Potential

Elle MacPherson Intimates NY Fashion Week

By: Jamie Coomber - Published:   Updated: Apr 11 2011 • References: freshenmeup
For New York Fashion Week, Elle MacPherson Intimates launched an interactive storefront, allowing users to reveal the video footage of the models on the windows through their movements on the street. This is by no means a new medium but it has been executed very well and has received a lot of positive WOM. Stats for Interactive Storefronts Trending: Older & Warm
Traction: 8,623 clicks in 377 w
Interest: > 3 minutes
Concept: Interactive Storefronts
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: seasonal holiday collections, earnest celebrity editorials, and minimalist incense kits.