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Score: 6.7
This Month and Warm Top 4 Examples: 4,723 Total Clicks Date Range: Feb 14 - Aug 15
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Airport lounges are updated to facilitate social exchange
Implications - Business travel has become so much more than clocking in hours overseas. As workers begin to realize the opportunities of travel, they're more willing, and even more enthusiastic, to partake. In addition to making the travel experience more hospitable, airlines and airports are now providing spaces for working, networking and social interaction to appeal to a new class of traveler. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 497 Total Clicks Date Range: May 15 - Aug 15
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Hotels adopt easier check-in systems for consumer allure
Implications - In an effort to compete with the peer-to-peer economy and the sharing of accommodations, hotels are trying to make the travel process as seamless as possible for guests. Noting that convenience is paramount when it comes to travel, hotels are now offering digital, mobile or biometric check-ins to increase efficiency. Not only easier, this system also speaks to a consumer desire for greater control and independence. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 3,617 Total Clicks Date Range: Jul 14 - Aug 15
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Consumers refuse to settle when it comes to travel accommodations
Implications - The sharing economy has had a profound effect on the way people travel. Straying from traditional hotels and direct booking services, consumers are now searching on a variety of different channels for very specific amenities, and specific time frames. Travelling no longer needs to follow a certain mandate, and alternative accommodations and booking solutions only prove that greater flexibility, along with customization, is the biggest asset for brands. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 6,086 Total Clicks Date Range: Jun 14 - Aug 15
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Upleveled airport services blur the line between business and leisure
Implications - With upleveled services that encourage working travelers to head to the airport a few hours early, the line between business and leisure continues to blur. In implementing indulgent airport services that span retail, hospitality and the health and well-being industries, service providers are seeking to redefine the terminal experience from one of a passive period of waiting to a rejuvenating and memorable stay. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 18,184 Total Clicks Date Range: Mar 14 - Jul 15
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Ultra boutique hotels emphasize their small scale through upleveled services
Implications - As overuse of the term "boutique" has made the moniker almost trivial in regards to accommodations, ultra-tiny luxury hotels are emphasizing the scale of their facilities through highly specific and customized amenities. These small-scale luxury accommodations often boast themed suites that offer truly one-of-a-kind experiences accessible to only one party at a time. [More]
Trend Hunter Services
Score: 5.1
This Quarter and Mild Top 4 Examples: 1,726 Total Clicks Date Range: Nov 14 - Jun 15
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Airlines create an enjoyable traveler experience by revamping required tasks
Implications - Looking to breathe life into the mundane routines of air travel, airlines are adding an entertaining twist to activities like safety procedures. This change not only serves to create a more positive experience for customers, but also allows these brands to develop a more approachable feel. [More]
Filed in: WorldTravel
Score: 7.4
This Quarter and Hot Top 4 Examples: 6,601 Total Clicks Date Range: Apr 14 - Jun 15
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Airlines integrate custom features to heighten passenger experiences
Implications - Recognizing the need to cater consumers in a more targeted way, airline services are turning to in-flight customization tactics for individual allure. Allowing passengers to creatively adjust everything from the temperature to their seating arrangements, this shift in service helps add an experiential quality to travel. Such enhancements reflect a shift toward more flexibility when it comes to customer service, particularly during travel. [More]
Filed in: TechWorldTravel
Score: 5.7
This Quarter and Mild Top 4 Examples: 1,702 Total Clicks Date Range: Mar 15 - Jun 15
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Travel companies develop alternative payment methods for frugal consumers
Implications - Seeking to appease sightseers on a budget, companies in the travel industry are developing alternative payment concepts that allow people to pay with personal skills and contributions. This is in step with consumer demands for discounts and exclusive offers. [More]
Filed in: WorldTravel
Score: 6
This Year and Warm Top 4 Examples: 4,391 Total Clicks Date Range: Feb 14 - May 15
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Consumers use iBeacon to more thoroughly experience travel destinations
Implications - iBeacon has many navigational capabilities, but that's not the only way the location-based technology has revolutionized the travel industry. Consumers are now using Beacon to enhance the experience of visiting new locations, revealing an underlying desire to interact with cultural attractions in a hands-on way. [More]
Filed in: TechWorldTravel
Score: 7.7
This Year and Hot Top 4 Examples: 37,998 Total Clicks Date Range: Nov 13 - May 15
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Making traveling easier, consumers turn to easy-fold carriers
Implications - Seeking to avoid over-sized bags and bulky carriers, travelers are turning to alternative luggage solutions that can fold and collapse into smaller shapes. Travel bags that can be easily tucked and stored in tight spaces reflect a growing consumer need for products that are more accommodating and space-conscious, especially for on-the-go use. [More]