The Diet Coke New Packaging Revamps a 5-Year-Old Design

By: Vivian Lau - Published: Aug 16, 2012 • References: redpeak.tumblr & adage
The Diet Coke new packaging is the first time the second bestselling soda in America has changed its look in five years. Since 2010, when Diet Coke surpassed Pepsi to clench the number two spot, the brand has upped its marketing efforts to propel momentum.

Originally released as a limited edition version last year, the cropped version is now here to stay. Though the color scheme is still the same, the drink's new image is a zoomed-in portion of the original logo. What is interesting about the new can is that a huge 'ok' seems to the desired focal point (subliminal messages, anyone?). Otherwise, the redesign actually rings similar to what Starbucks did with its own logo overhaul, when they zeroed in on the Siren to give a cleaner, more minimalistic look. Stats for Bestselling Beverage Rebranding Trending: Older & Warm
Research: 9,419 clicks in 196 w
Interest: 2.5 minutes
Concept: Diet Coke New Packaging
Related: 68 examples / 52 photos
Segment: Neutral, 18-55+
Comparison Set: 25 similar articles, including: meme movie posters, face-replaced pop ads, and posh pop packaging.