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Score: 4.6
This Month and Untested Top 4 Examples: 2,922 Total Clicks Date Range: Aug 14 - Oct 14
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Couples turn to secluded hotel destinations for a more intimate ceremony
Implications - Moving away from lavish, big-budget ceremonies, couples are turning to more secluded wedding destinations for intimate appeal. Prioritizing personal experiences over grandiose decor, couples are using remote hotels as a source for both celebration and tranquility, speaking to a desire for a more exclusive approach to weddings. [More]
Score: 6.3
This Month and Warm Top 4 Examples: 4,271 Total Clicks Date Range: Jun 13 - Oct 14
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Couples opt for a more romantic approach with train tours
Implications - Travel companies are playing up the nostalgia of train travel in order to appeal to couples. Offering a more scenic and drawn out sightseeing option, this approach to getting around combines exciting excursions with an emotional tie-in. [More]
Score: 8.9
This Month and Hot Top 4 Examples: 39,169 Total Clicks Date Range: Feb 14 - Oct 14
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Consumer preference for modular design sparks mobile retreats
Implications - The ability for consumers to have their own rural retreat is being supported by prefab cabins and cottages. As the search for cost and time-effective solutions for vacationing becomes more prevalent, the rise of rural prefab structures is making the concept of second home ownership more feasible for consumers. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 7,453 Total Clicks Date Range: Sep 13 - Oct 14
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Couples opt for travel experiences that mimic ordinary life
Implications - Mimicking the experiences of home, travel destinations are enticing couples with accommodations that are rustic, simplistic and surprisingly ordinary. This shift towards normalcy in travel denotes a preference for familiar, comfortable experiences that are approachable and easy to enjoy. [More]
Score: 6.2
This Quarter and Warm Top 4 Examples: 3,226 Total Clicks Date Range: Jul 13 - Sep 14
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Innovations that help solo travelers target the rise of single consumers
Implications - As consumers focus more on themselves with regard to living and entertainment, the rise of solo travel is being supported by apps targeted at the independent traveler. This shift denotes a preference for lifestyle accommodation that extends well beyond typical everyday experiences. [More]
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Score: 4.6
This Quarter and Untested Top 4 Examples: 3,504 Total Clicks Date Range: Apr 14 - Sep 14
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Subways and airports get an artistic overhaul to make travel more glamorous
Implications - As public transit and air travel become more prevalent means of transportation for the modern consumer, a shift towards glamorizing the experience is seeing artwork incorporated into airports and subway platforms. This artistic overhaul of the ordinary denotes consumer preference for everyday luxury and culture whilst on-the-go. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 7,064 Total Clicks Date Range: Feb 14 - Aug 14
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Products to aid the effects of travel accommodate an influx of global travelers
Implications - For many consumers, the act of traveling is more about necessity rather than for pleasure, which is being taken into account with products that are distinctly designed for the frequent traveler. As globalization continues to cause consumers to become accustomed to spending more time away from home, the international citizen will continue to gain momentum as an important demographic. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 12,548 Total Clicks Date Range: Nov 13 - Aug 14
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As consumers look to optimize relaxation, the spa experience gets ultra-customized
Implications - North American consumers have packed schedules that are leading them to prioritize their time, which has led to the rise of spas that cater to niche tastes and preferences for relaxation. This expansion of the customization boom pushes brands to deliver hyper-specific experiences to satisfy niche tastes and preferences. [More]
Score: 6.8
This Quarter and Warm Top 4 Examples: 36,625 Total Clicks Date Range: Dec 13 - Aug 14
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Consumers shift to prefer simplicity over opulence in retreats and day spas
Implications - While traditional spa retreats focus on providing luxury, the modern consumer is shifting to prefer simplicity for relaxation. A desire to disconnect from the everyday and focus on simple pleasures is seeing consumers opt for day spas and getaways that stray further from the beaten path than ever before. [More]
Score: 6.9
This Quarter and Mild Top 4 Examples: 19,263 Total Clicks Date Range: Sep 13 - Jul 14
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As consumers crave escape, brands answer with travel-focused depictions
Implications - Traveling for consumers has a certain level of intrigue and panache that make it highly coveted, which brands are using to their advantage with wanderlust-inspired marketing. The utilization of travel as a means of connecting with consumers speaks to them on the basis of daydreaming and adventure, which resonates with their preference for escapism. [More]