From Virtual Work Portfolios to Female Networking Platforms

By: Jana Pijak - May 8, 2016
These social media communication tools range from female networking platforms to virtual work portfolios that are showcased through creative web profiles. When examining the ways modern consumers are communicating online, a focus on acceptance and collaboration is prevalent. While video-based product review platforms are changing the way vendors communicate with their target audience, creative social media tools like collaborative content editors are making self-expression a friendly affair. Similarly, platforms that offer crowdsourced resume advice are resonating with Millennials who seek acceptance and idea exchanges from like-minded peers.

When looking at niche social media platforms, text-based therapy apps are gaining attention while allowing users to communicate honestly and openly with others who can relate. Furthermore, a series of employer matchmaking apps are gaining the attention of tech-savvy users while following a similar business model to dating platforms like Tinder.

Examples like these not only connect employers to potential staff and client prospects but work to match users by personality, interests and scope of services -- a strangely intuitive process that resembles traditional astrology and personality test models.