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Score: 7.9
Recent and Warm Top 4 Examples: 23,049 Total Clicks Date Range: Jun 13 - Apr 14
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Smart luggage allows paranoid travellers to relax while on the road
Implications - In an effort to bring a western sense of security with them, travellers are investing in enhanced accessories that proliferate paranoia by arming themselves against unknown perpetrators. This heightened sense of security ultimately helps travellers relax while on vacation and shows a desire for security solutions that haven't been available in the past. [More]
Filed in: WorldTravel
Score: 9.8
This Week and Viral Top 4 Examples: 127,192 Total Clicks Date Range: Sep 13 - Apr 14
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Catering to the wealthier retiree, mobile homes are luxuriously upgraded
Implications - As the gap between the upper and lower class grows increasingly wider for those arriving at retirement age, the draw of the 'simple' life to the wealthy strengthens as a way to escape the throws of luxury. This is being reflected in opulent mobile homes complete with the luxuries of mansion living. [More]
Score: 6.8
This Quarter and Warm Top 4 Examples: 7,126 Total Clicks Date Range: May 13 - Mar 14
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Travel-inspired labels provide a visual way for consumers to detach from reality
Implications - While vacations provide adequate ways to relax, finding the time or finances to make that happen is often challenging for the average working consumer. Seeking to attract those who desire to escape the hustle and bustle of everyday life, brands are turning to travel-inspired imagery to give consumers a sense of being somewhere other than where they are. Exotic labeling combines creative branding with the consumer need for accessible distractions, reflecting a need for marketing tactics that cater personal fulfillment. [More]
Score: 8.8
This Quarter and V. Hot Top 4 Examples: 23,048 Total Clicks Date Range: Jan 14 - Mar 14
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Animal tourism takes precedent amidst travelers with no time for pets
Implications - Tourists seeking adventure and interaction with wildlife would usually find such an experience in the outback or savannah, but a growing number of formalized, city-based attractions are changing up perceptions of animal tourism. Targeting younger tourists and families without the time or resources to have a pet at home, the attractions place an emphasis on convenience and novelty instead of formalized accommodations that boast lavish amenities or unique dining. [More]
Score: 5.8
This Quarter and Mild Top 4 Examples: 14,155 Total Clicks Date Range: May 12 - Mar 14
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Appealing to sentimental travelers, DIY maps make experiences longer lasting
Implications - While trips and excursions often feature thrilling and exciting moments, those memories often become fleeting recollections once the trip has concluded. Seeking to make experiences longer lasting, consumers are turning to DIY approaches to create customized features that act as reminders of where they've been. Wall maps and pinnable globes allow travelers to visually record all of their globetrotting adventures, reflecting a growing demand for keepsakes that make memories more enduring. [More]
Trend Hunter Services
Score: 6.7
This Quarter and Warm Top 4 Examples: 7,749 Total Clicks Date Range: Aug 13 - Mar 14
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Brands appeal to social media-obsessed youth using personal mementos
Implications - Personalized gifts are not a new innovation, but the means by which they are created is, as consumers shift towards using social media to remember moments or vacations. Placing the responsibility in the hands of patrons, brands aren’t setting up photo booths for customized gifts, but rather allowing consumers to upload personal photos from smart devices to create something that’s hyper-personalized and hip. Augmenting the experience to be more in-line with the Instagram lifestyle, the innovations solve the problem of how to foster a brand-consumer relationship by putting an emphasis on social media-obsessed generations to get involved. [More]
Score: 6.2
This Quarter and Mild Top 4 Examples: 8,419 Total Clicks Date Range: Jun 13 - Mar 14
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Photography kits allow travellers to enhance memories through professional lenses
Implications - Since sentimental moments or whirlwind experiences during trips can be difficult to express through words, consumers are opting for more specialized and high-tech photographic devices as a method to make memories more visually expressive. Compact camera kits allow travelers to easily enhance their photographic captures with more professionally tailored devices, combining portable photo-taking kits with the demand for features that can properly reflect momentous life experiences. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 26,951 Total Clicks Date Range: Feb 12 - Mar 14
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Regional jewelry caters to travelers who desire more meaningful souvenirs
Implications - While photographic captures are a convenient way to document experiences, relying on digital devices often makes memorable situations more fleeting and less emotionally engaging. As a method to make memories more momentous, consumers are turning to regionally influenced keepsakes such as handcrafted jewelry to create a sentimental connection to the places visited. This reflects the need for products that help create more ties between consumers and their experiences. [More]
Score: 7.7
This Quarter and Warm Top 4 Examples: 20,809 Total Clicks Date Range: Apr 12 - Feb 14
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An adult need for play prompts more mature amusement options
Implications - With the responsibilities of adulthood often resulting in stress and anxiety, a need for instant release has prompted more mature amusement options to provide a temporary distraction from reality. Adult theme parks combine modern cultural references with the youthful allure of rides and attractions, offering sources of entertainment that combine mature references with the desire to revert back to a more lively, uninhibited time. [More]
Score: 6.8
This Quarter and Warm Top 4 Examples: 32,124 Total Clicks Date Range: Jun 13 - Feb 14
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Catering to travelers bored with manufactured experiences, brands head outdoors
Implications - Vacationing usually consists of relaxation and sightseeing, but modern attractions are pushing tourists outside the walls of museums and hotels to experience surrounding natural beauty in an effort to satisfy a desire for full sensory stimulation. Particularly applicable to Boomers that have a certain wanderlust for adventure, the incorporation of eco elements and arboreal design enhances the overall level of escapism for travelers that are looking beyond just novel pastimes like dining and spas to the memories or revelations that could be made in a more Qi-focused setting. [More]
Filed in: WorldTravelEco