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The New Leone's Candy Originals Branding Identity is Cute and Nostalgic

By: Farida Helmy - Published: Jun 25, 2014 • References: libellulart and packagingoftheworld
This vintage candy branding identity for the new Leone's Candy Originals is so vibrant and aesthetically attractive that it won't just be your tiny tots getting excited when you break out the sugary treats.

Reminding you of the sort of tin treats your grandma used to have around the house when the grandkids came to visit, the latest Leone's Candy Originals come packaged in retro tin boxes with playful designs of characters that were inspired by American cartoons in the 1930s. The circus-themed illustrations are adorably cute and utterly kitsch at the same time, which is why this vintage candy branding identity appeals to both sugar-hungry kids and munch-hungry adults.

Designed by Italian design agency LibellulArt, this cult-like design is bound to get the product a whole lot of traffic.