BCBG Max Azria Uses Texting Lingo In Window Displays

By: Christina Butty - Published: • References: bcbg
It’s official, text messaging lingo has come out of the cyber realm and landed in mainstream society. I was amused when I saw these ads at the BCBG in Toronto, Canada, which feature texting shorthand as part of a window display.

While the phrases used (lol, fyi, and omg) are pretty common and have been around for quite some time, I’ve never seen a company use them in a print ad for a window display. By doing this, BCBG Max Azria has legitimized texting shorthand and given it validity as colloquial English.

Wow! The English language just got a whole lot more complicated. I wonder if we’ll be talking in cyber shorthand soon? Stats for Cyber Speak Store Fronts Trending: Older & Chilly
Traction: 6,770 clicks in 298 w
Interest: 4 minutes
Concept: Cyber Speak Store Fronts
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: mainstream teenage tv getting naughtier?, 40 text message innovations, and fashion photo shoot spoofs.