Henri Bendell Launches Facebook Page With Live Window Display

By: Rachel Bowman - Published: Aug 19, 2009   Updated: Jun 16 2011 • References: henribendel & racked
To celebrate the launch of their Twitter and Facebook pages, Henri Bendell created a socially-networked storefront, with a model in a mock living room lounging around and hanging on Facebook (not a bad gig).

The storefront for Henri Bendel showed the models browsing on Facebook by displaying it on the 'living room' TV. Definitely a way to attract attention to your Facebook page--just have models talk about it!

Implications - Social media is one of the fastest growing developments in contemporary society, and merging this with real-life establishments is a great way to garner attention. In doing so, businesses use the power of familiarity with an already well-known product in an unconventional manner to stand out. Stats for Social Networking Storefronts Trending: Older & Mild
Research: 6,474 clicks in 352 w
Interest: 3.4 minutes
Concept: Social Networking Storefronts
Related: 43 examples / 33 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: dinosaur storefront displays, morbid storefront displays, and 18th century sensory storefronts.