The GPShopper App & In-Store Beacons Enhance Retail Engagement

By: Laura McQuarrie - Jan 24, 2015
References: gpshopper & letstalkpayments
Since shoppers are most always equipped with a phone, GPShopper is a platform designed to increase retail engagement through the use of BLE beacon technology. The mobile platform works in tandem with in-store beacons to deliver content to consumers up on their arrival, exit, or even as they walk through certain aisles or areas of the store to deliver promotions on items nearby.

Displayed at this year's NRF Big Show, the award-winning platform makes it easy for retailers to manage and create engaging in-store experiences. Some other useful features of the platform include analytics, to determine the effect that the integration of beacon technology is having on a store. With the use of its app, GPShoppers reports a 90% engagement rate, with 60% user retention and 150% mobile commerce growth.