Life-Stages Trends

Growing older often means leaving elements of your youth behind, resulting in newfound maturity and different points of view. From toddlers to millennial lifestyle and baby boomers, Trend Hunter’s life-stages category highlights distinct differences in ideas, products and innovations surrounding different age groups.

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Sustainable Seasonal Chocolate Treats

PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly

The PLAYin CHOC Christmas ToyChoc Boxes are a new range of products from the sustainable chocolate brand that are crafted with a free-from profile in mind to provide consumers with a decidedly eco-... MORE

Gen Z E-Bikes

The Hurricane E-Bike for Teens is Optimized for Fast-Moving Fun

The Hurricane e-bike is the latest launch from Schwinn Bikes and it boasts a compact design created to deliver on the needs and wants of Gen Z. Optimized for fast-moving fun, the e-bike is just as... MORE

Youth-Targeted Reading Tournaments

311Literacy Debuts the Great Reading Tournament

The Great Reading Tournament, launched by 311Literacy in partnership with Little Bookmates, is an international initiative aimed at enhancing literacy and biliteracy among students across the U.S.,... MORE

Kid-Friendly Movie Meals

Ono Hawaiian BBQ Launched a New Ono Keiki Meal for Moana 2

Family-owned Hawaii-inspired fast-casual restaurant chain Ono Hawaiian BBQ collaborated with Walt Disney Animation Studios in anticipation of the release of Moana 2, and introduced an improved Ono... MORE

Mixed Heritage Dolls

Riley by Jilly Bing Represents Mixed Asian and Caucasian Backgrounds

After launching its flagship doll to authentically celebrate Asian-American heritage, Jilly Bing is adding a second doll to its lineup, Riley, to represent mixed Asian and Caucasian backgrounds. &... MORE

Star-Studded Family Travel Campaigns

Dolly Parton Works with Tennessee Tourism on Playcation

Dolly Parton and Tennessee Tourism aim to make family travel more enjoyable with the Playcation campaign. The initiative focuses on family-centered fun at Tennessee’s attractions, with... MORE

Ancient Grain Baby Cereals

Little Spoon's Organic Oatmeal Baby Cereal Features Barley and Millet

Ancient grains are often associated with adult consumers seeking wholesome nutrition, but Little Spoon’s Organic Oatmeal Baby Cereal offers young eaters valuable benefits and encourages a more... MORE

Kid-Friendly Plant Milks

Silk Kids Delivers the Taste Kids Love and the Nutrition Parents Want

Silk Kids is a new plant-based milk beverage that was developed with pediatricians to deliver enhanced nutritional benefits and win over kids with its great taste. While almost three in four parents... MORE

Interactive Monster Collectibles

Zuru's Smashers Horror House Comes in Coffin-Shaped Packaging

Smashers Horror House is an affordable range of collectibles that shares fun-filled horrors for kids in coffin-shaped packaging. The lineup includes Smashers Horror House and the Mega Horror House,... MORE

Safety-Boosting Senior Beds

The Kwalu Alesso Bed Lowers the Risk of Falls by Up to 77%

The Kwalu Alesso Bed is a new design created with seniors and caregivers in mind, and it lowers the risk of falls by up to 77% thanks to its floor-level capability. The bed can be lowered to just... MORE

Lactation Massager

Brands create massagers to alleviate common breastfeeding problems

Trend - Brands are designing convenient lactation massagers to address common breastfeeding challenges faced by new parents. These massagers feature various modes to help stimulate milk production, alleviate breast engorgement, and can help prevent mastitis.

Insight - The healthcare system frequently overlooks postpartum issues affecting women, including physical pain and psychological distress, as women's health research has traditionally received less investment. As information about breastfeeding and its challenges becomes more accessible, parents are looking for alternative products to ease post-partum complications without a doctor's visit or procedure. Brands that provide non-invasive, care-focused solutions for postnatal issues showcase a dedication to evolving in alignment with scientific research, as well as the unique needs of their customers.

Workshop Question - How can your brand adapt to fit evolving consumer demands?

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