This Shure Special Edition Microphone Gets a Vibrant Vintage Image

By: Amelia Roblin - Jan 12, 2015
References: miresball & lovelypackage
This example of a fabulous retro rebrand demonstrates that a fresh brand identity can come from old image. MiresBall was given the job of jazzing up a box for a special edition product to help celebrate the 75th anniversary of Shure's Unidyne 55 Microphone.

Settling on a wonderfully vintage microphone model of the fatboy birdcage design, the company hoped to put forward a design that referenced a classic time for vocal recording. Looking to antique posters and advertisements, the team assembled a chic carton with typography and illustrations that bring you back to early-20th-century graphic design. Infusing heat and spice into this retro rebrand, the Shure microphone box features a vibrant red color with muted ink impressions, plus a positively smokin' sketch of an elegant young lady, fashionable for 1940.