To celebrate the launch of their Twitter and Facebook pages, Henri Bendell created a socially-networked storefront, with a model in a mock living room lounging around and hanging on Facebook (not a bad gig).
The storefront for Henri Bendel showed the models browsing on Facebook by displaying it on the 'living room' TV. Definitely a way to attract attention to your Facebook page--just have models talk about it!
Implications - Social media is one of the fastest growing developments in contemporary society, and merging this with real-life establishments is a great way to garner attention. In doing so, businesses use the power of familiarity with an already well-known product in an unconventional manner to stand out.
Stats for Social Networking Storefronts
Trending: Older & Mild
Research: 6,456 clicks in 350 w
Interest: 3.4 minutes
Concept: Social Networking Storefronts
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: dinosaur storefront displays, morbid storefront displays, and 18th century sensory storefronts.
Social Networking Storefronts
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