This McDonald's Modern Restaurant Design in Hong Kong is Futuristic

By: Michael Hemsworth - Dec 22, 2015
References: landiniassociates & contemporist
Many classic brands are looking for ways to reinvent the way they are perceived by consumers, which is clearly at play with this McDonald's modern restaurant design located in bustling Hong Kong. Created in collaboration with design firm Landini Associates, the new 'McDonald's Next' restaurant -- as the brand is calling it -- gives a subdued overhaul to the traditionally bright aesthetic of fast food restaurants.

Instead of bright colors and white walls, the 'McDonald's Next' restaurant takes a demure approach with dark wood walls, low-lit lighting and a totally modernized way to take orders and make food. As young consumers grow up and look for modern restaurants that suit their matured lifestyle, we're likely to see more innovations like the 'McDonald's Next' in Hong Kong.