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Score: 6.7
This Month and Warm Top 4 Examples: 4,350 Total Clicks Date Range: Feb 13 - Jan 15
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Consumers willingly trade in private services for communal experiences
Implications - As a desire for cost-conscious living rises, companies are adapting their services to provide consumers with economic alternatives through sharing. Offering consumers the chance to split taxi fares and reduce hotel rates, retailers are encouraging buyers to share typically private experiences with others. This not only helps to reduce overall costs, but serves to heighten typically solitary experiences with a social aspect. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 6,348 Total Clicks Date Range: Mar 14 - Dec 14
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Connectivity extends to travel accessories to make excursions less burdensome
Implications - Seeking to minimize the hassles of traveling, consumers are turning to apps and devices that conveniently sync and manage travel experiences. Allowing consumers to check for possible flight hazards or track lost luggage, these innovations provide consumers with an added sense of security during what is often a stressful time. [More]
Filed in: TechWorldTravel
Score: 5.3
This Quarter and Mild Top 4 Examples: 6,330 Total Clicks Date Range: Oct 14 - Nov 14
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Craving escapism, consumers opt for adventure within their own country
Implications - While the glamorization of international travel rises, consumers -- particularly in the United States -- are looking to domestic options for adventure that are easier on the wallet. This shift towards maximizing local options speaks to a broader preference to break from routine while still maintaining a familiar connection. [More]
Score: 7.7
This Year and V. Hot Top 4 Examples: 25,360 Total Clicks Date Range: May 12 - Oct 14
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Promoting personal interests, entrepreneurs create businesses around leisure
Implications - Finding inspiration within personal interests and hobbies, young entrepreneurs are seeking to integrate elements often associated with leisure into their business ventures. Creating start-ups around travel and networking, these ventures are allowing individuals to convert traditionally recreational activities into monetary enterprises. [More]
Score: 4.8
This Year and Untested Top 4 Examples: 5,861 Total Clicks Date Range: Dec 13 - Oct 14
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Prioritizing adventure, travelers seek out destinations with extreme climates
Implications - Moving away from typically warm travel destinations, consumers are turning to more extreme climate conditions for experiential appeal. Seeking out places like Iceland that are known for unpredictable and chilly weather, travelers are willing to brave harsh conditions in exchange for more contrast from their everyday. [More]
Trend Hunter Services
Score: 6
This Year and Warm Top 4 Examples: 3,153 Total Clicks Date Range: Apr 14 - Oct 14
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Instead of actually taking a trip, consumers turn to virtual reality for escape
Implications - Consumers are busier than ever, which has left less time than ever for travel. The introduction of virtual reality travel experiences is providing consumers with the ability to get away without ever actually leaving. This shift supports the frugal consumer who's looking for cost-effective means of entertainment. [More]
Score: 7.9
This Year and V. Hot Top 4 Examples: 10,508 Total Clicks Date Range: Feb 13 - Oct 14
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Adding awareness to travel destinations, hotels adopt social good tactics
Implications - Seeking to connect with travelers on a more emotional level, hotels are adopting elements of social good for consumer appeal. Exposing guests to social issues and offering chances to volunteer and give back, these travel destinations appeal to not just the need for new experiences, but the need to feel good about oneself. [More]
Score: 6.8
This Year and Hot Top 4 Examples: 4,772 Total Clicks Date Range: Jan 14 - Oct 14
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Crowdsourced and shared travel becomes a cost-effective means for exploration
Implications - The inherently social nature of travel is being supported by apps and programs that foster a crowdsourced, communal experience. Everything from accommodations to tours are being upgraded to reflect a growing preference for a peer-to-peer experience, which decreases cost and a need to rely on traditional means like travel agents. [More]
Score: 5.4
This Year and Mild Top 4 Examples: 4,672 Total Clicks Date Range: Oct 13 - Oct 14
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Heightening gaming experiences, consumers turn to high-tech tourism destinations
Implications - As gaming continues to grow in popularity, individuals are looking to more than just their consoles and mobile apps for entertainment. Consumers are turning to travel destinations like Japan to engage in more exclusive travel tailored to their specific interests. Using technology and personalized themes to create a user-friendly environment, this gaming tourism speaks to a shift toward more specialized forms of travel. [More]
Score: 6.5
This Year and Warm Top 4 Examples: 5,967 Total Clicks Date Range: May 14 - Oct 14
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The peer-to-peer economy becomes supported by apps for travel or leisure
Implications - The influx of consumers living in urban spaces has supported the boom of peer-to-peer culture, which is being streamlined via apps. As everything from ride sharing to travel becomes an opportunity for sharing, the incorporation of apps into the equation further leverages consumer control for decentralized ownership. [More]