 4 Examples: 3,117 Total Clicks Date Range: Sep 16 - Mar 17
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The travel industry is creating platforms that leverage combo offerings
Implications - Booking platforms allow for paired experiences rather than simply offering flight and hotel listings are satisfying the need for unique experiences as well as convenience by allowing consumers to book everything they want all together. With Millennials specifically having a greater interest in travel experiences than previous generations, the travel industry is adapting to cater directly to this growing interest. [More]
Filed in: WorldTravel
Score: 6.8
This Year and Warm Top 5 Examples: 5,354 Total Clicks Date Range: Jun 16 - Feb 17
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Statement pieces celebrate the normcore in stereotypical tourist attire
Implications - Fashion-forward consumers can be observed channeling nostalgia with post-ironic statement pieces inspired by the image of a stereotypical tourist from both streetwear and luxury brands. This unique shift highlights the all-encompassing nature of the normcore fashion movement in taking inspiration from seemingly overlooked references and the meaning of attached to such kinds of utilitarian dress. [More]
Score: 4.8
This Year and Mild Top 5 Examples: 1,686 Total Clicks Date Range: Jan 17 - Feb 17
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Extreme polar vacations appeal to values of the Millennial traveler
Implications - Brought on by both fears of impending climate change and the age of competitive travel via social sharing, high-intensity polar travel excursions to both the Arctic and Antarctica are emerging in a variety of forms. This progression speaks to the expectation of self-betterment through one-of-a-kind travel experiences that simultaneously offer adrenaline-driven activities that still emphasize a connection to nature. [More]
Score: 5.4
This Year and Mild Top 6 Examples: 6,621 Total Clicks Date Range: Mar 15 - Jan 17
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Family travel sees a child-centric shift towards educational tourism
Implications - One of the most culturally diverse and accepting demographics, Millennial parents seek to make cultural education more accessible for their children by immersing them in the languages, practices and histories of the places they visit. A shift away from trying to simply preoccupy children while traveling abroad, parents are looking to make family trips more immersive and instructive by getting youngsters involved in local cultures as much as possible. [More]
Score: 5.8
This Year and Warm Top 5 Examples: 2,080 Total Clicks Date Range: Mar 16 - Feb 17
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Skincare and beauty products get reformatted as effortlessly portable sticks
Implications - Taking inspiration from hectic lifestyle of the busy jet-setter, skincare brands are repackaging liquids and creams as solid stick formats for easy, mess-free portability. Streamlined and simple to use, stick-packaged toiletries grant on-the-go consumers a hassle-free solution with products that can now be kept handy at all times without the stress of spills and splatters. [More]
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Score: 4.8
This Year and Mild Top 6 Examples: 2,269 Total Clicks Date Range: Jul 15 - Jan 17
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Yuzu is embraced as a mainstay ingredient
Implications - Favored for its subtle citrus flavor that is less tart than its counterparts, yuzu has made its way onto menus across the world and can be seen incorporated into packaged products ranging from alcoholic beverages to artisan desserts. The new found popularity of the flavor highlights the progression of interest in Japanese cuisine beyond sushi and other mainstays. [More]
Score: 5.3
This Year and Warm Top 6 Examples: 4,582 Total Clicks Date Range: Apr 15 - Nov 16
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Airline brands turn to unconventional promos that emphasize value
Implications - As brands across industries move to focus on creating innovative promotional campaigns that captivate consumer attention amid an increasingly cluttered marketing climate, several airlines are launching features and campaigns that contribute to a brand's storytelling efforts while also drawing attention to new services designed with contemporary consumer values in mind. An efficient means of reinforcing brand values in a memorable and highly shareable way, this shift highlights the covert marketing tactics that are necessary when appealing to discerning consumers weary of being marketed to. [More]
Score: 5.6
This Year and Warm Top 5 Examples: 5,230 Total Clicks Date Range: Jul 15 - Nov 16
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Airports aim to alleviate a key pain point of travel
Implications - Both airlines and airports have cultivated ways to help their consumers relax or stay busy during layovers. The curation of the entire consumer experience show true understanding of a potential pain point within this industry. Additionally, this shows the redirection of an experience previously perceived as an inconvenience, now positioned as an occasion for relaxation and self care. [More]
Filed in: WorldTravel