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Ominous Juice Packaging

These Alluring Black Bottled Health Juices Represent the Zumería Juice Bar

— March 1, 2016 — Lifestyle
Design studio Estudio Yeyé recently created the black bottled juice packaging for Maxican raw juice bar Zumería. The ominous packaging is a fresh design that stands apart from traditional clear bottles, which are used by many other juice brands.

Each black bottled juice features a different logo or mascot to present a new flavor. All of the labels are highly creative featuring various images inspired by mystical Tarot Cards. For example, some of the bottles present gilded fruit, ancient weaponry or animal and human hybrids.

Additionally, Estudio Yeyé was also commissioned to recreated the interior decor of the juicery -- to match the juice packaging and imagery. In order to create a cohesive and appealing interior, the design team used a classic color scheme featuring black, white and gold tones to bring an intriguing and mystical aesthetic to life.
Trend Themes
1. Black Bottled Packaging - Opportunity for juice brands to differentiate themselves by using unique and visually striking black bottled packaging.
2. Creative Label Design - Opportunity for juice brands to enhance their brand image through highly creative label designs inspired by mystical elements like Tarot Cards.
3. Mystical Aesthetic - Opportunity for businesses in various industries to incorporate an intriguing and mystical aesthetic into their branding and interior design.
Industry Implications
1. Juice Packaging - Disruptive innovation opportunity for the juice packaging industry to explore the use of black bottles to differentiate products.
2. Graphic Design - Disruptive innovation opportunity for graphic designers to create visually striking label designs inspired by mystical elements for various products.
3. Hospitality and Restaurants - Disruptive innovation opportunity for restaurants and cafes to incorporate an intriguing and mystical aesthetic into their interior decor to enhance the customer experience.
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