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From Cultural Style Revivals to Vintage Soda Pop Fashions

By: Misel Saban - Published: • References:
Many companies are returning to their roots for design inspiration and using heritage brand marketing to reestablish themselves into mainstream culture. A brand has really made a name for itself in contemporary culture when it can return to its own vintage packaging designs and nostalgic aesthetic for fresh and innovative ideas.

Big ticket brands like Pepsi, Coca-Cola, Hudson's Bay Company and Johnnie Walker are all examples of companies that are so recognizable world-wide that they can tap into its own nostalgia to find design innovation. Revamping aspect of the brand's iconic appearance are ways to infuse contemporary culture into the brand's timeless and well-established image. Vintage Coca-Cola glass bottles fused with designer couture and turning the Hudson's Bay Company traditional stripped logo into apparel are great examples of this. Stats for 34 Examples of Heritage Brand Marketing Trending: This Quarter & Hot
Traction: 7,931 clicks in 18 w
Interest: 2.5 minutes
Concept: Heritage Brand Marketing
Related: 225 examples / 173 photos
Segment: Neutral, 18-55
Comparison Set: 82 similar articles, including: powerfully iconic ads, beautiful bottle art (sponsored), and retro-branded designer wear.