The New K-Swiss x Diplo Campaign is Seeking Creative Minds

By: Rebecca Byers - Apr 24, 2015
References: board.kswiss & highsnobiety
The K-Swiss x Diplo partnership has seen the launch of an innovative campaign that will involve the DJ and global sneaker brand develop a team of social media-savvy, creative individuals. Apart of a larger effort to reinvigorates the brand's image, Diplo will be the director of a 100-member board who will collectively work to rebrand the Californian shoe brand, founded in 1966.

Currently open for applications, the Board is seeking connected individuals ready to infuse some of the brand's upcoming projects with the same fire evident on their social media channels, which make up the bulk of the application.

Said to be seeking the next generation of creative entrepreneurs, the K-Swiss x Diplo partnership is an intelligent way to cultivate interest, excitement and most importantly, a cohesive identity that speaks to the modern generation around the brand.