PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
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Trend Hunter Dashboards
Score: 6.4
This Month and Warm Top 4 Examples: 2,958 Total Clicks Date Range: Jul 13 - Sep 14
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Innovations that help solo travelers target the rise of single consumers
Implications - As consumers focus more on themselves with regard to living and entertainment, the rise of solo travel is being supported by apps targeted at the independent traveler. This shift denotes a preference for lifestyle accommodation that extends well beyond typical everyday experiences. [More]
Score: 4.7
This Month and Untested Top 4 Examples: 3,170 Total Clicks Date Range: Apr 14 - Sep 14
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Subways and airports get an artistic overhaul to make travel more glamorous
Implications - As public transit and air travel become more prevalent means of transportation for the modern consumer, a shift towards glamorizing the experience is seeing artwork incorporated into airports and subway platforms. This artistic overhaul of the ordinary denotes consumer preference for everyday luxury and culture whilst on-the-go. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 7,010 Total Clicks Date Range: Feb 14 - Aug 14
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Products to aid the effects of travel accommodate an influx of global travelers
Implications - For many consumers, the act of traveling is more about necessity rather than for pleasure, which is being taken into account with products that are distinctly designed for the frequent traveler. As globalization continues to cause consumers to become accustomed to spending more time away from home, the international citizen will continue to gain momentum as an important demographic. [More]
Score: 7.2
This Quarter and Warm Top 4 Examples: 12,320 Total Clicks Date Range: Nov 13 - Aug 14
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As consumers look to optimize relaxation, the spa experience gets ultra-customized
Implications - North American consumers have packed schedules that are leading them to prioritize their time, which has led to the rise of spas that cater to niche tastes and preferences for relaxation. This expansion of the customization boom pushes brands to deliver hyper-specific experiences to satisfy niche tastes and preferences. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 35,923 Total Clicks Date Range: Dec 13 - Aug 14
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Consumers shift to prefer simplicity over opulence in retreats and day spas
Implications - While traditional spa retreats focus on providing luxury, the modern consumer is shifting to prefer simplicity for relaxation. A desire to disconnect from the everyday and focus on simple pleasures is seeing consumers opt for day spas and getaways that stray further from the beaten path than ever before. [More]
Trend Hunter Services
Score: 7
This Quarter and Mild Top 4 Examples: 17,153 Total Clicks Date Range: Sep 13 - Jul 14
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As consumers crave escape, brands answer with travel-focused depictions
Implications - Traveling for consumers has a certain level of intrigue and panache that make it highly coveted, which brands are using to their advantage with wanderlust-inspired marketing. The utilization of travel as a means of connecting with consumers speaks to them on the basis of daydreaming and adventure, which resonates with their preference for escapism. [More]
Score: 6.8
This Quarter and Warm Top 4 Examples: 13,637 Total Clicks Date Range: Dec 13 - Jul 14
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Consumers are seeking out destinations for creative purposes
Implications - A growing entrepreneurial mindset has consumers seeking out destinations that offer inspiration rather than mere relaxation. Abstract decor and engaging imagery adds a thought-provoking element to ordinary travel, reflecting a need to boost creativity in both the professional and private sphere. [More]
Score: 7.2
This Quarter and Warm Top 4 Examples: 36,129 Total Clicks Date Range: Sep 12 - Jul 14
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Consumers turn to DIY techniques to acquire cultural goods on a budget
Implications - Offering a cost-effective alternative to travel, consumers are turning to DIY goods to replicate cultural elements. Handcrafted Kimonos and tribal accessories allow consumers to experience foreign traditions without having to leave their homes, reflecting a desire for more cost-effective, yet personalized methods of exploration. [More]
Score: 4.9
This Quarter and Mild Top 4 Examples: 11,327 Total Clicks Date Range: Mar 13 - Jul 14
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Exhibits turn to elements of play and interaction to diversify audiences
Implications - Museums are seeking out a more youthful demographic by incorporating aspects of play and interaction into displays. Utilizing personalization and child-like imagery to turn installations into fun and informative destinations, these venues allow kids to engage with art and culture through participatory yet educational means. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 14,087 Total Clicks Date Range: Apr 14 - Jul 14
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Cartoons extend into retail and cafes to offer a sense of fun and familiarity
Implications - Seeking to draw in children and those seeking a nostalgic experience, cartoon-themed destinations add familiarity and playfulness to ordinary retail and dining spaces. By referencing classic characters, these spaces have an aesthetic that consumers can connect with, tying beloved icons with memorable experiences. [More]