Many companies are returning to their roots for design inspiration and using heritage brand marketing to reestablish themselves into mainstream culture. A brand has really made a name for itself in contemporary culture when it can return to its own vintage packaging designs and nostalgic aesthetic for fresh and innovative ideas.
Big ticket brands like Pepsi, Coca-Cola, Hudson's Bay Company and Johnnie Walker are all examples of companies that are so recognizable world-wide that they can tap into its own nostalgia to find design innovation. Revamping aspect of the brand's iconic appearance are ways to infuse contemporary culture into the brand's timeless and well-established image. Vintage Coca-Cola glass bottles fused with designer couture and turning the Hudson's Bay Company traditional stripped logo into apparel are great examples of this.
Stats for 49 Examples of Heritage Brand Marketing
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Research: 23,415 clicks in 90 w
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Concept: Heritage Brand Marketing
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Segment: Neutral, 18-55
Comparison Set: 124 similar articles, including: iconic luggage rebranding, powerfully iconic ads, and retro-branded designer wear.
49 Examples of Heritage Brand Marketing
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From Cultural Style Revivals to Vintage Soda Pop Fashions
By: Misel Saban - Published: Aug 12, 2014