BCBG Max Azria Uses Texting Lingo In Window Displays

By: Christina Butty - Published: Jun 16, 2009 • References: bcbg
It’s official, text messaging lingo has come out of the cyber realm and landed in mainstream society. I was amused when I saw these ads at the BCBG in Toronto, Canada, which feature texting shorthand as part of a window display.

While the phrases used (lol, fyi, and omg) are pretty common and have been around for quite some time, I’ve never seen a company use them in a print ad for a window display. By doing this, BCBG Max Azria has legitimized texting shorthand and given it validity as colloquial English.

Wow! The English language just got a whole lot more complicated. I wonder if we’ll be talking in cyber shorthand soon? Stats for Cyber Speak Store Fronts Trending: Older & Chilly
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Concept: Cyber Speak Store Fronts
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Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: fashion photo shoot spoofs, 40 text message innovations, and art shows from internet memes.