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Score: 6.9
This Month and Warm Top 5 Examples: 2,629 Total Clicks Date Range: May 16 - Mar 17
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The travel industry is creating platforms that leverage combo offerings
Implications - Booking platforms allow for paired experiences rather than simply offering flight and hotel listings are satisfying the need for unique experiences as well as convenience by allowing consumers to book everything they want all together. With Millennials specifically having a greater interest in travel experiences than previous generations, the travel industry is adapting to cater directly to this growing interest. [More]
Filed in: WorldTravel
Score: 7
This Quarter and Warm Top 5 Examples: 4,889 Total Clicks Date Range: Jun 16 - Feb 17
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Statement pieces celebrate the normcore in stereotypical tourist attire
Implications - Fashion-forward consumers can be observed channeling nostalgia with post-ironic statement pieces inspired by the image of a stereotypical tourist from both streetwear and luxury brands. This unique shift highlights the all-encompassing nature of the normcore fashion movement in taking inspiration from seemingly overlooked references and the meaning of attached to such kinds of utilitarian dress. [More]
Score: 5.2
This Quarter and Mild Top 5 Examples: 1,612 Total Clicks Date Range: Jan 17 - Feb 17
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Extreme polar vacations appeal to values of the Millennial traveler
Implications - Brought on by both fears of impending climate change and the age of competitive travel via social sharing, high-intensity polar travel excursions to both the Arctic and Antarctica are emerging in a variety of forms. This progression speaks to the expectation of self-betterment through one-of-a-kind travel experiences that simultaneously offer adrenaline-driven activities that still emphasize a connection to nature. [More]
Score: 5.7
This Quarter and Mild Top 4 Examples: 5,060 Total Clicks Date Range: Mar 15 - Jan 17
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Family travel sees a child-centric shift towards educational tourism
Implications - One of the most culturally diverse and accepting demographics, Millennial parents seek to make cultural education more accessible for their children by immersing them in the languages, practices and histories of the places they visit. A shift away from trying to simply preoccupy children while traveling abroad, parents are looking to make family trips more immersive and instructive by getting youngsters involved in local cultures as much as possible. [More]
Score: 6.3
This Quarter and Warm Top 5 Examples: 1,892 Total Clicks Date Range: Mar 16 - Feb 17
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Skincare and beauty products get reformatted as effortlessly portable sticks
Implications - Taking inspiration from hectic lifestyle of the busy jet-setter, skincare brands are repackaging liquids and creams as solid stick formats for easy, mess-free portability. Streamlined and simple to use, stick-packaged toiletries grant on-the-go consumers a hassle-free solution with products that can now be kept handy at all times without the stress of spills and splatters. [More]
Score: 5.6
This Year and Warm Top 6 Examples: 4,347 Total Clicks Date Range: Apr 15 - Nov 16
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Airline brands turn to unconventional promos that emphasize value
Implications - As brands across industries move to focus on creating innovative promotional campaigns that captivate consumer attention amid an increasingly cluttered marketing climate, several airlines are launching features and campaigns that contribute to a brand's storytelling efforts while also drawing attention to new services designed with contemporary consumer values in mind. An efficient means of reinforcing brand values in a memorable and highly shareable way, this shift highlights the covert marketing tactics that are necessary when appealing to discerning consumers weary of being marketed to. [More]
Score: 5.9
This Year and Warm Top 5 Examples: 5,022 Total Clicks Date Range: Jul 15 - Nov 16
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Airports aim to alleviate a key pain point of travel
Implications - Both airlines and airports have cultivated ways to help their consumers relax or stay busy during layovers. The curation of the entire consumer experience show true understanding of a potential pain point within this industry. Additionally, this shows the redirection of an experience previously perceived as an inconvenience, now positioned as an occasion for relaxation and self care. [More]
Filed in: WorldTravel
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Score: 7.4
This Year and Warm Top 6 Examples: 10,691 Total Clicks Date Range: Nov 15 - Nov 16
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Hospitality brands are enhancing word of mouth through social media
Implications - With many Millennial consumers viewing shareability as a main selling point when investing in experiences, forward-thinking hospitality brands are introducing amenities and features centered on such types of engagement, whether in the form of communal accommodations or social media-enabled stays. This progression demonstrates that with the service and hospitality industry facing ongoing disruption, more established brands are tasked with investing in the overall value of experiences offered in order to appeal to Millennials and other hard to reach demographics. [More]
Score: 6.5
This Year and Warm Top 5 Examples: 8,504 Total Clicks Date Range: Apr 15 - Nov 16
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Traveling for pets has become substantially more customized and luxurious
Implications - With wealthy consumers prone to taking elaborate vacations, the particular ways in which their pets are traveling are being granted a deeper level of attention. Consumers are looking for experiences and products that treat their pets practically like children. Essentially, pets -- like other status items such as clothing or travel destinations -- are seen as an extension of the self. [More]
Score: 6.1
This Year and Mild Top 6 Examples: 6,476 Total Clicks Date Range: Mar 16 - Oct 16
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Consumers seek out luxe experiences that promise personal revolution
Implications - Affecting both how consumers travel and spend their downtime at home, the transformation economy represents the progression away from material objects toward one-of-a-kind experiences that promise personal revolution in some way. This new experience-driven economy highlights the expectation that brands are to serve as catalysts on a consumer's journey to self-betterment. [More]