DEMOGRAPHICS
Find out how these brands use Trend Hunter PRO to kick start innovation...
New in Publicity Stunts Category List Full Index
| Score:
8.1 | This Quarter and Warm
Top 5 Examples:
Date Range:
26,298 Total Clicks Mar 11 - Mar 13 |
| Popularity | |
| Activity | |
| Freshness |
Humor Bombing
The public delights in the unexpected, leading to a new web phenomenonImplications - Humor bombing is a new way individuals, artists and brands are catching the eyes of consumers. The element of surprise inherent in yarn bombing, photobombing and even Photoshop bombing has gone viral online, spawning many different versions of "humor bombing." This low cost, high impact form of guerrilla marketing is a great way to engage the blogosphere. [More]
 Eyeballed Urban Fixtures |
 Nerd-Bombing Photos |
 Subtly Photobombing Pups |
 Cozy Subway Seats |
 Yarn-Swathed Sculptures |
Filed in: Pop Culture Marketing Humor Publicity Stunts
| Score:
8.4 | This Quarter and Hot
Top 6 Examples:
Date Range:
109,240 Total Clicks May 09 - Mar 13 |
| Popularity | |
| Activity | |
| Freshness |
Brandalism
Unexpected street art draws attention through social media word of mouthImplications - Guerrilla artists have been making artistic commentaries on advertising and pop culture for some time now, defacing posters or remixing iconic logos, but now we're seeing brands such as WWF join in. Brands are beginning to experiment with avante garde street installations and graffiti to grab the attention of not only consumers, but the blogosphere hungry to cover these stunts. [More]
 Anti-Advertising Street Art |
 Guerrilla Censorship |
 Guerrilla Doll Faces |
 Bitten Billboards |
 Pac Man Street Art |
 Urban Micro Pandas |
Filed in: Marketing Publicity Stunts Interactive Branding
| Score:
5.4 | Mild
Top 6 Examples:
Date Range:
11,379 Total Clicks Jun 11 - May 12 |
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| Activity | |
| Freshness |
Curious Contest
Brands create bizarre competitions to engage more customersImplications - Contests and competitions have long been used by brands to capture customer attention. However, they have typically been "predictable" and fallen under the creative category -- for instance, contests asking customers to design or create a new logo, packaging idea or music video. Now, more brands are experimenting with offbeat and incredibly bizarre contests, such as Stride's chewing contest and Holt Renfrew's bicycle scavenger hunt. The more offbeat a contest is, the more people are likely to take notice of it and participate. [More]
 Worldwide Web Portraits |
 Auto-Burning Contests |
 Social Media Kissing Contests |
 Cycle-Winning Photo Contests |
 Competitive Eating Stunts |
 Farm Animal-Mocking Contests |
Filed in: Marketing Pop Culture Clusters Publicity Stunts Interactive Social Media
| Score:
6.4 | Warm
Top 6 Examples:
Date Range:
48,663 Total Clicks Jul 11 - Apr 12 |
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| Activity | |
| Freshness |
Street Artvertising
Using graffiti-inspired campaigns to capture attentionImplications - Last year, Trend Hunter noted how shoe brands are teaming up with famous street artists to create eye-catching and unique graffiti-like designs for their products. Now, brands are going one step further and taking street art into their own hands, creating large public displays that take on stunning visual effects or look as if they could have been executed by Banksy. This method of artvertising allows a brand to align itself with street culture, appealing to consumers who love public art statements and tend to ignore more traditional branding and marketing displays. [More]
 Colossal 3D Paintings |
 Guerrilla Graffiti Footgear Campaigns |
 Robotic Graffiti Autos |
 Shoe Street Art Festivals |
 Paint Gun Graffiti Portraits |
 Banksy-Inspired Ads |
Filed in: Marketing Art & Design Lifestyle Graffiti Clusters Publicity Stunts
| Score:
4.8 | Mild
Top 6 Examples:
Date Range:
21,310 Total Clicks Feb 11 - Dec 11 |
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Supersized Selling (UPDATE)
Larger-than-life marketing tactics are impossible to ignoreImplications - These days, the marketing mantra seems to be “go big or go home” as more brands look to colossal structures, ads and stunts to make an impact on consumer preference. These over-sized marketing methods are far from subtle, and perhaps that’s what makes them effective. Such grandiose advertising is not trying to deceive consumers; rather, its blatancy is a refreshing marketing tactic that not only garners attention but also appreciation from consumers. [More]
 Cracking Restaurant Campaigns |
 Monumental Startup Stunts |
 Mysterious Sculpture Stunts |
 Monstrous Massive Magazines |
 Behemoth Arcade Games |
 Car-Impaling Forks |
Filed in: Marketing Tech Art & Design Clusters Publicity Stunts Billboards
