Frantic Milanese shoppers are being catapulted from their hypnotic states as they witness the reverberation of their reflections projected in front of them. The images are displayed across an interactive sculpture installed in the window of the forthcoming Diesel store in Piazza San Babila, Milan.
Those that take a second glance may play with the rippling sequence of images as if digitally painting with a trail of time, or use the touch-screen to interact with many of the other equally surreal experiences offered by the technology.
The haunting, big brotheresque installation echoes the life of the facing square and the people that pass through it. It captures both movement and time, acting as a kind of digital mirror, albeit one that delivers back a very distorted and twisted reflection.
The installation is set to run until July.
Stats for Interactive Store Windows
Trending: Older & Buzzing
Research: 17,869 clicks in 416 w
Interest: > 3 minutes
Concept: Interactive Store Windows
Related: 46 examples / 35 photos
Segment: Females, 18-35
Comparison Set: 17 similar articles, including: locally inspired garlic fries, top 80 furniture trends in may, and grant application concierge services.
Interactive Store Windows
More Stats +/-
Top 80 Furniture Trends in May
Locally Inspired Garlic Fries
Grant Application Concierge Services
Cattle Activity Trackers
Swappable Snap Smartwatches