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Score: 7.1
This Month and Warm Top 4 Examples: 5,941 Total Clicks Date Range: Mar 14 - Dec 14
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Connectivity extends to travel accessories to make excursions less burdensome
Implications - Seeking to minimize the hassles of traveling, consumers are turning to apps and devices that conveniently sync and manage travel experiences. Allowing consumers to check for possible flight hazards or track lost luggage, these innovations provide consumers with an added sense of security during what is often a stressful time. [More]
Filed in: TechWorldTravel
Score: 5.5
This Quarter and Mild Top 4 Examples: 6,019 Total Clicks Date Range: Oct 14 - Nov 14
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Craving escapism, consumers opt for adventure within their own country
Implications - While the glamorization of international travel rises, consumers -- particularly in the United States -- are looking to domestic options for adventure that are easier on the wallet. This shift towards maximizing local options speaks to a broader preference to break from routine while still maintaining a familiar connection. [More]
Score: 7.9
This Quarter and V. Hot Top 4 Examples: 24,682 Total Clicks Date Range: May 12 - Oct 14
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Promoting personal interests, entrepreneurs create businesses around leisure
Implications - Finding inspiration within personal interests and hobbies, young entrepreneurs are seeking to integrate elements often associated with leisure into their business ventures. Creating start-ups around travel and networking, these ventures are allowing individuals to convert traditionally recreational activities into monetary enterprises. [More]
Score: 5
This Quarter and Untested Top 4 Examples: 5,539 Total Clicks Date Range: Dec 13 - Oct 14
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Prioritizing adventure, travelers seek out destinations with extreme climates
Implications - Moving away from typically warm travel destinations, consumers are turning to more extreme climate conditions for experiential appeal. Seeking out places like Iceland that are known for unpredictable and chilly weather, travelers are willing to brave harsh conditions in exchange for more contrast from their everyday. [More]
Score: 6.2
This Quarter and Warm Top 4 Examples: 2,736 Total Clicks Date Range: Apr 14 - Oct 14
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Instead of actually taking a trip, consumers turn to virtual reality for escape
Implications - Consumers are busier than ever, which has left less time than ever for travel. The introduction of virtual reality travel experiences is providing consumers with the ability to get away without ever actually leaving. This shift supports the frugal consumer who's looking for cost-effective means of entertainment. [More]
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Score: 8.1
This Quarter and V. Hot Top 4 Examples: 10,027 Total Clicks Date Range: Feb 13 - Oct 14
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Adding awareness to travel destinations, hotels adopt social good tactics
Implications - Seeking to connect with travelers on a more emotional level, hotels are adopting elements of social good for consumer appeal. Exposing guests to social issues and offering chances to volunteer and give back, these travel destinations appeal to not just the need for new experiences, but the need to feel good about oneself. [More]
Score: 7
This Quarter and Hot Top 4 Examples: 4,441 Total Clicks Date Range: Jan 14 - Oct 14
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Crowdsourced and shared travel becomes a cost-effective means for exploration
Implications - The inherently social nature of travel is being supported by apps and programs that foster a crowdsourced, communal experience. Everything from accommodations to tours are being upgraded to reflect a growing preference for a peer-to-peer experience, which decreases cost and a need to rely on traditional means like travel agents. [More]
Score: 5.6
This Quarter and Mild Top 4 Examples: 4,516 Total Clicks Date Range: Oct 13 - Oct 14
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Heightening gaming experiences, consumers turn to high-tech tourism destinations
Implications - As gaming continues to grow in popularity, individuals are looking to more than just their consoles and mobile apps for entertainment. Consumers are turning to travel destinations like Japan to engage in more exclusive travel tailored to their specific interests. Using technology and personalized themes to create a user-friendly environment, this gaming tourism speaks to a shift toward more specialized forms of travel. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 5,705 Total Clicks Date Range: May 14 - Oct 14
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The peer-to-peer economy becomes supported by apps for travel or leisure
Implications - The influx of consumers living in urban spaces has supported the boom of peer-to-peer culture, which is being streamlined via apps. As everything from ride sharing to travel becomes an opportunity for sharing, the incorporation of apps into the equation further leverages consumer control for decentralized ownership. [More]
Score: 4.3
This Quarter and Untested Top 4 Examples: 4,897 Total Clicks Date Range: Aug 14 - Oct 14
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Couples turn to secluded hotel destinations for a more intimate ceremony
Implications - Moving away from lavish, big-budget ceremonies, couples are turning to more secluded wedding destinations for intimate appeal. Prioritizing personal experiences over grandiose decor, couples are using remote hotels as a source for both celebration and tranquility, speaking to a desire for a more exclusive approach to weddings. [More]