Startup FlexReceipts Uses Digital Receipts as a Marketing Platform

By: Alyson Wyers - Mar 3, 2016
References: flexreceipts & venturebeat
While many marketers are looking at browser activity to send you targeted ads, this company is looking to exploit digital receipts and your proof of purchase to learn more about what promotions to send your way. FlexReceipts sends you targeted sales information based on your electronic receipt, and uses it as a way to engage you further.

The marketing startup collects customers' email addresses during the transaction and uses that along with any other gathered information to use your digital receipts as a way to inform you of further retail opportunities. Their algorithms enable them to provide custom targeted offers, product recommendations, surveys, item-level social media sharing as well as Pinterest integration. With branding in both headers and footers plus embedded video, they are pulling out all the stops.