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Score: 6.1
This Week and Mild Top 4 Examples: 4,310 Total Clicks Date Range: Mar 15 - Jan 17
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Family travel sees a child-centric shift towards educational tourism
Implications - One of the most culturally diverse and accepting demographics, Millennial parents seek to make cultural education more accessible for their children by immersing them in the languages, practices and histories of the places they visit. A shift away from trying to simply preoccupy children while traveling abroad, parents are looking to make family trips more immersive and instructive by getting youngsters involved in local cultures as much as possible. [More]
Score: 6.4
This Month and Warm Top 5 Examples: 1,523 Total Clicks Date Range: Mar 16 - Jan 17
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Skincare and beauty products get reformatted as effortlessly portable sticks
Implications - Taking inspiration from hectic lifestyle of the busy jet-setter, skincare brands are repackaging liquids and creams as solid stick formats for easy, mess-free portability. Streamlined and simple to use, stick-packaged toiletries grant on-the-go consumers a hassle-free solution with products that can now be kept handy at all times without the stress of spills and splatters. [More]
Score: 5.9
This Quarter and Warm Top 6 Examples: 4,173 Total Clicks Date Range: Apr 15 - Nov 16
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Airline brands turn to unconventional promos that emphasize value
Implications - As brands across industries move to focus on creating innovative promotional campaigns that captivate consumer attention amid an increasingly cluttered marketing climate, several airlines are launching features and campaigns that contribute to a brand's storytelling efforts while also drawing attention to new services designed with contemporary consumer values in mind. An efficient means of reinforcing brand values in a memorable and highly shareable way, this shift highlights the covert marketing tactics that are necessary when appealing to discerning consumers weary of being marketed to. [More]
Score: 6.2
This Quarter and Warm Top 5 Examples: 4,562 Total Clicks Date Range: Jul 15 - Nov 16
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Airports aim to alleviate a key pain point of travel
Implications - Both airlines and airports have cultivated ways to help their consumers relax or stay busy during layovers. The curation of the entire consumer experience show true understanding of a potential pain point within this industry. Additionally, this shows the redirection of an experience previously perceived as an inconvenience, now positioned as an occasion for relaxation and self care. [More]
Filed in: WorldTravel
Score: 7.7
This Quarter and Warm Top 6 Examples: 8,564 Total Clicks Date Range: Nov 15 - Nov 16
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Hospitality brands are enhancing word of mouth through social media
Implications - With many Millennial consumers viewing shareability as a main selling point when investing in experiences, forward-thinking hospitality brands are introducing amenities and features centered on such types of engagement, whether in the form of communal accommodations or social media-enabled stays. This progression demonstrates that with the service and hospitality industry facing ongoing disruption, more established brands are tasked with investing in the overall value of experiences offered in order to appeal to Millennials and other hard to reach demographics. [More]
Score: 6.8
This Quarter and Warm Top 5 Examples: 6,960 Total Clicks Date Range: Apr 15 - Nov 16
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Traveling for pets has become substantially more customized and luxurious
Implications - With wealthy consumers prone to taking elaborate vacations, the particular ways in which their pets are traveling are being granted a deeper level of attention. Consumers are looking for experiences and products that treat their pets practically like children. Essentially, pets -- like other status items such as clothing or travel destinations -- are seen as an extension of the self. [More]
Score: 6.4
This Quarter and Mild Top 6 Examples: 5,808 Total Clicks Date Range: Mar 16 - Oct 16
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Consumers seek out luxe experiences that promise personal revolution
Implications - Affecting both how consumers travel and spend their downtime at home, the transformation economy represents the progression away from material objects toward one-of-a-kind experiences that promise personal revolution in some way. This new experience-driven economy highlights the expectation that brands are to serve as catalysts on a consumer's journey to self-betterment. [More]
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Score: 5.5
This Year and Mild Top 6 Examples: 2,849 Total Clicks Date Range: Nov 15 - Jun 16
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Films get translated into entire worlds with movie-themed amusement parks
Implications - Big global films are being translated into big-budget theme parks, boasting recreations of fantastical worlds -- some resting solely on the shoulders of a single entertainment franchise such as The Avengers. These experiences also boast unique cinematic experience that leverage VR and other sensory additions like smell and touch. Particularly in China, since the government lifted theme park bans in 2013, there is a lot of opportunity there for theme park growth as well as in Dubai as both have burgeoning tourism industries. [More]
Score: 4.8
This Year and Mild Top 6 Examples: 2,670 Total Clicks Date Range: May 16 - May 16
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Women seek experiential adventure through female-only retreats and activities
Implications - Female-focused getaways appeal to women who want to embrace the warm summer months and create memorable experiences. This shift in summer retreats showcases a powerful statement for feminism and global sisterhood, which projects a forward-thinking attitude about female equality and independence that spans beyond leisure. [More]
Score: 5.4
This Year and Mild Top 6 Examples: 4,221 Total Clicks Date Range: Dec 15 - Sep 16
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Millennial parents join kids in hands-on DIY workshops
Implications - As parents look to provide children with enriched experiences that serve as catalysts for cognitive development, many are selecting workshops they themselves can participate in as an extension of both family bonding and of the interest in learning a new skill. This shift is related to the Millennial mandate of lifelong learning, as well as its convergence with the innate desire to escape from the responsibilities of adult life. [More]