Superstar

Mountain Dew 'Discover Gold' Asks You to Rename & Redesign Packaging

By: Katherine Vong - Published: • References: secure.yourmaltdew & popsop
Following the launch of its Johnson City Gold soda, a malt-flavored soft drink inspired by the brand's heritage that will hit stores this August, Mountain Dew has launched the Mountain Dew 'Discover Gold' contest to engage fans into helping it rename and redesign the second batch of this malt soda.

The Mountain Dew 'Discover Gold' challenge asks fans to rebrand the malt soda to represent one of six U.S. regions: the South, Southwest, Northeast, Northwest, Great Lakes and Great Plains. To enter the contest, you just have to visit Mountain Dew's dedicated site and suggest a new name for the drink; aspiring artists can also submit label designs. Further, the site allows users to vote for the names and packaging designs they like best, and winners will be chosen to win prizes like custom gear and digital cameras. Stats for Malt Soda Rebranding Contests Trending: Older & Mild
Traction: 522 clicks in 107 w
Interest: > 3 minutes
Concept: Mountain Dew 'Discover Gold'
Related: 68 examples / 52 photos
Segment: Neutral, 12-55
Comparison Set: 25 similar articles, including: make your own glowing mountain dew, interactive bat caves, and vintage pop can ads.