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Score: 7.6
This Month and Warm Top 4 Examples: 7,449 Total Clicks Date Range: Sep 14 - Feb 15
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Consumers seek more attainable forms of luxury in their dining experiences
Implications - While gourmet food options are becoming more accessible for at-home consumption, consumers still relish the opportunity to indulge outside the home. Brands that can offer accessibility along with a luxury experience and gourmet menu are a step ahead of the curve, catering to a consumer who wishes to instantly gratify their taste cravings in an environment that speaks to convenience and comfort. [More]
Score: 7.9
This Month and Warm Top 4 Examples: 9,694 Total Clicks Date Range: Jul 14 - Feb 15
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On-the-go consumers crave products that mimic the comforts of home
Implications - While the purpose of road trips tends to lean toward disconnecting and unwinding, traveling consumers can find it difficult to go without the comforts of home. Brands are meeting this demand with products that mimic the comforts of home through creative design. This satisfies a desire to travel frugally without the associated discomfort. [More]
Score: 4.8
This Month and Untested Top 4 Examples: 2,635 Total Clicks Date Range: May 14 - Feb 15
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A desire for experiential tourism sparks physically intensive excursions
Implications - Health-conscious consumers are constantly looking for ways to stay active even during downtime, which is being acknowledged with tourist destinations that boast adventure and exercise-focused attractions. This blending of health with experience draws consumers in with a dual purpose approach to tourism. [More]
Score: 6
This Month and Mild Top 4 Examples: 3,382 Total Clicks Date Range: Feb 14 - Feb 15
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Foodie culture and adventurism collide in travel for the risk-taking elite
Implications - Consumers with a literal taste for adventure are being targeted with tourist destinations that blend escapism with gourmet food experiences. This further extension of foodie culture creates an apparent connection between an adventurous palate and personality, and satisfies with experiences that entertain multiple senses at once. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 8,247 Total Clicks Date Range: Jan 14 - Feb 15
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Augmented reality increases the entertainment value of the travel experience
Implications - Augmented reality adds a new dimension to the travel experience, which can often be tedious or frustrating. Whether it's elevating in-flight services or being implemented into tourist-aiding devices, augmented reality satisfies a consumer need for interactivity and immersive entertainment, even when they're away from home. [More]
Filed in: TechWorldTravel
Trend Hunter Services
Score: 6.5
This Quarter and Warm Top 4 Examples: 4,446 Total Clicks Date Range: Feb 13 - Jan 15
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Consumers willingly trade in private services for communal experiences
Implications - As a desire for cost-conscious living rises, companies are adapting their services to provide consumers with economic alternatives through sharing. Offering consumers the chance to split taxi fares and reduce hotel rates, retailers are encouraging buyers to share typically private experiences with others. This not only helps to reduce overall costs, but serves to heighten typically solitary experiences with a social aspect. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 6,641 Total Clicks Date Range: Mar 14 - Dec 14
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Connectivity extends to travel accessories to make excursions less burdensome
Implications - Seeking to minimize the hassles of traveling, consumers are turning to apps and devices that conveniently sync and manage travel experiences. Allowing consumers to check for possible flight hazards or track lost luggage, these innovations provide consumers with an added sense of security during what is often a stressful time. [More]
Filed in: TechWorldTravel
Score: 5.1
This Year and Mild Top 4 Examples: 6,449 Total Clicks Date Range: Oct 14 - Nov 14
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Craving escapism, consumers opt for adventure within their own country
Implications - While the glamorization of international travel rises, consumers -- particularly in the United States -- are looking to domestic options for adventure that are easier on the wallet. This shift towards maximizing local options speaks to a broader preference to break from routine while still maintaining a familiar connection. [More]
Score: 7.5
This Year and V. Hot Top 4 Examples: 25,902 Total Clicks Date Range: May 12 - Oct 14
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Promoting personal interests, entrepreneurs create businesses around leisure
Implications - Finding inspiration within personal interests and hobbies, young entrepreneurs are seeking to integrate elements often associated with leisure into their business ventures. Creating start-ups around travel and networking, these ventures are allowing individuals to convert traditionally recreational activities into monetary enterprises. [More]
Score: 4.6
This Year and Untested Top 4 Examples: 6,231 Total Clicks Date Range: Dec 13 - Oct 14
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Prioritizing adventure, travelers seek out destinations with extreme climates
Implications - Moving away from typically warm travel destinations, consumers are turning to more extreme climate conditions for experiential appeal. Seeking out places like Iceland that are known for unpredictable and chilly weather, travelers are willing to brave harsh conditions in exchange for more contrast from their everyday. [More]