A.S. Colour's Interactive Retail Window Rates Outfit Colors

By: Laura McQuarrie - Published: Apr 15, 2014 • References: & creativecriminals
Australia-based 'A.S. Colour' is a clothing retailer that specializes in color. Unfortunately, huge numbers of people gravitate towards black, whites and grays when it comes to buying garments. In order to inject some brightness into the world and get more people buying colorful clothes, A.S. Color set up the 'A.S. Colourmatic,' an interactive window display that rates your outfit, based on the laws of color science.

When people step up to the A.S. Colour storefront, an indoor camera scans them and takes note of their current color scheme. From there, the interactive window determines a score based on how well the colors work together and how current they are. People also have the chance to get the Colourmatic to suggest a better color, swapping out a boring neutral for one of A.S. Colour's way more fun garments. Stats for Interactive Outfit Rating Ads Trending: Older & Buzzing
Research: 1,380 clicks in 110 w
Interest: > 3 minutes
Concept: "as Colour"
Related: 86 examples / 66 photos
Segment: Neutral, 12-35
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