It's not enough to just be on Facebook and Twitter anymore. Retailers need to step up their engagement with their customers not only by using social media tools, but also by creating unique experiences for their consumers such as having interactive storefronts.
Cutting edge retailers are publicizing their social media interaction by displaying reactions about their products and brands from Twitter or Facebook on the windows of their shops. Other retailers are connecting to their customers be allowing them to customize their own storefront via touchscreen storefronts. These innovative ways to create a memorable experience with shoppers are creating a whole new meaning for the term "window shopping."
It is evident that the future of retail is evolving at an escalating pace due to technological revelations.
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10 Innovative Interactive Storefronts
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By: Shelby Lee Walsh - Published: Mar 6, 2011