PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
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Trend Hunter Dashboards
Score: 7.2
This Month and Warm Top 4 Examples: 11,861 Total Clicks Date Range: Dec 13 - Jul 14
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Consumers are seeking out destinations for creative purposes
Implications - A growing entrepreneurial mindset has consumers seeking out destinations that offer inspiration rather than mere relaxation. Abstract decor and engaging imagery adds a thought-provoking element to ordinary travel, reflecting a need to boost creativity in both the professional and private sphere. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 32,234 Total Clicks Date Range: Sep 12 - Jul 14
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Consumers turn to DIY techniques to acquire cultural goods on a budget
Implications - Offering a cost-effective alternative to travel, consumers are turning to DIY goods to replicate cultural elements. Handcrafted Kimonos and tribal accessories allow consumers to experience foreign traditions without having to leave their homes, reflecting a desire for more cost-effective, yet personalized methods of exploration. [More]
Score: 5.3
This Month and Mild Top 4 Examples: 10,534 Total Clicks Date Range: Mar 13 - Jul 14
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Exhibits turn to elements of play and interaction to diversify audiences
Implications - Museums are seeking out a more youthful demographic by incorporating aspects of play and interaction into displays. Utilizing personalization and child-like imagery to turn installations into fun and informative destinations, these venues allow kids to engage with art and culture through participatory yet educational means. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 8,824 Total Clicks Date Range: Apr 14 - Jul 14
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Cartoons extend into retail and cafes to offer a sense of fun and familiarity
Implications - Seeking to draw in children and those seeking a nostalgic experience, cartoon-themed destinations add familiarity and playfulness to ordinary retail and dining spaces. By referencing classic characters, these spaces have an aesthetic that consumers can connect with, tying beloved icons with memorable experiences. [More]
Score: 6.6
This Month and Mild Top 4 Examples: 7,804 Total Clicks Date Range: May 13 - Jun 14
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Kiddie rides receive a more exhilarating twist to entice both kids and adults
Implications - Going beyond the traditional teacups and merry-go-rounds, theme parks are adding a higher thrill level to their kiddie rides to expand excitement. Making excursions fun for the entire family, these rides are combining youthful aesthetics with more mature, adult activities, creating a more inclusive form of entertainment without sacrificing the desires of both the child and the adult. [More]
Trend Hunter Services
Score: 5.2
This Month and Mild Top 4 Examples: 4,738 Total Clicks Date Range: Jul 13 - Jun 14
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Daredevil activities allow kids to exert their energy in a safe and fun manner
Implications - Seeking to cultivate rather than subdue the high-energy level of kids, parents are turning to destinations that promote thrill-seeking behavior. Creating opportunities for kids to engage in physically daring activities like stunts and dystopian games, these destinations allow children to participate in ordinarily restricted activities in a well-supervised and controlled manner. [More]
Score: 5.2
This Month and Mild Top 4 Examples: 2,185 Total Clicks Date Range: Sep 13 - Jun 14
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A spin on science and culture offers youths a more engaging way to learn
Implications - Adding an interactive spin to education, parents are turning to excursions that promote both learning and physical engagement to enhance allure among kids. Offering children the chance to explore cultures and social enterprises through methods of exploration and adventure, these excursions combine educational endeavors with a need to influence youths on a more engaging, age-appropriate level. [More]
Score: 7.8
This Month and Warm Top 4 Examples: 14,201 Total Clicks Date Range: May 14 - Jun 14
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Developing countries show their creative sides
Implications - The term "developing country" is associated with a lower quality of life. Though social issues have yet to be fully solved, focusing on them can be problematic. Instead, nations like Africa are gaining recognition for their art and design in an attempt to shine a more positive light on their culture, while simultaneously boosting the economy. [More]
Score: 7.9
This Quarter and Hot Top 4 Examples: 16,847 Total Clicks Date Range: Jul 13 - Jun 14
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The traveling shopper is targeted by global retailers with custom experiences
Implications - Offering tourist shoppers something they wouldn't find at home, international retailers are putting an emphasis on custom goods that also double as unique experiences. This shift not only satiates visiting consumers, but locals as well, who appreciate the novelty of personalized goods over styles available worldwide. [More]
Score: 4.6
This Quarter and Untested Top 4 Examples: 8,926 Total Clicks Date Range: Dec 12 - Jun 14
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Airports with an air of elegance communicate prestige
Implications - Frequent travel is an activity that communicates prestige; in an attempt to imbue the entire travel process with a feel of status, airports are receiving luxurious updates. This enhances the overall experience of tourism, ringing true to the old adage, "it's not the destination, but the journey." [More]