The Starbucks Interactive Window Display Turns Heads

By: Renee Ramsarran - Published: Feb 8, 2011 • References: mashable & psfk
The Starbucks interactive window display has become a fascinating part of its recent Tazo Tea campaign. The Media Merchants have developed two such storefronts, one in Toronto and one in Vancouver. The massive screens allow users to guide a creature of their choosing on an adventure to find all the ingredients unique to each of the three Tazo teas currently being promoted by the coffee company. Check out the video to see the Starbucks interactive window display being installed and in action. Stats for Touchscreen Storefronts Trending: Older & Warm
Research: 16,197 clicks in 276 w
Interest: 2.6 minutes
Concept: Starbucks Interactive Window Display
Related: 51 examples / 39 photos
Segment: Neutral, 12-55
Comparison Set: 19 similar articles, including: 52 hot touch-screen innovations, 54 interactive marketing campaigns, and gesture based window shopping.