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Score: 6.9
This Month and Warm Top 4 Examples: 6,250 Total Clicks Date Range: Feb 14 - Aug 14
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Products to aid the effects of travel accommodate an influx of global travelers
Implications - For many consumers, the act of traveling is more about necessity rather than for pleasure, which is being taken into account with products that are distinctly designed for the frequent traveler. As globalization continues to cause consumers to become accustomed to spending more time away from home, the international citizen will continue to gain momentum as an important demographic. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 11,976 Total Clicks Date Range: Nov 13 - Aug 14
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As consumers look to optimize relaxation, the spa experience gets ultra-customized
Implications - North American consumers have packed schedules that are leading them to prioritize their time, which has led to the rise of spas that cater to niche tastes and preferences for relaxation. This expansion of the customization boom pushes brands to deliver hyper-specific experiences to satisfy niche tastes and preferences. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 34,924 Total Clicks Date Range: Dec 13 - Aug 14
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Consumers shift to prefer simplicity over opulence in retreats and day spas
Implications - While traditional spa retreats focus on providing luxury, the modern consumer is shifting to prefer simplicity for relaxation. A desire to disconnect from the everyday and focus on simple pleasures is seeing consumers opt for day spas and getaways that stray further from the beaten path than ever before. [More]
Score: 7.2
This Quarter and Mild Top 4 Examples: 14,463 Total Clicks Date Range: Sep 13 - Jul 14
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As consumers crave escape, brands answer with travel-focused depictions
Implications - Traveling for consumers has a certain level of intrigue and panache that make it highly coveted, which brands are using to their advantage with wanderlust-inspired marketing. The utilization of travel as a means of connecting with consumers speaks to them on the basis of daydreaming and adventure, which resonates with their preference for escapism. [More]
Score: 7
This Quarter and Warm Top 4 Examples: 12,478 Total Clicks Date Range: Dec 13 - Jul 14
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Consumers are seeking out destinations for creative purposes
Implications - A growing entrepreneurial mindset has consumers seeking out destinations that offer inspiration rather than mere relaxation. Abstract decor and engaging imagery adds a thought-provoking element to ordinary travel, reflecting a need to boost creativity in both the professional and private sphere. [More]
Trend Hunter Services
Score: 7.4
This Quarter and Warm Top 4 Examples: 34,429 Total Clicks Date Range: Sep 12 - Jul 14
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Consumers turn to DIY techniques to acquire cultural goods on a budget
Implications - Offering a cost-effective alternative to travel, consumers are turning to DIY goods to replicate cultural elements. Handcrafted Kimonos and tribal accessories allow consumers to experience foreign traditions without having to leave their homes, reflecting a desire for more cost-effective, yet personalized methods of exploration. [More]
Score: 5.1
This Quarter and Mild Top 4 Examples: 10,924 Total Clicks Date Range: Mar 13 - Jul 14
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Exhibits turn to elements of play and interaction to diversify audiences
Implications - Museums are seeking out a more youthful demographic by incorporating aspects of play and interaction into displays. Utilizing personalization and child-like imagery to turn installations into fun and informative destinations, these venues allow kids to engage with art and culture through participatory yet educational means. [More]
Score: 7.5
This Quarter and Warm Top 4 Examples: 10,435 Total Clicks Date Range: Apr 14 - Jul 14
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Cartoons extend into retail and cafes to offer a sense of fun and familiarity
Implications - Seeking to draw in children and those seeking a nostalgic experience, cartoon-themed destinations add familiarity and playfulness to ordinary retail and dining spaces. By referencing classic characters, these spaces have an aesthetic that consumers can connect with, tying beloved icons with memorable experiences. [More]
Score: 6.5
This Quarter and Mild Top 4 Examples: 8,023 Total Clicks Date Range: May 13 - Jun 14
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Kiddie rides receive a more exhilarating twist to entice both kids and adults
Implications - Going beyond the traditional teacups and merry-go-rounds, theme parks are adding a higher thrill level to their kiddie rides to expand excitement. Making excursions fun for the entire family, these rides are combining youthful aesthetics with more mature, adult activities, creating a more inclusive form of entertainment without sacrificing the desires of both the child and the adult. [More]
Score: 5
This Quarter and Mild Top 4 Examples: 4,823 Total Clicks Date Range: Jul 13 - Jun 14
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Daredevil activities allow kids to exert their energy in a safe and fun manner
Implications - Seeking to cultivate rather than subdue the high-energy level of kids, parents are turning to destinations that promote thrill-seeking behavior. Creating opportunities for kids to engage in physically daring activities like stunts and dystopian games, these destinations allow children to participate in ordinarily restricted activities in a well-supervised and controlled manner. [More]