The Topshop Oxford Square flag location is currently the home of a bold new window display that might make you dizzy. The Topshop Color Wheel is a gravity defying display that encompasses a large wheel of mannequins dressed in color-blocked Topshop outfits.
One of the neatest things about this amazing visual display is that the wheel actually rotates around slowly. The bicycle wheel-like design is said to look like a giant flower petal from far away. The wheel can be operated with a simple handle by Topshop staff to give customers in-store and passersby a real treat.
The Color Wheel was designed by London design agency NEON as part of the 'RIBA’s Regents Street Window Project 2013.'
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The Topshop Oxford Square Store Features a Vibrant Wheel Display
By: Tia Clarke - Published: Apr 30, 2013 • References: seeneon