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Score: 6.1
This Month and Warm Top 6 Examples: 3,948 Total Clicks Date Range: Apr 15 - Nov 16
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Airline brands turn to unconventional promos that emphasize value
Implications - As brands across industries move to focus on creating innovative promotional campaigns that captivate consumer attention amid an increasingly cluttered marketing climate, several airlines are launching features and campaigns that contribute to a brand's storytelling efforts while also drawing attention to new services designed with contemporary consumer values in mind. An efficient means of reinforcing brand values in a memorable and highly shareable way, this shift highlights the covert marketing tactics that are necessary when appealing to discerning consumers weary of being marketed to. [More]
Score: 8
This Month and Warm Top 6 Examples: 7,320 Total Clicks Date Range: Nov 15 - Nov 16
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Hospitality brands are enhancing word of mouth through social media
Implications - With many Millennial consumers viewing shareability as a main selling point when investing in experiences, forward-thinking hospitality brands are introducing amenities and features centered on such types of engagement, whether in the form of communal accommodations or social media-enabled stays. This progression demonstrates that with the service and hospitality industry facing ongoing disruption, more established brands are tasked with investing in the overall value of experiences offered in order to appeal to Millennials and other hard to reach demographics. [More]
Score: 7.1
This Month and Warm Top 5 Examples: 5,571 Total Clicks Date Range: Apr 15 - Nov 16
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Traveling for pets has become substantially more customized and luxurious
Implications - With wealthy consumers prone to taking elaborate vacations, the particular ways in which their pets are traveling are being granted a deeper level of attention. Consumers are looking for experiences and products that treat their pets practically like children. Essentially, pets -- like other status items such as clothing or travel destinations -- are seen as an extension of the self. [More]
Score: 6.6
This Quarter and Mild Top 6 Examples: 4,903 Total Clicks Date Range: Mar 16 - Oct 16
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Consumers seek out luxe experiences that promise personal revolution
Implications - Affecting both how consumers travel and spend their downtime at home, the transformation economy represents the progression away from material objects toward one-of-a-kind experiences that promise personal revolution in some way. This new experience-driven economy highlights the expectation that brands are to serve as catalysts on a consumer's journey to self-betterment. [More]
Score: 5.7
This Year and Mild Top 6 Examples: 2,682 Total Clicks Date Range: Nov 15 - Jun 16
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Films get translated into entire worlds with movie-themed amusement parks
Implications - Big global films are being translated into big-budget theme parks, boasting recreations of fantastical worlds -- some resting solely on the shoulders of a single entertainment franchise such as The Avengers. These experiences also boast unique cinematic experience that leverage VR and other sensory additions like smell and touch. Particularly in China, since the government lifted theme park bans in 2013, there is a lot of opportunity there for theme park growth as well as in Dubai as both have burgeoning tourism industries. [More]
Score: 5
This Year and Mild Top 6 Examples: 2,462 Total Clicks Date Range: May 16 - May 16
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Women seek experiential adventure through female-only retreats and activities
Implications - Female-focused getaways appeal to women who want to embrace the warm summer months and create memorable experiences. This shift in summer retreats showcases a powerful statement for feminism and global sisterhood, which projects a forward-thinking attitude about female equality and independence that spans beyond leisure. [More]
Score: 4.1
This Year and Mild Top 6 Examples: 2,857 Total Clicks Date Range: Dec 15 - May 16
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Millennial parents join kids in hands-on DIY workshops
Implications - As parents look to provide children with enriched experiences that serve as catalysts for cognitive development, many are selecting workshops they themselves can participate in as an extension of both family bonding and of the interest in learning a new skill. This shift is related to the Millennial mandate of lifelong learning, as well as its convergence with the innate desire to escape from the responsibilities of adult life. [More]
Trend Hunter Services
Score: 5.2
This Year and Mild Top 5 Examples: 7,128 Total Clicks Date Range: Jan 15 - May 16
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Gifting apps offer more than material goods for experience-driven consumers
Implications - Going beyond gift cards and edible products, gifting apps are turning to more experiential offerings to make gifted experiences more memorable. Allowing consumers to surprise others with curated activities, hotel stays and even adventurous excursions, these apps showcase a shift away from material goods toward more engaging, social alternatives. [More]
Score: 4.5
This Year and Mild Top 6 Examples: 1,777 Total Clicks Date Range: Oct 15 - May 16
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Millennial parents opt for adult-worthy vacations with kid-friendly add-ons
Implications - In what can be seen as a response to the play-focused mandates of modern parenting, a decided number of Millennial parents are opting for adult-worthy vacations with kid-friendly add-ons. This progression suggests that even in a time marked by experimentation and freedom in regards to the scheduling of kids' time, many parents are looking to provide their children with clearly outlined activities in order to best encourage development. [More]
Score: 6.7
This Year and Warm Top 6 Examples: 7,323 Total Clicks Date Range: Jul 14 - Jul 16
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Millennials seek something in between voluntourism and frivolity
Implications - Millennials have a reputation for being the most charitably minded generation yet, which reflects in their vacation choices through things like voluntourism. However, as they begin to age and start families, the feasibility of volunteering begins to wane. As a result, organizations are offering more traditional vacations with a charitable aspect, allowing the Millennial to age without letting go of their old ideals. [More]