From Surreal Window Displays to Interactive Fairy Tale Windows

By: Misel Saban - Sep 9, 2014
Thanks to technology brands are creating more interactive story displays to entice shoppers to engaging with their product, brand or story. The idea is that through some sort of prior engaging interaction with the lifestyle behind the product, consumers are more likely to be drawn to purchase the product in the long run.

Creating interactive store displays is both fun for the retailer and the consumer. Many companies are putting together store fronts that move, engage with virtual reality or use digital social media platforms to bridge the gap between the product on display and the consumer looking through the glass. Concepts like the holiday Yeti storybook window by Saks Fifth Avenue that is brought to life when viewed through the accompanying smartphone app or store mannequins that move in conjunction with a passerby's motions are great examples of interactive store displays.