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Score: 5.4
This Month and Mild Top 4 Examples: 788 Total Clicks Date Range: Jul 15 - Jan 16
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Consumers embrace unobtrusive devices for easy travel connectivity
Implications - As consumers weigh options for their next laptop or tablet purchase, many are investing in lightweight, ultra-portable devices that ensure easy transport and quick connectivity. Ideal for business travelers or those looking to lessen their carry-on load without compromising connectivity, such gadgets highlight a movement toward unobtrusive devices that emphasize form as well as function. This progression speaks to the desire to remain connected in a way that is subtle and inconspicuous. [More]
Score: 7.7
This Month and Hot Top 4 Examples: 3,342 Total Clicks Date Range: Jan 15 - Jan 16
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Portable WiFi devices optimize staying connected while mid-journey
Implications - As increasingly affordable fares democratize access to air travel, consumers are embracing devices that make connecting while on the move convenient and reliable. Seen as a one-time investment for frequent travelers, such gadgets streamline the process of finding the best connection and logging on. Traveling or not, this progression ultimately speaks to the desire to eliminate barriers to connectivity in all facets of life. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 2,461 Total Clicks Date Range: Feb 14 - Jan 16
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Connected in-flight apps suggest consumers expect WiFi access
Implications - A host of dedicated mobile applications designed specifically for use mid-flight suggest a consumer expectation for WiFi while in transit. Whether as a means of staying connected to those on the ground or for in-flight networking purposes, such applications speak to the desire for easily accessible, WiFi-enabled communication and entertainment. This progression can be seen as a representation of shifting consumer expectations informed by an interest in remaining connected at all times. [More]
Score: 6.3
This Month and Warm Top 4 Examples: 1,652 Total Clicks Date Range: Jun 15 - Jan 16
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Consumers battle the paradox of choice with curated offerings
Implications - Travelers today often reject a pre-packaged experience based solely on the fact that it is "pre-packaged," and therefore lacking authenticity and flexibility. However, while consumers are after something more personal, they also recognize the paradox of choice. As a result, many brands are instead offering a highly curated experience with a select few avenues for customization. This approach allows consumers to exercise choice without being overwhelmed, and feel as though they are not only choosing the "best," but the even more enticing, "best for them." [More]
Score: 5.1
This Month and Mild Top 4 Examples: 1,163 Total Clicks Date Range: Apr 15 - Jan 16
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Consumers turn to local travel aids for an authentic experience
Implications - Though the majority of consumers book travel online, they continue to value a certain expertise when it comes to vacation planning. The nature of the expertise has shifted from formal or corporate entities, such as travel agents and tourist excursions, to more localized travel aids. In today's Instagrammable age, travelers are wary of having the same experience as everyone else. The desire for authenticity can more accurately be described as a quest for personalization and the search for the unique. [More]
Score: 6.2
This Month and Warm Top 4 Examples: 2,705 Total Clicks Date Range: Feb 15 - Jan 16
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Travel booking is integrated with social media for easier usage
Implications - Arguably the most important aspect of travel in the digital age is the social sharing that follows it. Taking this knowledge to heart, many brands have integrated an element of social media in their booking procedures, whether that means organizing their website to model a social network or using existing platforms. Social media has become a digital language of its own and the brands that leverage it correctly not only make things easier, but also make them seem more essential. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 5,587 Total Clicks Date Range: Jan 15 - Dec 15
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Hotel accommodations are updated with modern offerings
Implications - Hotels are modernizing their amenities to align with millennial interests, such as social media. Unafraid to alienate older audiences, this approach seeks to surprise and delight consumers with the offerings of forward-thinking products, services and brands, ultimately creating a vision of the future of hospitality and the way it can collaborate with other industries. [More]
Trend Hunter Services
Score: 7.2
This Quarter and Warm Top 4 Examples: 6,823 Total Clicks Date Range: May 15 - Dec 15
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Airport services are held to mainland consumer standards
Implications - Increased access to affordable air travel has caused consumers to raise their standards when it comes to the products and services offered at airports. No longer an excuse to compromise diet or abandon preferences, airport restaurant, retail and entertainment services are now being designed to measure up to the expectation of their mainland equivalents. This shift speaks to the new accessibility of air travel and the need for contemporary terminals to offer experiences that mirror real-life, all the while making the travel process feel as natural and unobtrusive as possible. [More]
Score: 8
This Quarter and Warm Top 4 Examples: 21,705 Total Clicks Date Range: Mar 15 - Dec 15
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Consumers are enticed by larger, high-end dorm-style accommodations
Implications - Hybrid hostel-hotels that combine the affordability and sociability of dorm-style accommodation with the upleveled amenities of traditional hotels have emerged to satisfy the young urban professional traveler. This new interest in hybridized accommodations that provide the best of both worlds speaks to the interest in experiential travel, as well as travelers searching for face-to-face interaction in an increasingly online world. [More]
Score: 6.6
This Year and Warm Top 4 Examples: 4,167 Total Clicks Date Range: Jan 15 - Nov 15
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Services emerge to offer a safe travel experience for pets
Implications - As air travel becomes more accessible through increasingly affordable fares, organizations are expanding to offer premium services that emphasize the safety and comfort of their passengers' pets. Such innovative services speak to the modern brand's fixation on enhancing value to meet evolving consumer expectations, as well as the creation of a new sector of the travel market. [More]