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Score: 6
This Year and Mild Top 6 Examples: 2,302 Total Clicks Date Range: Nov 15 - Jun 16
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Films get translated into entire worlds with movie-themed amusement parks
Implications - Big global films are being translated into big-budget theme parks, boasting recreations of fantastical worlds -- some resting solely on the shoulders of a single entertainment franchise such as The Avengers. These experiences also boast unique cinematic experience that leverage VR and other sensory additions like smell and touch. Particularly in China, since the government lifted theme park bans in 2013, there is a lot of opportunity there for theme park growth as well as in Dubai as both have burgeoning tourism industries. [More]
Score: 5.3
This Year and Mild Top 6 Examples: 2,093 Total Clicks Date Range: May 16 - May 16
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Women seek experiential adventure through female-only retreats and activities
Implications - Female-focused getaways appeal to women who want to embrace the warm summer months and create memorable experiences. This shift in summer retreats showcases a powerful statement for feminism and global sisterhood, which projects a forward-thinking attitude about female equality and independence that spans beyond leisure. [More]
Score: 4.4
This Year and Mild Top 6 Examples: 2,361 Total Clicks Date Range: Dec 15 - May 16
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Millennial parents join kids in hands-on DIY workshops
Implications - As parents look to provide children with enriched experiences that serve as catalysts for cognitive development, many are selecting workshops they themselves can participate in as an extension of both family bonding and of the interest in learning a new skill. This shift is related to the Millennial mandate of lifelong learning, as well as its convergence with the innate desire to escape from the responsibilities of adult life. [More]
Score: 5.1
This Year and Mild Top 4 Examples: 4,662 Total Clicks Date Range: Feb 15 - May 16
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Gifting apps offer more than material goods for experience-driven consumers
Implications - Going beyond gift cards and edible products, gifting apps are turning to more experiential offerings to make gifted experiences more memorable. Allowing consumers to surprise others with curated activities, hotel stays and even adventurous excursions, these apps showcase a shift away from material goods toward more engaging, social alternatives. [More]
Score: 4.5
This Year and Mild Top 4 Examples: 838 Total Clicks Date Range: Jan 16 - May 16
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Millennial parents opt for adult-worthy vacations with kid-friendly add-ons
Implications - In what can be seen as a response to the play-focused mandates of modern parenting, a decided number of Millennial parents are opting for adult-worthy vacations with kid-friendly add-ons. This progression suggests that even in a time marked by experimentation and freedom in regards to the scheduling of kids' time, many parents are looking to provide their children with clearly outlined activities in order to best encourage development. [More]
Score: 6.4
This Year and Warm Top 4 Examples: 5,486 Total Clicks Date Range: Jul 14 - May 16
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Millennials seek something in between voluntourism and frivolity
Implications - Millennials have a reputation for being the most charitably minded generation yet, which reflects in their vacation choices through things like voluntourism. However, as they begin to age and start families, the feasibility of volunteering begins to wane. As a result, organizations are offering more traditional vacations with a charitable aspect, allowing the Millennial to age without letting go of their old ideals. [More]
Score: 5.2
This Year and Mild Top 4 Examples: 2,063 Total Clicks Date Range: Jan 16 - May 16
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Hotel brands buck complex structure with youthful diffusion brands
Implications - As Millennial travel habits continue to redefine the industry, many established hotel chains are launching diffusion brands that offer simple, streamlined experiences at lower price points. A progression that was first felt in the fast food industry, this shift is related to the cost-consciousness of younger travelers, as well as the push for transparency from brands in the form of product and fare structures that are more easily understood. [More]
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Score: 6.4
This Year and Warm Top 5 Examples: 18,099 Total Clicks Date Range: Feb 15 - Apr 16
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Families turn to educational experiences for a more development-focused activity
Implications - Taking a step away from technology, families are turning to cultural activities and event spaces to immerse their kids in more educational experiences. Tailoring content and design to infants and children while showcasing themes around science, art and media, attractions and pop-ups are seeking to not only engage young people, but also expose them to more elevated subject matter from an earlier age. [More]
Score: 5.8
This Year and Mild Top 6 Examples: 7,878 Total Clicks Date Range: Oct 14 - Apr 16
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Consumers pursue health through strenuous adventure travel
Implications - In order to satisfy an interest in alternative fitness routines that challenge the mind and body, many consumers are opting for immersive adventure excursions that are both physically and mentally demanding. Also a natural reaction to the contemporary fixation on yoga and meditation as a means of achieving balance, this progression sees consumers embrace adrenaline-inducing holidays that serve as both modes of self-discovery and evidence of their skills. [More]
Score: 4.6
This Year and Mild Top 5 Examples: 1,808 Total Clicks Date Range: Jan 16 - Apr 16
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Hospitality brands streamline service with algorithm-based recommendations
Implications - As peer-to-peer services continue to democratize accommodation options for consumers, many established hospitality brands are emerging with digitized concierge services that deliver personalization without compromising efficiency. Enhancing the experience of both check-in and the stay overall, such data-informed systems suggest that a large opportunity exists for brands to provide added value through streamlined service in order to remain competitive with cost-efficient contemporary alternatives. [More]