Passersby Change Ballerina's Image in the Repetto Window Display

By: Meghan Young - Published: Mar 6, 2011 • References: interactivemultimediatechnology.blogspot & psfk
By the looks of the Repetto Window Display, stores are warming to the idea of interactive marketing. This storefront in particular projects a beautiful ballet dancer whose movements are pretty much controlled by passersby. As they wave their arms, they change the image that appears on the screen.

Conceived by the Marcel Agency, the Repetto Window Display is located in France. I kind of wish that I were going to visit sometime soon to try it out myself. Aside from potential customer interaction, what I really like about the Repetto Window Display is the is the use of technology in such a beautiful manner.

Check out just how the Repetto Window Display works by watching the video above. Stats for Interactive Ballet Storefronts Trending: Older & Warm
Research: 6,802 clicks in 273 w
Interest: 0.8 minutes
Concept: Repetto Window Display
Related: 85 examples / 65 photos
Segment: Females, 18-35
Comparison Set: 31 similar articles, including: mystical artsy storefronts, marie antoinette paper wigs, and crocheted mannequin masks.