Superstar

The 2011 Starbucks Logo is Unlabeled But Distinct

By: Amelia Roblin - Published: • References: starbucks & huffingtonpost
The Starbucks Coffee Company has been around for almost 40 years and in light of that milestone, the new 2011 Starbucks logo has been unveiled. Having gotten quite used to the same green and brown emblem for the past 19 years, customers will soon be drinking from the brew's more simplified coffee cup branding.

Casting a dark blend's shadow over international java companies, Starbucks has taken advantage of its globally-recognized symbol. Over the years the siren has been coming into closer focus, and now she is the face of the 2011 Starbucks logo entirely. No longer needing to spell our the company name, the new paper cups assert an unquestionable authority in the java-brewing business.

Check out this video of Starbucks chairman and CEO Howard Schultz as he discusses the new 2011 Starbucks logo. Stats for Logo Reinvention Trending: Older & Warm
Traction: 41,046 clicks in 193 w
Interest: 4 minutes
Concept: 2011 Starbucks Logo
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: exoticized coffee cakes, 36 ways starbucks shapes the world, and treats for coffee snobs.