Carlton Draught Revives a Vintage Beer Commercial from the 80s

By: Laura McQuarrie - Published: Jul 24, 2014 • References: facebook & adweek
Watching this vintage beer commercial on TV for the first time might make you do a double take, but no, you haven't managed to successfully travel back in time. The Carlton Draught ad is one that was originally aired way back in the 80s, but it's being revived a second time around to promote the brand's 150th anniversary and the release of a special edition 1970s can.

Unless it's done ironically, the sepia-toned ad is totally unlike anything that you'd see today. Although the ad is really nothing new, it's a fun way to poke fun at the cheesiness of the old commercial, plus if it helped to contribute to the sales of Carlton Draught beer way back in the day, why not give it another go? Stats for Revived Beer Ads Trending: Older & Mild
Research: 369 clicks in 95 w
Interest: > 3 minutes
Concept: "vintage Beer Commercial"
Related: 72 examples / 55 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: salty brew branding, bizarre bacon creations, and cartoony wine bottles.