Love Pavlov Creates Viewer-Triggered Storefront Windows

By: Gil Haddi - Published: Feb 16, 2013 • References: love-pavlov & frameweb
People may just walk past the many storefront windows on their way down the street, but that is not the case with the attention-grabbing, interactive storefront displays by Love Pavlov.

The store window designed for Breuninger in Stuttgart, Germany features lots of moving materials including arrows that point in different directions due to air flow, clocks with hands that spin uncontrollably and other dynamic devices. The movement grabs people’s attention, and the curious will stop to try and figure out what the cluster of objects represents. A dancing skeleton that imitates people’s movements draws them in even more as they try to animate it.

The storefront windows by Love Pavlov attract outsiders to stop for a moment and interact with the visuals they are presented with. Stats for Motion-Detecting Store Displays Trending: Older & Mild
Research: 1,376 clicks in 171 w
Interest: > 3 minutes
Concept: Storefront Windows
Related: 98 examples / 75 photos
Segment: Neutral, 12-55
Comparison Set: 36 similar articles, including: new designer window displays, storefront story romances, and shoe-obsessed retail displays.