Beacon Infrastructure

Retailers incorporate beacon tech into in-store infrastructure

Implications - As proximity marketing becomes more widely integrated with brick-and-mortar retail, many brands are opting to invest in store infrastructure that has beacon systems built into it. Whether incorporated into shelving systems or as attachments to the product itself, the natural incorporation of beacons into retail design highlights the continued progression toward an entirely unobtrusive relationship between individuals and their gadgets. In addition to highlighting the forward-facing implications of the Internet of Things, this shift points to the prominent role of technology in delivering personalization in retail settings.
SCORE: 5.4
This Year and Mild Top 6 Examples: 9,919 Total Clicks Feb 15 - Mar 16
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Consumer Insight Topics: TechBusinessRetail
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SCORE: 4.1
Mild 1,308 Clicks Pub: Feb 20, 15
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SCORE: 2.7
Untested 656 Clicks Pub: Feb 20, 15
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