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Emerging publicity stunts opportunities for innovators, entrepreneurs and creative minds

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Score: 6.2
This Month and Mild Top 5 Examples: 11,500 Total Clicks Date Range: Sep 15 - Apr 17
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Oceanside activations create immersive branding experiences
Implications - Leveraging the tradition of spring break parties on the beach, brands are creating vacation-inspired events around this premise in order to create the ideal backdrops for Millennials to realize their dreams. Oceanside settings create a fully immersive ambiance, giving brand activations a boost in catering to the care-free and adventurous demographic. The success of beach party activations demonstrates the power of appealing to the aspirational side of the Millennial segment. [More]
Score: 6.7
This Year and Warm Top 6 Examples: 9,569 Total Clicks Date Range: Mar 16 - Jan 17
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Fast pizza brands launch experiential stunts in the hopes of going viral
Implications - In order to stay top of mind in an increasingly crowded meal delivery market, established pizza brands are launching increasingly competitive digital campaigns in the interest of generating buzz online. This progression highlights the expectation that all brands transition into content creators in order to build an organic following online, now key to brand loyalty and as a direct line of communication to customers. [More]
Score: 5.9
This Year and Mild Top 6 Examples: 5,528 Total Clicks Date Range: Feb 15 - Jan 17
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Brands foster public inclusivity by taking events to the streets
Implications - Taking over neighborhoods and public spaces, brands begin leveraging the excitement generated by street events, creating welcoming space of interaction and shared enjoyment. As a countermovement to highly exclusive clubs and bars that thrive on secrecy and mystery, more blatant outdoor street festivals and public-facing events are paving the way for nightlife goers who prefer a sense of communal inclusivity. [More]
Score: 4.9
This Year and Mild Top 4 Examples: 2,149 Total Clicks Date Range: Mar 16 - Dec 16
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Brands host interactive events to help consumers celebrate family
Implications - Falling inline with the consumer desire for experiences and services that help support them in becoming the best version of themselves, big brands are curating special events to specifically cater to specific family members. Going beyond one-time branded products, these events not only helps time-strapped consumers re-prioritize by honoring familial bonds, but also lets larger institutions interact with their customers in a way that showcases their commitment to family values. [More]
Score: 5.4
This Year and Warm Top 6 Examples: 4,456 Total Clicks Date Range: Apr 15 - Nov 16
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Airline brands turn to unconventional promos that emphasize value
Implications - As brands across industries move to focus on creating innovative promotional campaigns that captivate consumer attention amid an increasingly cluttered marketing climate, several airlines are launching features and campaigns that contribute to a brand's storytelling efforts while also drawing attention to new services designed with contemporary consumer values in mind. An efficient means of reinforcing brand values in a memorable and highly shareable way, this shift highlights the covert marketing tactics that are necessary when appealing to discerning consumers weary of being marketed to. [More]
Score: 7
This Year and Warm Top 4 Examples: 6,574 Total Clicks Date Range: Mar 16 - Oct 16
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Fast food brands launch immersive promotions aimed at Millennials
Implications - In an effort to woo discerning Millennial diners, fast food brands are launching immersive campaigns that tap into the cultural drivers that motivate the large demographic. In highlighting the interest in memorable offline experiences, this progression demonstrates a need for brands to create one-of-a-kind events that generate brand love. [More]
Score: 3.1
This Year and Untested Top 5 Examples: 2,001 Total Clicks Date Range: Aug 15 - Jun 16
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China's sharing economy continues to push service sector growth
Implications - As China's burgeoning sharing economy continues to become intertwined with the government's work to restructure with an emphasis on transparency, a number of emerging apps hope to empower Chinese consumers with peer-to-peer platforms that maximize its potential for all stakeholders. This progression demonstrates that despite various challenges related to regulation, the sharing economy is poised to contribute to considerable service sector growth in the Chinese economy. [More]
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Score: 5.7
This Year and Warm Top 4 Examples: 3,887 Total Clicks Date Range: Feb 15 - May 16
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Banks delight consumers with over-the-top, themed ATMs
Implications - As traditional banks look to get consumers into physical branches, many are emerging with playful stunts that involve theatrically decorated ATMs. In addition to serving as opportunities to highlight coinciding campaigns or product launches, this pattern demonstrates the need for more conventional brands to surprise consumers with unexpected moments of play. [More]
Score: 5.5
Warm Top 5 Examples: 13,839 Total Clicks Date Range: May 15 - Apr 16
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Digital brands take advertising offline with traditional mediums
Implications - As well-established digital platforms look to drive growth in usership, many have begun using offline advertising methods that are now considered "old world." Investing in billboards or elaborate publicity stunts, these strategies highlight the blending of online-offline worlds and the interest of driving consumers to the nearest screen. This shift showcases the value of traditional offline advertising efforts in both shifting the attention of current users back to the digital space and engaging with new, hard to reach consumer groups. [More]
Score: 4.8
Warm Top 6 Examples: 41,622 Total Clicks Date Range: Jun 15 - Apr 16
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Brands engage consumers with breakfast activations on-the-go
Implications - As consumers look for convenient breakfast solutions that are also nutritious, many brands are choosing to host immersive activations that include tastings and provide a chance to interact with individuals. Often intercepting consumers already in the midst of their busy morning routines, such well-timed brand activations serve to align a product with convenience and health, helping consumers imagine it as a normal part of their commute. In addition to showcasing the desire to balance health and convenience, this shift highlights the need for brands to move away from omni-channel presence to offer something more curated and meaningful. [More]