From Cultural Sport Rebranding to Upfront Food Responses

By: Meghan Young - Nov 26, 2014
It is one thing to rebrand one's company, product or service and it is another thing entirely to market that change to the world; these transformative campaigns are great examples of how to show off a new direction in a captivating way. By embracing transformative campaigns, companies can better relay to their customers and clients the thinking behind their reinvention in a much more transparent manner.

For McDonald's, their transformative campaigns was very much about transparency. They took a strong approach to addressing people's concerns about the health factor in each fast food item. On the other hand, beer brand Pabst Blue Ribbon decided to embrace its young college customers in place of its original working class demographic by becoming hilariously crass.