DEMOGRAPHICS
Find out how these brands use Trend Hunter PRO to kick start innovation...
New in Travel Category List Full Index
| Score:
8.2 | This Quarter and Hot
Top 5 Examples:
Date Range:
21,350 Total Clicks Jun 12 - Mar 13 |
| Popularity | |
| Activity | |
| Freshness |
Child-Centric Vacationing
Hotels and restaurants add a kid-friendly spin to their servicesImplications - As consumers age, their needs adjust. Those with the buying power are of the family-building age, meaning children must be integrated into every buying decision. This is most obviously accommodated in the hotel and leisure industries, as companies add a more childcentric twist to their offerings. This not only a sign of the growing needs of consumers, but a great way for companies to show a thorough understanding of their customer. [More]
 Girly Doll Restaurants |
 Cat-Centered Primping Parlors |
 Panda-Themed Hotels |
 Iconic Diva Vacation Packages |
 Toy Block Hotels |
Filed in: World Life-Stages Youth Travel Hip Hotels
| Score:
7.2 | This Year and Warm
Top 5 Examples:
Date Range:
37,438 Total Clicks Feb 12 - Jan 13 |
| Popularity | |
| Activity | |
| Freshness |
Artistic Accommodations
Hotels add culture to comfort with artistic additionsImplications - In this status-obsessed society, things like culture and beauty are of the utmost importance. Generation Y is swapping a Saturday night at a bar for a Sunday afternoon at the museum. Many businesses have caught on to this behavioral pattern. Particularly in the hospitality industry, businesses are now incorporating art and culture into their accommodations to make for a holistically luxurious experience. [More]
 Logogram-Inspired Lodgings |
 Half-Graffitied Hotel Suites |
 Artist-Inspired Accommodations |
 Artistic Designer Hotels |
 Street Artist-Decorated Lodges |
Filed in: World Travel Hip Hotels
| Score:
5.2 | This Year and Mild
Top 4 Examples:
Date Range:
3,791 Total Clicks Dec 11 - Sep 12 |
| Popularity | |
| Activity | |
| Freshness |
Social Seating
Air travel based on potential seat partners and friends' travel plansImplications - Flying is tedious and stressful for most travelers, but some airlines and flight services are making the activity easier and more fun by offering seating arrangements based on social matching. Ranging from couples-only travel promos to services that will choose a seat mate for you based on compatibility, these social flying innovations are a great way to ensure consumers have a more memorable experience with one's airline by increasing the likelihood that they will enjoy their flights more so than if they had chosen a competitor. [More]
 Couples-Only Discount Codes |
 Social Media Seat Mate Services |
 Social Media Trip Engagers |
 Social Flight Pairings |
Filed in: World Marketing Travel Social Media
| Score:
4.5 | This Year and Mild
Top 6 Examples:
Date Range:
21,096 Total Clicks Feb 09 - Sep 12 |
| Popularity | |
| Activity | |
| Freshness |
The High Life
Luxurious airline extras and services appeal to indulgence-loving flyersImplications - Despite the increase in frugality among consumers, many still love to be pampered, especially when it comes to traveling. Thus, many airlines are offering extra amenities, enhancing their services and offerings with special luxuries -- for example, British Airlines' complimentary wine for all VIP passengers and Japan Airlines' bidet toilets. Many of the amenities are free of charge, which gives travelers another reason to choose that particular airline and helps to give an airline an edge in the face of fierce competition. [More]
 Super-Luxe Airline Suites |
 V-Shaped Airplane Seats |
 Posh Airline Attire |
 Mile-High Gourmet Meals |
 Sky-High Derrière Delights |
 Booze Filled Flights |
Filed in: World Marketing Business Travel Luxury
| Score:
5.5 | This Year and Warm
Top 6 Examples:
Date Range:
22,392 Total Clicks Sep 11 - Jul 12 |
| Popularity | |
| Activity | |
| Freshness |
Tranquil Travel
Extra airport services help travelers relax between flightsImplications - Traveling is often a stressful affair, and consumers typically have no choice but to remain in an agitated frenzied state as they check their baggage, pass through security and wait for their time to board. More airports, however, are now offering extra services and amenities to help alleviate traveler stress. These range from areas dedicated to yoga practice to mini motels and even playgrounds, all of which help consumers calm down and relax before takeoff. A marketing opportunity exists here for brands -- for example, IKEA has taken advantage of this development -- that can contribute to the growing demand for relaxation products and services at airports. [More]
 House-Like Airport Terminals |
 In-Airport Playgrounds |
 Temporary Transit Motels (UPDATE) |
 Sinuous Slumber Pods |
 Airport Tablet Areas |
 Enlightening Airport Areas |
Filed in: World Clusters Travel Lifestyle Design Art & Design
