The Heineken Future Bottle Remix Challenge Revamps the Iconic Beer

By: Jana Pijak - Published: Apr 26, 2013 • References: materialicious & ifitshipitshere.blogspot
Revamping the image of the iconic beer brand, the Heineken Future Bottle 'Remix' Challenge rebrands the brewery's quality products. Targeting a modern generation of design conscious consumers, these dynamic bottles feature vivid labels that display a variation of clean and modern graphics as well as kaleidoscopic visuals.

These inspiring beer bottle labels were judged by an expert panel that included designer Joshua Davis, Evan Orensten of Cool Hunting, Mark Dytham of PechaKucha and Heineken’s global head of design Mark van Iterson.

After 5 months and 2,000 solid entries, the Heineken Future Bottle 'Remix' Challenge panel narrowed down the designs to a list of 30 top label picks and chose a winner that best represented the contemporary evolution of the iconic brewery. Stats for Remixed Brewery Branding Trending: Older & Buzzing
Research: 19,229 clicks in 160 w
Interest: 2.9 minutes
Concept: Heineken Future Bottle Remix
Related: 52 examples / 40 photos
Segment: Neutral, 18-55+
Comparison Set: 19 similar articles, including: boxy branded beers, beeriffic t-shirt packaging, and crowdsourcing design duos.