Specsavers Makes Shopping for Glasses More Customer-Friendly

By: Laura McQuarrie - May 6, 2015
References: youtube & retail-week
As part of an effort to get staff out from behind desks and interacting with shoppers to transform the experience of shopping for glasses, Spacesavers implemented new in-store technology on tablets.

By replacing the traditional reception desk, Specsavers is able to do away with the conventional methods used for taking measurements for glasses. Instead of rulers, the tablet digitally takes measurements, pinpointing key places on the face for fitting. Once the technical stuff is out of the way, consumers are also given a "magic mirror" so that they can try on and compare different styles of glasses.

As well as noting that the experience is already less formal and more relaxed, store director at Specsavers Brighton Andrew Wallbank says: "Alongside the clinical benefits it is also about the retail theater and ensuring the customer experience is not just good enough to convince them to buy the product, it also excites them about the journey they've been on."