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Score: 7.9
This Week and Warm Top 4 Examples: 15,801 Total Clicks Date Range: Apr 15 - Apr 16
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Families turn to educational experiences for a more development-focused activity
Implications - Taking a step away from technology, families are turning to cultural activities and event spaces to immerse their kids in more educational experiences. Tailoring content and design to infants and children while showcasing themes around science, art and media, attractions and pop-ups are seeking to not only engage young people, but also expose them to more elevated subject matter from an earlier age. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 6,283 Total Clicks Date Range: Oct 14 - Apr 16
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Consumers pursue health through strenuous adventure travel
Implications - In order to satisfy an interest in alternative fitness routines that challenge the mind and body, many consumers are opting for immersive adventure excursions that are both physically and mentally demanding. Also a natural reaction to the contemporary fixation on yoga and meditation as a means of achieving balance, this progression sees consumers embrace adrenaline-inducing holidays that serve as both modes of self-discovery and evidence of their skills. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 707 Total Clicks Date Range: Feb 16 - Apr 16
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Hospitality brands streamline service with algorithm-based recommendations
Implications - As peer-to-peer services continue to democratize accommodation options for consumers, many established hospitality brands are emerging with digitized concierge services that deliver personalization without compromising efficiency. Enhancing the experience of both check-in and the stay overall, such data-informed systems suggest that a large opportunity exists for brands to provide added value through streamlined service in order to remain competitive with cost-efficient contemporary alternatives. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 1,022 Total Clicks Date Range: Jan 15 - Apr 16
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Consumers explore immersive booking tools that provide transparency
Implications - As consumers push for transparency in all aspects of consumption, many are embracing interactive travel booking tools that take advantage of virtual reality and 360-degree video technology. Related to the transparent nature of sharing economy accommodation options, this progression demonstrates the need for brands to better illuminate the experience of such luxury offerings as a means of remaining competitive. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 1,168 Total Clicks Date Range: Feb 16 - Mar 16
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Consumers search for peer-to-peer shopping overseas
Implications - New, innovative platforms, often utilizing social media, are allowing consumers to buy, sell and trade goods with one another, no matter their location. The global implications of the P2P economy, and the possibility for cross-over between industries, such as travel and retail, should not be discounted by brands who wish to stay competitive in an ever-changing marketplace. More importantly, eliminating borders in P2P transactions suggests an ongoing preference for autonomy. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 2,357 Total Clicks Date Range: Aug 14 - Mar 16
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Hotels are modernized with robotic service options
Implications - In order to appeal to younger travelers, many hotels are updating their accommodations with hi-tech offerings that increase guest autonomy. By integrating technology into the very fabric of the space, these hotels are able to stay competitive in the share economy, as well as leverage their existing staff to create more memorable experiences. By embracing technology as a tool of empowerment, brands can refocus the human aspect of service from functionality, to surprise and delight. [More]
Score: 5.8
This Quarter and Warm Top 4 Examples: 850 Total Clicks Date Range: Oct 15 - Mar 16
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Consumers turn to digital solutions in the hospitality sector
Implications - The share economy has given rise to a consumer culture that operates on an as-needed basis, leading to the emergence of many digital, on-demand services. In the hospitality industry, this has meant a proliferation of digital concierges in place of human representatives. This progression not only reveals that the average consumer has become more trusting of big data to deliver insightful, personal recommendations, but also that they favor service through the medium of their own personal devices. [More]
Trend Hunter Services
Score: 5.1
This Quarter and Mild Top 4 Examples: 328 Total Clicks Date Range: Mar 16 - Mar 16
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Consumers favor self-service options in every aspect of travel
Implications - Understanding the growing consumer preference for doing things oneself, without human intervention, many travel companies and hospitality brands are offering full self-service options. Less about convenience, this progression speaks to the desire for travel to become an entirely self-directed experience, as well as the growing independence of consumers. [More]
Score: 5.6
This Quarter and Mild Top 4 Examples: 2,767 Total Clicks Date Range: Aug 15 - Mar 16
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Business travelers choose natural methods to combat jet lag
Implications - As busy consumers seek to function as efficiently as possible from a wellness perspective, many are opting for fatigue-fighting health beverages that promise alertness. Often premiumized products designed for the jet-setting business person, such beverages serve as a natural alternatives to conventional energy drinks, which are detrimental to the body's natural functioning. Products marketed towards specific problems, such as jet lag, not only suggest that consumers are willing to pay premium price for targeted solutions, but also that they will sooner adapt diet than compromise lifestyle choices. [More]
Score: 5
This Year and Mild Top 4 Examples: 815 Total Clicks Date Range: Jul 15 - Jan 16
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Consumers embrace unobtrusive devices for easy travel connectivity
Implications - As consumers weigh options for their next laptop or tablet purchase, many are investing in lightweight, ultra-portable devices that ensure easy transport and quick connectivity. Ideal for business travelers or those looking to lessen their carry-on load without compromising connectivity, such gadgets highlight a movement toward unobtrusive devices that emphasize form as well as function. This progression speaks to the desire to remain connected in a way that is subtle and inconspicuous. [More]