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Score: 6.9
This Month and Warm Top 4 Examples: 6,731 Total Clicks Date Range: May 13 - Mar 14
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Travel-inspired labels provide a visual way for consumers to detach from reality
Implications - While vacations provide adequate ways to relax, finding the time or finances to make that happen is often challenging for the average working consumer. Seeking to attract those who desire to escape the hustle and bustle of everyday life, brands are turning to travel-inspired imagery to give consumers a sense of being somewhere other than where they are. Exotic labeling combines creative branding with the consumer need for accessible distractions, reflecting a need for marketing tactics that cater personal fulfillment. [More]
Score: 8.9
This Quarter and V. Hot Top 4 Examples: 22,134 Total Clicks Date Range: Jan 14 - Mar 14
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Animal tourism takes precedent amidst travelers with no time for pets
Implications - Tourists seeking adventure and interaction with wildlife would usually find such an experience in the outback or savannah, but a growing number of formalized, city-based attractions are changing up perceptions of animal tourism. Targeting younger tourists and families without the time or resources to have a pet at home, the attractions place an emphasis on convenience and novelty instead of formalized accommodations that boast lavish amenities or unique dining. [More]
Score: 5.9
This Quarter and Mild Top 4 Examples: 14,042 Total Clicks Date Range: May 12 - Mar 14
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Appealing to sentimental travelers, DIY maps make experiences longer lasting
Implications - While trips and excursions often feature thrilling and exciting moments, those memories often become fleeting recollections once the trip has concluded. Seeking to make experiences longer lasting, consumers are turning to DIY approaches to create customized features that act as reminders of where they've been. Wall maps and pinnable globes allow travelers to visually record all of their globetrotting adventures, reflecting a growing demand for keepsakes that make memories more enduring. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 7,628 Total Clicks Date Range: Aug 13 - Mar 14
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Brands appeal to social media-obsessed youth using personal mementos
Implications - Personalized gifts are not a new innovation, but the means by which they are created is, as consumers shift towards using social media to remember moments or vacations. Placing the responsibility in the hands of patrons, brands aren’t setting up photo booths for customized gifts, but rather allowing consumers to upload personal photos from smart devices to create something that’s hyper-personalized and hip. Augmenting the experience to be more in-line with the Instagram lifestyle, the innovations solve the problem of how to foster a brand-consumer relationship by putting an emphasis on social media-obsessed generations to get involved. [More]
Score: 6.2
This Quarter and Mild Top 4 Examples: 8,364 Total Clicks Date Range: Jun 13 - Mar 14
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Photography kits allow travellers to enhance memories through professional lenses
Implications - Since sentimental moments or whirlwind experiences during trips can be difficult to express through words, consumers are opting for more specialized and high-tech photographic devices as a method to make memories more visually expressive. Compact camera kits allow travelers to easily enhance their photographic captures with more professionally tailored devices, combining portable photo-taking kits with the demand for features that can properly reflect momentous life experiences. [More]
Trend Hunter Services
Score: 7.4
This Quarter and Warm Top 4 Examples: 26,561 Total Clicks Date Range: Feb 12 - Mar 14
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Regional jewelry caters to travelers who desire more meaningful souvenirs
Implications - While photographic captures are a convenient way to document experiences, relying on digital devices often makes memorable situations more fleeting and less emotionally engaging. As a method to make memories more momentous, consumers are turning to regionally influenced keepsakes such as handcrafted jewelry to create a sentimental connection to the places visited. This reflects the need for products that help create more ties between consumers and their experiences. [More]
Score: 6.8
This Quarter and Warm Top 4 Examples: 31,665 Total Clicks Date Range: Jun 13 - Feb 14
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Catering to travelers bored with manufactured experiences, brands head outdoors
Implications - Vacationing usually consists of relaxation and sightseeing, but modern attractions are pushing tourists outside the walls of museums and hotels to experience surrounding natural beauty in an effort to satisfy a desire for full sensory stimulation. Particularly applicable to Boomers that have a certain wanderlust for adventure, the incorporation of eco elements and arboreal design enhances the overall level of escapism for travelers that are looking beyond just novel pastimes like dining and spas to the memories or revelations that could be made in a more Qi-focused setting. [More]
Filed in: WorldTravelEco
Score: 9.2
This Quarter and V. Hot Top 4 Examples: 97,237 Total Clicks Date Range: Sep 13 - Feb 14
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The rise in eco-centric camping signifies a shift from predetermined travel
Implications - It's no secret that the green economy is gaining momentum at an accelerated rate, but the level of intensified eco-centric activities like waste-less camping is ramping up with older generations as a way to effectively adventure without affecting ecosystems. Familiar with camping as a nostalgic activity of years past, Boomers are adopting eco camping as a way to connect with memories while at the same time having an adventure unlike life with young children. [More]
Filed in: WorldTravelEco
Score: 7.4
This Quarter and Warm Top 4 Examples: 24,279 Total Clicks Date Range: Jan 13 - Feb 14
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High-tech travel pillows offer comforts of home to travellers feeling stressed
Implications - With travellers often juggling between tight schedules and new environmental settings, finding ways to make that hectic on-the-go lifestyle less stressful is key to creating an enjoyable experience. Travel pillows that play music or help induce sleep allow individuals to enjoy comforts of home without having to stay in one place, combining the need for new experiences with the allure of familiar homegrown tendencies. [More]
Score: 5.3
This Quarter and Mild Top 4 Examples: 20,530 Total Clicks Date Range: Mar 13 - Feb 14
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Child-centric travel solutions aid the familial travel industry boom
Implications - As Gen X and Y continue to have children later in life to facilitate a more stable financial situation, this increase in discretionary wealth is being translated to a familial travel industry boom. Responding in kind, brands are providing solutions to make air and car travel easier with infants to satisfy parental need for ease and convenience. This attention to the juvenile traveler augments the traditionally staunch travel industry to be more accepting of families while also affecting hotels and accommodations to focus less on the coveted DINK (double income no kids) demographic. [More]