Hershey's New Logo is Rethought Due to Unflattering Comparisons

By: Meghan Young - Sep 11, 2014
References: 99designs & designtaxi
Hershey's new logo has been likened to the iconic poo emoji. In light of this unflattering comparison, designers have flocked to the aid of the chocolate company with redesigns of their own. Although some are a stretch, others are completely in line with brand's identity. Although that is completely the case with Hershey's new logo, the unfortunate illustrative take on the chocolate kiss has made it the butt of many jokes.

Similar to GAP's rebranding attempts a few years ago, Hershey's new logo could very well be scrapped just like theirs. Or perhaps they will take on one of these designs, which could be a huge break for the designer. The designs were submitted to 99Designs unofficial community contest.