Aveda's Interactive Shopping Experience Shares a Social Media Campaign

By: Jana Pijak - Apr 24, 2015
References: vimeo
Aveda's interactive shopping experience is designed by PERCH, a creative studio that specializes in sensory retail concepts like this one. This skincare-focused kiosk boasts Aveda's Mudra Moments campaign imagery and helps consumers share their well-being tips and tricks on Instagram.

Synonymous with the practice of Yoga, Mudras are symbolic hand gestures and poses often seen in Indian dance or Buddhist ceremonies. These gestures are meant to align one's mind and body while encouraging a present state of being. Aveda is not only known for its organic skincare but also for its charitable brand initiatives.

The company's interactive shopping experience promotes its Mudra Moments campaign and lets shop visitors learn more using a touchscreen interface that is interactive and informative.