The Saks Fifth Avenue Holiday Window is an Interactive Experience

By: Laura McQuarrie - Published: Dec 16, 2013 • References: snowflake.saks & ifitshipitshere.blogspot
This year, the Saks Fifth Avenue holiday window stars an arctic, but unusual character for Christmas — a yeti. The festive decorations were unveiled on November 25 with a dramatic light show and a projection of the adorable yeti on the face of the building put together by Iris Worldwide.

The shop windows at Saks have been set up like storybooks, complete with a few lines of text and a matching vignette that tells the story of the yeti on his journey from becoming an unappreciated Siberian snowmaker to a renowned snowflake artist in The Big Apple.

In addition to the festive light show and holiday windows, Saks also tells the story of the yeti in a mobile app. One of the most unique parts of the display is that by visiting Saks’ website, people can generate their own yeti and create a snowflake to add to a digital display to keep the snow falling during the shopping season. Stats for Yeti Storybook Window Displays Trending: Older & Buzzing
Research: 10,687 clicks in 127 w
Interest: 1.1 minutes
Concept: Saks Fifth Avenue Holiday
Related: 69 examples / 53 photos
Segment: Females, 18-55
Comparison Set: 25 similar articles, including: neon wonderland displays, saks fifth avenue mexico city, and aquatic paper window displays.