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Score: 8
This Week and Warm Top 4 Examples: 23,111 Total Clicks Date Range: Oct 14 - Mar 15
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OutrageousSeasonal Elements are Incorporated into Matrimonial Celebrations
Implications - Drifting away from the traditional spring wedding, couples are turning to more extreme nature conditions for matrimonial inspiration. Instead of relying on wedding staples such as florals and pastels, couples are willing to explore and experiment with different seasonal aesthetics, outrageous locations and natural phenomena. This shift suggests that consumers are willing to buck convention in favor of adventure, especially if it means creating a memorable experience. [More]
Score: 7.6
Recent and Warm Top 4 Examples: 4,242 Total Clicks Date Range: Jan 15 - Mar 15
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Couples looking to tie the knot opt for lighthearted indulgence
Implications - Whether it's niche themes, locations or services, contemporary nuptials are ascribing to laid-back indulgences that prioritize experience. The shift toward playful luxury suggests that consumers are willing to spend money on milestone events, as long as they're reflective of the celebrants' personalities, which in today's individualistic society are more comfortably unique than ever before. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 7,476 Total Clicks Date Range: Sep 14 - Feb 15
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Consumers seek more attainable forms of luxury in their dining experiences
Implications - While gourmet food options are becoming more accessible for at-home consumption, consumers still relish the opportunity to indulge outside the home. Brands that can offer accessibility along with a luxury experience and gourmet menu are a step ahead of the curve, catering to a consumer who wishes to instantly gratify their taste cravings in an environment that speaks to convenience and comfort. [More]
Score: 7.8
This Month and Warm Top 4 Examples: 9,716 Total Clicks Date Range: Jul 14 - Feb 15
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On-the-go consumers crave products that mimic the comforts of home
Implications - While the purpose of road trips tends to lean toward disconnecting and unwinding, traveling consumers can find it difficult to go without the comforts of home. Brands are meeting this demand with products that mimic the comforts of home through creative design. This satisfies a desire to travel frugally without the associated discomfort. [More]
Score: 4.8
This Month and Untested Top 4 Examples: 2,639 Total Clicks Date Range: May 14 - Feb 15
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A desire for experiential tourism sparks physically intensive excursions
Implications - Health-conscious consumers are constantly looking for ways to stay active even during downtime, which is being acknowledged with tourist destinations that boast adventure and exercise-focused attractions. This blending of health with experience draws consumers in with a dual purpose approach to tourism. [More]
Trend Hunter Services
Score: 5.8
This Month and Mild Top 4 Examples: 3,387 Total Clicks Date Range: Feb 14 - Feb 15
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Foodie culture and adventurism collide in travel for the risk-taking elite
Implications - Consumers with a literal taste for adventure are being targeted with tourist destinations that blend escapism with gourmet food experiences. This further extension of foodie culture creates an apparent connection between an adventurous palate and personality, and satisfies with experiences that entertain multiple senses at once. [More]
Score: 7.5
This Quarter and Warm Top 4 Examples: 8,263 Total Clicks Date Range: Jan 14 - Feb 15
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Augmented reality increases the entertainment value of the travel experience
Implications - Augmented reality adds a new dimension to the travel experience, which can often be tedious or frustrating. Whether it's elevating in-flight services or being implemented into tourist-aiding devices, augmented reality satisfies a consumer need for interactivity and immersive entertainment, even when they're away from home. [More]
Filed in: TechWorldTravel
Score: 6.5
This Quarter and Warm Top 4 Examples: 4,453 Total Clicks Date Range: Feb 13 - Jan 15
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Consumers willingly trade in private services for communal experiences
Implications - As a desire for cost-conscious living rises, companies are adapting their services to provide consumers with economic alternatives through sharing. Offering consumers the chance to split taxi fares and reduce hotel rates, retailers are encouraging buyers to share typically private experiences with others. This not only helps to reduce overall costs, but serves to heighten typically solitary experiences with a social aspect. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 6,645 Total Clicks Date Range: Mar 14 - Dec 14
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Connectivity extends to travel accessories to make excursions less burdensome
Implications - Seeking to minimize the hassles of traveling, consumers are turning to apps and devices that conveniently sync and manage travel experiences. Allowing consumers to check for possible flight hazards or track lost luggage, these innovations provide consumers with an added sense of security during what is often a stressful time. [More]
Filed in: TechWorldTravel
Score: 5.1
This Year and Mild Top 4 Examples: 6,449 Total Clicks Date Range: Oct 14 - Nov 14
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Craving escapism, consumers opt for adventure within their own country
Implications - While the glamorization of international travel rises, consumers -- particularly in the United States -- are looking to domestic options for adventure that are easier on the wallet. This shift towards maximizing local options speaks to a broader preference to break from routine while still maintaining a familiar connection. [More]