These exclusive alcohol blends by Johnnie Walker are extremely rare as there are only 504 bottles of this prestigious scotch made. The company creates a Director's blend that is given out as a personal gift to its most esteemed friends and business partners.
This is an annual tradition the company undergoes to highlight a certain level of prestige. The Johnnie walker Master blender ensures that these exclusive alcohol blends are of the absolute highest standard; the label itself is custom made and created in a unique way each year.
Johnie Walker has an upstanding reputation when it comes to fine scotch, this simply brings it up to another level. I wish that I could get my hands on one of these exclusive gems. This is a perfectly executed publicity stunt; not only does it make the brand seem all that more exclusive in the consumers eyes, it also gives Johnnie Walker newsworthy material that helps get the brand maximum exposure.
Exclusive Executive Alcohols
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The Jhonnie Walker Directors Blend is Only Available to the Esteemed
Published: Apr 16, 2013 • References: lovelypackage