From Rewarding Hotel Apps to Data-Driven Retail Rewards

By: Katherine Pendrill - May 27, 2016
In recent years, premium loyalty programs have become a popular way for established brands to connect with their most valued customers. Instead of merely rewarding customers with discounts and freebies, many of these programs offer creative perks that ensure customers will keep coming back.

Some of the most innovative reward programs are offered by hotel brands interested in securing repeat business. For instance, the Spanish hospitality chain IBEROSTAR rewards guests with perks such as VIP check-ins, exclusive dinners and private airport transfers. Similarly, the Hilton HHonors program allows guests to exchange points for experiences such as meeting a favorite performer or traveling to a dream destination.

Beyond the hospitality industry, a number of fashion brands are also beginning to offer premium loyalty programs. Such programs are particularly important to luxury brands that want to keep their biggest-spending customers loyal. Some of the fashion brands now offering perks to repeat customers include Neiman Marcus, Holt Renfrew and the online retailer Ever-Pretty.