Following the launch of its Johnson City Gold soda, a malt-flavored soft drink inspired by the brand's heritage that will hit stores this August, Mountain Dew has launched the Mountain Dew 'Discover Gold' contest to engage fans into helping it rename and redesign the second batch of this malt soda.
The Mountain Dew 'Discover Gold' challenge asks fans to rebrand the malt soda to represent one of six U.S. regions: the South, Southwest, Northeast, Northwest, Great Lakes and Great Plains. To enter the contest, you just have to visit Mountain Dew's dedicated site and suggest a new name for the drink; aspiring artists can also submit label designs. Further, the site allows users to vote for the names and packaging designs they like best, and winners will be chosen to win prizes like custom gear and digital cameras.
What Makes This Trend Stand Out
- Malt Soda Rebranding
- Engaging customers to participate in the rebranding of a product can boost brand loyalty and attract new customers.
- Crowdsourced Product Design
- Encouraging customers to submit their own designs for a product can lead to increased customer engagement and unique packaging options.
- Regional Product Branding
- Creating regional branding for a product can help it appeal to a specific market and increase sales.
Sectors Adopting This
- Beverage Industry
- The beverage industry can incorporate crowdsourcing and regional branding to create unique product offerings that cater to specific markets.
- Design Industry
- Design industry companies can partner with brands to offer design services for crowdsourced product design contests.
- Marketing Industry
- Marketing professionals can use crowdsourcing and regional branding strategies to increase customer engagement and create unique marketing campaigns.
